E-commerce · Packaging Supplies
The label printer jams, and the buyer does not know the roll was the wrong core size.
A label is bought to fit a printer. The seller has a thermal printer on the packing table, the factory has a barcode printer on the line, and the buyer has to find a roll that works with it. The wrong core, the wrong width or the wrong coating gives a jam, a blur or a label that peels in a week.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Labels are the thermal shipping labels, barcode labels, printed product labels and plain sticker sheets that businesses use to identify, price and dispatch goods. GullySales builds pages by printer and use, a compatibility checker, and the enquiry route for printed label runs, since a buyer's first question is always whether it fits the machine.
That makes compatibility the first sales message, not quality. After it comes the second sale: printed labels for a brand's own product, with artwork, material and minimum run.
Last updated 7 Oct 2026. Product, labelling and advertising rules for packaging supplies differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell labels online.
- Suppliers of thermal shipping labels and barcode rolls
- Printers of product labels for food, cosmetics, household and industrial goods
- Dealers of label printers who also sell the rolls and ribbons
- Sellers of A4 sticker sheets for small businesses and home brands
Not for
It is not the right fit if.
- A seller who prints only one custom label for one client and has no plan to take on others.
- Anyone who cannot test a roll on a printer before listing it. The compatibility claim must be true.
How buyers choose
What decides the sale of labels.
The printer and the roll size
A buyer gives a printer model and asks for the width, height, core diameter and roll outer diameter. Direct thermal or thermal transfer, and whether a ribbon is needed, are the next two questions.
Where the label will live
A label for a cold box, a wet bottle, a hot pan lid or a cardboard parcel needs a different adhesive and surface. Buyers describe the use, and expect a recommendation.
Printed, or blank to print themselves
Brands buy printed rolls in a set quantity with a proof. Sellers who print their own buy blank rolls by the carton. The two need different pages and different forms.
Information on the label
A food or cosmetic brand wants to know how much information fits, and whether the label can carry the details that its own adviser says it needs. We do not state what must be on a label.
Where sales are lost
What usually goes wrong when you sell labels online.
In the words sellers use on the first call.
“The buyer orders the wrong size and blames us”
A 4 by 6 inch label and a 100 by 150 millimetre label are close and not the same. A table that gives both, with the printer models they suit, prevents the return.
“Printed label runs stall at the artwork”
The buyer sends a screenshot or a photograph. A short artwork guide, with the file format, colour mode and bleed, shortens the route to a proof.
“We lose bottle and pouch brands to the printer next door”
A brand cares about the look on the shelf. A gallery of finished labels by product type, with the material and finish named, shows what you can do.
“Thermal rolls are bought on price and swapped easily”
Whoever is cheaper this month wins. A reorder record, a stock promise and a call before the stock ends tie the buyer to you.
The scope
The work we would propose for labels.
Measured on qualified enquiries, quotation requests, follow-up, orders won and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Compatibility pages by printerA page for each common printer family listing the rolls that fit, with core size, width, height and the choice of direct thermal or transfer.
- Label size and material finderA short tool or table where the buyer picks the printer and the use and gets a roll. Whether it is a tool or a table is decided in the audit.
- Printed label quotation requestA form that asks size, material, quantity, number of colours and artwork, with an upload and a note on what proof is sent.
- Gallery of label work by productPhotographs of finished labels on bottles, jars, boxes and pouches, with the material and finish named, shown with the brand's permission.
- Reorder remindersA record of each buyer's printer, roll and usage, with a call or message before they run out.
What we do
What you get for labels.
Each deliverable and what it is there to change.
A printer and roll compatibility table
Printer models against the roll sizes that fit. It removes the buyer's biggest fear and the biggest cause of returns.
An artwork guide
Formats, bleed and colour for a printed label. It gets the first proof right.
A label work gallery
Real finished labels with materials listed. It shows a brand what you could do for them.
A reorder record
Each buyer with printer, roll and last order. It makes the reorder call possible.
How the result is measured
- Qualified enquiries
- Quotation requests for printed labels
- Follow-up on each quotation
- Orders won
- Repeat orders
- Returns for wrong size by product
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your label range with sizes, core sizes and materials
- The printers each roll has been tested on
- Photographs of printed work with permission to show it
- Minimum runs and the price of a first printed order
- Complaints about jams, fading and peeling
Selling in India and abroad
Selling labels beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Label sizes by courier and country
A seller shipping abroad may need labels that match a carrier's format. The page should say which formats you have tested, and not infer it.
Language and marks on the label
A product for another country carries that country's language and information. What is required is for the brand's adviser to say, and the printer to print.
FAQ
Questions about selling labels online.
Not here? More answers, or ask on WhatsApp.
What is the difference between direct thermal and thermal transfer labels?
How do I get a custom label printed for my small brand?
Do I need waterproof labels?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Packaging Supplies
Sellers of labels also need
Also selling from a shop, a workshop or a warehouse? See the page for packaging manufacturers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your labels sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.