E-commerce · Kitchen Appliances
People buy a microwave to reheat food and only later find out they needed a convection one.
The microwave is a household buy, often for a new home, a daughter's wedding gift or a hostel room. Three people may be in the decision, and each asks something different: how big, how easy, who repairs it.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Microwave ovens online come as solo, grill and convection models in different capacities, used for reheating, defrosting, quick cooking and, in convection models, baking. GullySales works on how your listings make the three types easy to tell apart, how they show what the controls and the cavity are like in use, and how delivery and service questions are answered before the order.
Many buyers only want to reheat and defrost, so they begin with a solo model. Then a friend mentions baking, and the listing for the grill and convection types has to catch them in the same visit.
Last updated 7 Oct 2026. Product, labelling and advertising rules for kitchen appliances differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell microwaves online.
- Brands with solo, grill and convection microwaves on Amazon and Flipkart
- Multi-brand home-appliance sellers who also deliver and demonstrate in their city
- Sellers who supply microwaves with new-home and wedding gift packages
- Dealers who serve hostels, PGs and offices that buy several at once
Not for
It is not the right fit if.
- A seller who cannot say who delivers a heavy product and what happens if it arrives damaged
- A brand that makes cooking or health claims about microwave use that it cannot support
How buyers choose
What decides the sale of microwaves.
Solo, grill or convection
The buyer asks if it can bake and if it can grill, and the answers are three different models at three prices. A listing that makes them look alike causes a wrong purchase.
Capacity and the turntable
Litres are hard to picture. Buyers look for whether a standard dinner plate turns freely and whether a baking dish fits.
Controls and cooking modes
Touch panel or dial, auto-cook menus, a child lock. An older buyer wants the dial, a younger one wants presets.
Delivery, fitting and the damaged box
A microwave is heavy and fragile. Buyers read reviews about the way it arrived and whether a technician came to check it.
Where sales are lost
What usually goes wrong when you sell microwaves online.
In the words sellers use on the first call.
“The wrong type is returned after delivery”
A customer who bought solo and wanted to bake sends it back. The return cost is two-way carriage on a heavy box.
“Parcels arrive damaged in transit”
A dented door or a cracked panel is a return and a bad review at the same time. Packaging and carrier choice decide it more than the listing does.
“Wedding and house-warming buyers decide in a week”
Gift and new-home buyers move fast and want delivery by a fixed date. Ads that run after the date has passed pay for nothing.
The scope
The work we would propose for microwaves.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A three-type comparison on every listingA short image panel that shows what solo, grill and convection each do, with the model the buyer is looking at marked.
- Gifting and new-home campaignsGoogle Shopping and Meta campaigns for wedding gifts and new-home buyers, planned around the dates when those decisions are made.
- Search for the comparisonPages for a microwave for baking, grill or convection, and the right microwave size for a family, each leading to the model.
- Local delivery and demonstration for your cityWhere you also have a shop or a delivery team in a city, Business Profile and city pages that say so, with the models you can demonstrate.
Delivery and damage handling
A review of the packaging, the carrier and the unboxing steps, and a clear page that tells the buyer what to do on receiving a damaged parcel.
What we do
What you get for microwaves.
Each deliverable and what it is there to change.
A which-microwave guide
Reheating only, grilling, baking: three plain answers to the first question, each with the matching models.
A control panel walk-through
A short video and a picture of the panel on each model, so a buyer knows what pressing a button does before ordering.
A delivery and unboxing page
What to check on arrival, how to report damage and who to contact, set where the buyer sees it before paying.
A gifting date calendar
The wedding and festival dates by month and the delivery cut-off to put on the listing for each.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Return rate
- Returns citing damage or wrong type
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your microwave range with the type of each model
- Return and damage reasons, with the carrier used
- Your delivery and fitting arrangements by city
- Warranty terms and service contact details
- Reviews mentioning size, controls or the way the parcel arrived
Selling in India and abroad
Selling microwaves beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Not a natural export
Microwaves are heavy, fragile and made for a specific supply, and overseas markets have their own makers. The first step is to look at your own orders and see whether anyone abroad is asking.
Where it might work
A shipment to a store or a bulk buyer abroad is more workable than parcels to homes. Voltage, plug and any safety markings the country requires are checked with your adviser first.
FAQ
Questions about selling microwaves online.
Not here? More answers, or ask on WhatsApp.
How do I explain solo, grill and convection in one line each?
Why do microwaves get damaged in delivery and what do I do about it?
Can I claim that cooking in a microwave is safe or healthy?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Kitchen Appliances
Sellers of microwaves also need
Also selling from a shop, a workshop or a warehouse? See the page for electronics and appliance stores and household products brands.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your microwaves sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.