Cricket academies · Digital marketing
Spend where parents decide, and count only the families who enrol.
Digital marketing for a cricket academy is the combined use of search, maps, social media, messaging and a website to bring parents to a trial. GullySales works on choosing the few channels that match how your parents decide, and on measuring enrolments, not clicks.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 3 Oct 2026.
For cricket academies
Where it usually goes wrong, and what we would do.
“Every channel is tried and none is measured”
The academy has a page, an account, a listing and an old advert. Nobody knows which brought a child to the nets. Without a record of source, effort is spread evenly and wasted evenly.
“The camp season draws all the budget”
Money is spent in April and the rest of the year is left quiet. The families who join in July or at term start are lost to the academy that kept a presence through the months between.
“Clicks are counted and children are not”
A report of impressions and likes says nothing about who stood on the ground. The number that matters is the child who attended a trial and then enrolled, traced back to where the parent first heard.
“The parent decides in one channel and enquires in another”
A reel is seen on Instagram, a friend confirms in a WhatsApp group, and the call comes from a search. Planning around a single channel misses how the decision is actually made.
What we do
What we deliver for cricket academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan built from your parents
Search, maps, social media and messaging ranked by where your own families say they first heard of you.
Result: Effort goes where enrolments come from.
Source tracking on every enquiry
A source field on every call, message and form, filled in the first time the parent makes contact.
Result: You can trace each enrolled child back to a source.
A year-round calendar
Camps, new term, tournament season and exam breaks, each with its own message and budget.
Result: The academy is visible outside the camp rush.
A small test budget with a stop rule
One advert, one audience, one clear trial offer, with a number agreed in advance for stopping.
Result: Spend is tested before it is scaled.
A report in enrolments
Enquiries, trials, enrolments and renewals by source, compared with the baseline taken at the start.
Result: You see what filled the batches, not what filled a dashboard.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these cricket academies.
- Neighbourhood cricket academies
- Academies with their own turf ground
- Academies hiring school or club grounds
- Summer camp focused academies
- Academies with age-group competition teams
- Indoor and net-practice centres
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which channel should a small academy start with?
How much should we spend?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for cricket academies.
5 min read · 28 Jul 2026Using parent groups and community to bring in admissionsParents ask other parents first. How an academy, school or tuition centre can be present and useful in local parent groups without spamming them, with house rules and a plan for one town.
7 min read · 26 Feb 2026How cricket academies handle the summer camp rushThe camp is not the product, the June batch is. Decide who answers the phone in April, convert while the camp is still running, and have an answer ready for the monsoon.
5 min read · 28 Dec 2025An enquiry-to-enrolment tracker an institute can run on a spreadsheetA ten-column spreadsheet that shows where admissions are lost: source, first call, visit, fee talk and decision, each with an owner and a date. Layout, rules and a worked read-out.
More for cricket academies
Everything else we would do for you.
Closest to this: strategy and research
Also for cricket academies
Or start from the overview: sales and marketing for cricket academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.