E-commerce · Electrical Supplies
The electrician asked for a 1.5 and a 2.5 and the seller sent whatever was on the shelf.
Wire is the product that electricians recommend by brand and homeowners buy blind. Nobody can tell from the outside whether the copper is full gauge or thin, and everybody has heard a story. So the seller who shows what is inside the coil, and the markings on it, is the one who is asked for the next order.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Wires and cables are the copper and aluminium conductors, house wiring coils, multi-core and flexible cables, and armoured and communication cable that carry power and signals. GullySales builds pages around core size, number of cores, insulation and length, and handles the coil-by-coil and drum-by-drum enquiries that come from electricians and contractors.
The price is the thing that moves it. Copper prices change and the rate for a coil changes with it. A fixed price on a page goes stale. A quotation valid for a stated period does not.
Last updated 7 Oct 2026. Product, labelling and advertising rules for electrical supplies differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell wires & cables online.
- Manufacturers and brands of house wiring, flexible and multi-core cables
- Cable dealers who sell by the coil, the metre and the drum to electricians and contractors
- Sellers of armoured, control and instrumentation cable to panel builders and factories
- Sellers of extension cords, cable reels and communication cable through marketplaces
Not for
It is not the right fit if.
- Sellers who cannot supply the maker's markings or test details on request. Cable buyers will ask, and the answer decides the order.
- A business that wants to sell unbranded wire on price alone. Our work cannot change that comparison.
How buyers choose
What decides the sale of wires & cables.
Core size and number of cores
Buyers ask in square millimetres, such as 1.5, 2.5 or 4, and the number of cores. They ask for single-core house wire or flexible multi-core for appliances, and the page must name which.
Copper or aluminium, and the insulation
Copper against aluminium is a price and use question. Insulation type decides where it can run: PVC for general wiring and a flame-retardant grade for buildings that ask for it. The maker's markings carry this.
Colour, coil length and the roll
House wire is sold in a coil of a fixed length, in a colour for live, neutral and earth. Buyers order by colour and coil, and a project needs matching colours in volume.
Brand against the dealer
The electrician names a brand and the homeowner asks whether it is genuine. A dealer with an authentic coil and the markings visible in the photograph wins that question.
Where sales are lost
What usually goes wrong when you sell wires & cables online.
In the words sellers use on the first call.
“Buyers suspect our wire is thin”
Doubts about the actual gauge and copper content are common. A close photograph of the markings and the maker's specification on the page address it, though a buyer's electrician may still check.
“The price on our page is out of date by the time anyone orders”
Cable rates follow the metal. A listing price that is not updated looks wrong. A rate request with a validity period is more honest.
“Contractors want a full order of cable by length and we reply by size”
A builder wants so many metres of each size for each floor. Replying line by line costs time. A request that takes a schedule of sizes and lengths is faster to quote.
“Our coils are returned because the colour was wrong”
Colour for live, neutral and earth was not clear in the title. The listing should name the colour in the variant, not only in the photograph.
The scope
The work we would propose for wires & cables.
Measured on purchases and, for trade buyers, qualified enquiries, quotation requests and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Core size and colour variant pagesOne page per cable type with each core size, colour, number of cores and coil length as a row, using the exact words an electrician searches.
- Schedule-of-cable quotation formA request that accepts a list of sizes, lengths and cores for a floor or a building, with delivery pincode and date needed.
- Project and contractor follow-upEach quotation to a builder gets an owner and a call date. The rate validity is stated so the buyer knows when it lapses.
- Industrial and panel cable enquiriesFor sellers of armoured and control cable: pages by type and application, and a route for factories and panel builders to ask for a price by the drum.
Marking and authenticity photographs
Close photographs of the printed markings on the sheath and the maker's coil label, and a short note on what each means. Only what the maker prints is stated.
What we do
What you get for wires & cables.
Each deliverable and what it is there to change.
A cable selection table
Type, core size, cores, insulation and typical use in one table, with a line to confirm the choice with an electrician. It stops the wrong-wire order.
Marking photographs for each family
Real photographs of the sheath print and coil label. They answer the authenticity question with a picture.
A cable schedule form
A sheet where a contractor lists sizes and lengths by floor. It is faster for them and for your estimator.
A rate request reply template
A message that carries rate, validity, delivery and payment terms. It makes the reply consistent whoever sends it.
How the result is measured
- Purchases
- Conversion rate
- Quotation requests
- Orders won
- Repeat orders
- Authenticity queries
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Product list with core sizes, cores, insulation type and coil length
- Maker's specification sheets and test information you hold
- Photographs of coils with the markings readable
- A sample of recent contractor enquiries and how each ended
- How you update rates and how long a quotation stays valid
Selling in India and abroad
Selling wires & cables beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Colour codes and standards differ
Wire colours and cable standards are not the same in every country. Pages for an overseas buyer should state what the product conforms to, only if the maker states it, and not assume equivalence.
Weight and freight
Cable is heavy and sold in drums. Freight can be large against the price, so quote delivered figures with your forwarder rather than ex-factory alone.
FAQ
Questions about selling wires & cables online.
Not here? More answers, or ask on WhatsApp.
How do I show my wire is genuine copper and full size?
Should I put the price of a wire coil on my website?
Can a homeowner choose the right wire size from my page?
How do I sell cable to contractors who buy in large quantities?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Electrical Supplies
Sellers of wires & cables also need
Also selling from a shop, a workshop or a warehouse? See the page for electrical equipment manufacturers and electrical and lighting dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your wires & cables sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.