E-commerce · Hardware & Building Supplies
The architect chose the handles, the carpenter fits them, and the owner pays a different shop.
Door hardware is picked in a showroom, a designer's mood board or a carpenter's recommendation, then bought wherever it is cheapest. By the time the buyer searches online they already know the finish and the look. They need the size, the hole spacing and a reason to trust that the finish will last.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Door hardware is the handles, hinges, door closers, stoppers, tower bolts, pulls and sliding gear that go on doors, windows and wardrobes, chosen for how they look and checked for how they work. GullySales presents the finish range and the fitting sizes, speaks to the carpenter and the interior designer as well as the homeowner, and builds the project-enquiry route.
Three people are involved in one purchase: the homeowner who pays, the designer who chooses and the carpenter who fits. Each wants something different from the same page.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell door hardware online.
- Makers and importers of handles, hinges, door closers and wardrobe fittings
- Dealers who supply interior designers, carpenters and builders
- Sellers of sliding door gear, tracks and soft-close fittings for wardrobes
- Brands selling decorative hardware in finishes such as brass, matt black and satin steel
Not for
It is not the right fit if.
- Sellers whose finish cannot be shown in daylight or on a door. Buyers will not choose a finish from a studio shot.
- A business that sells only to one large project builder. A website will not change that relationship.
How buyers choose
What decides the sale of door hardware.
Centre-to-centre and door thickness
A handle fits if its hole spacing matches the door and the length of its spindle reaches through. Carpenters ask for the centre distance first, and a buyer with the wrong one has paid for a lesson.
Finish and how it ages
Brass, antique brass, matt black, chrome and satin steel each wear differently. Buyers ask whether it will tarnish, scratch or fade in a coastal city, and read reviews for photographs after a year.
Hinge type and load
Butt, concealed, soft-close and heavy-duty hinges serve different doors. A heavy teak door needs a hinge rated for its weight, and the buyer looks for the load and number of hinges per door.
Sets, or one at a time
A home project needs the same handle on ten doors with matching stoppers and bolts. Buyers look for a full set in one finish, with a single quotation.
Where sales are lost
What usually goes wrong when you sell door hardware online.
In the words sellers use on the first call.
“The finish in the photograph does not match what arrived”
Matt black looks different on a screen and at the door. A photograph on an actual door under daylight, and a line on how the finish is made, reduces the disappointment.
“Interior designers pick our handle and buy from a rival dealer”
The designer shares a link, the dealer who answers first with a price on WhatsApp gets the order. We need the designer's route to the quotation to be quick.
“Hinges bought for a heavy door sag within a few months”
The page said stainless steel and nothing about load. A rating and a recommended number per door will prevent the complaint.
“Our wardrobe fittings get returned for the wrong size”
A slide or soft-close hinge needs the carcass dimensions. Without them on the page, buyers guess.
The scope
The work we would propose for door hardware.
Measured on purchases and, for trade buyers, qualified enquiries, quotation requests and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Fitting size tablesCentre distance, spindle length, door thickness range, hinge size and load rating in a fixed table for each product, with a dimension drawing.
- Finish photographs on real doorsA shoot brief that shows each finish on a door in daylight and close up, so a designer can choose without a sample.
- Designer and carpenter routeA page for interior designers and carpenters with a downloadable catalogue, a quick quote request and a nominated contact who replies.
- Project set quotationsA form that asks door count, finish and hardware list, and returns a single quotation for the set.
- Instagram and Pinterest presencePhotographs of finished doors and wardrobes, where designers and homeowners collect ideas, linked back to the product pages.
What we do
What you get for door hardware.
Each deliverable and what it is there to change.
A finish and colour guide
Each finish photographed in daylight on a door, with a note on care. It answers the question about tarnish and scratches.
A hinge selection page
A table matching door weight and type to hinge type and number. It stops the sagging door.
A designer catalogue
A downloadable catalogue with codes, finishes and sizes. It makes your hardware easy to specify in a design.
A set quotation sheet
A form and a reply format for a full door set. It gives a project buyer one price for everything.
How the result is measured
- Purchases
- Conversion rate
- Qualified enquiries
- Quotation requests
- Orders won
- Referrals from designers
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Complete product list with sizes, finishes and codes
- Photographs of the hardware on real doors, if they exist
- A list of designers, carpenters and builders who buy from you
- Return reasons, particularly size and finish complaints
- Your catalogue or price book in any form
Selling in India and abroad
Selling door hardware beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Door sizes and spacing standards
Door thicknesses and hole spacings differ between countries, so a handle may fit on one door and not on another. State the dimensions and check against the market you are selling to.
Designers abroad choose by finish
An overseas designer or contractor picks by finish and look. Good photography in several finishes, and samples if you can supply them, matter more than description.
FAQ
Questions about selling door hardware online.
Not here? More answers, or ask on WhatsApp.
How do I show that a finish will last?
Should I sell door handles only in sets?
How do I win business from interior designers?
Do I need installation guides for door hardware?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Hardware & Building Supplies
Sellers of door hardware also need
Also selling from a shop, a workshop or a warehouse? See the page for building material dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your door hardware sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.