E-commerce · Hardware & Building Supplies
The tube says it sticks everything, and the buyer is now holding a tile that fell off the wall.
No other hardware product fails as quietly as the wrong adhesive. It looks fine, holds for a day and lets go when it is wet, hot or loaded. The buyer blames the product, the review says 'does not stick', and the real fault is that nobody said what it was for.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Adhesives and sealants are the glues, silicones, epoxies, tile adhesives, fillers and tapes used to bond, seal and repair, each made for particular surfaces. GullySales builds pages around the surface and the job, shows cure and set information in plain language, and answers the compatibility question before the buyer reaches for the wrong tube.
So the buyer searches by the job: fix a loose tile, seal around a basin, glue PVC pipe, stick a bracket to a wall. A page named after the chemistry loses them. A page named after the job wins, and the chemistry follows underneath.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell adhesives & sealants online.
- Brands of tile adhesives, grouts, waterproofing and wall-filling products
- Makers and importers of silicone and polyurethane sealants, epoxies and construction glues
- Dealers who sell adhesives to tilers, plumbers, carpenters and interior fitters
- Sellers of household glue, tapes and fixing products through marketplaces
Not for
It is not the right fit if.
- Sellers who cannot name the surfaces a product suits. We will not write 'sticks everything', and neither should you.
- A business that wants to promise a bond strength it cannot show on a data sheet.
How buyers choose
What decides the sale of adhesives & sealants.
Surface and surface
The buyer is joining two things, such as metal to concrete, glass to wood or plastic to tile. Compatibility with both surfaces is the question that decides the purchase.
Indoor, outdoor, wet or hot
A bathroom sealant has to stay flexible and resist mould. A rooftop fix has to take sun and rain. Buyers look for the one line that says where it can be used.
Set time and cure time
A buyer in the middle of a repair wants to know how long to hold it, how long before it takes load and how long before it can get wet. Tile fixers ask about open time and pot life too.
Pack size and coverage
A 20 kg tile adhesive bag or a 300 ml cartridge, and how far each goes. Coverage per pack lets the buyer work out how many to order.
Where sales are lost
What usually goes wrong when you sell adhesives & sealants online.
In the words sellers use on the first call.
“Our sealant gets a one-star review that it does not stick to the wall”
The buyer used a silicone on a surface that needs primer, or a paint over it, or used it wet. The page said nothing about preparation.
“Customers order a quantity of tile adhesive and run short”
Without a coverage guide, a tiler or homeowner orders by guess. A second order for the same product from another batch is a matter of shade and trouble.
“Tilers do not buy online because they cannot see what is in the bag”
A contractor wants to know the type, grade and area it covers. Listings with only a brand name get a phone call instead of an order.
“Shipping problems with liquids and tubes”
Leaks, hardened tubes and heat damage in transit cause complaints and are not always visible on a photograph. Packing and the batch date matter.
The scope
The work we would propose for adhesives & sealants.
Measured on purchases and, for trade buyers, qualified enquiries, quotation requests and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Job and surface pagesA page for each job, such as bathroom sealing, tile fixing or PVC pipe joining, with the product, the surfaces it suits and the ones it does not. A buyer lands on their problem.
- How-to video contentShort videos of the preparation, the application and the finish, filmed on a real tile, joint or wall. Most failures are application, and these answer them.
- Applicator and dealer enquiryA route for tilers, waterproofing contractors and dealers: data sheets, a price list and a sample or demonstration request.
- Marketplace listingsTitles that state the surface and the job, and pack photographs that show the label. We check them against the return and review text.
Coverage and quantity helper
A simple table or calculator on tile adhesive and waterproofing pages that turns an area into a pack count. This is product work, built from your own coverage figures.
What we do
What you get for adhesives & sealants.
Each deliverable and what it is there to change.
A surface compatibility chart
Each product against the materials it joins, in a table. It answers the question the one-star reviews come from.
A coverage guide for tile adhesive and waterproofing
Packs, thickness and area in one place. It stops under-ordering and mismatched batches.
Application videos
Short films of preparation and application on the common jobs. They address the failures that start at the wall.
A data sheet library
Technical data sheets for every product, downloadable. Contractors and architects ask for them first.
How the result is measured
- Purchases
- Conversion rate
- Return rate
- Quotation requests
- Orders won
- Data sheet downloads
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Product list with the maker's technical data sheets
- The surfaces and jobs each product is meant for, in your words
- Review and return text, especially any 'does not stick' complaints
- Photographs or video of the product in use
- Contractors and dealers who buy repeatedly
Selling in India and abroad
Selling adhesives & sealants beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Shipping chemicals
Many adhesives and sealants are classed as hazardous or restricted for transport, and carriers differ by country. Ask your forwarder before listing which products can be sent.
Local conditions
A product developed for a hot, humid climate may behave differently in a cold one. Pages for an overseas buyer should state the temperature range for application.
FAQ
Questions about selling adhesives & sealants online.
Not here? More answers, or ask on WhatsApp.
Why do buyers say my sealant does not stick?
Should I list adhesives by chemistry or by job?
Can I sell tile adhesive online in bags?
How do I make my product different from another brand's silicone?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Hardware & Building Supplies
Sellers of adhesives & sealants also need
Also selling from a shop, a workshop or a warehouse? See the page for building material dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your adhesives & sealants sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.