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Mortgage brokers and loan officers · Pay per click advertising

Defend your own name before bidding against the lead sellers.

Paid advertising for a mortgage broker means competing with aggregators and national lenders who can pay more for a click than one file is worth. GullySales keeps you visible on your own name, tests the programmes where competition is thinner, and counts funded loans instead of leads.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of mortgage brokers and loan officers at work in the United States

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for mortgage brokers and loan officers

Sales and marketing for mortgage brokers and loan officers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For mortgage brokers and loan officers

Where it usually goes wrong, and what we would do.

  • “Somebody is bidding on your name today”

    A borrower given your name by an agent types it into Google and sees three other lenders first. That borrower was already yours.

  • “Housing and credit advertising sits in a restricted category”

    The large social platforms limit how a lender may target an audience. Campaigns built the ordinary way get rejected, and the rules keep moving.

  • “Aggregator budgets set the floor on purchase keywords”

    Mortgage broker near me is bid by companies that sell the same lead to five lenders. A single originator cannot outbid that and should not try.

What we do

What we deliver for mortgage brokers and loan officers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Brand defence on your name and the brokerage's

    A small standing campaign on the originator names and the firm name, so a borrower sent by an agent lands on you rather than on a competitor.

    Result: You stop losing borrowers you had already earned.

  2. Campaigns for the programmes nobody else wants

    Search campaigns aimed at self-employed, investor and renovation borrowers, where the competition is thinner and the file is worth more.

    Result: Advertising money goes where it can still win.

  3. Landing pages written to your compliance team's wording

    A page per campaign with the identifiers, the notices and any figure handled the way your compliance officer instructs.

    Result: Marketing stops dying in review.

  4. Call tracking and a same-hour call-back

    Every call and form from an ad recorded against its campaign, with agreed hours when the first call goes out.

    Result: A paid enquiry reaches a person while they are still reading.

  5. Social campaigns built for the restricted category

    Audiences and creative set up the way the platforms require for housing and credit, with your compliance officer approving the copy first.

    Result: Campaigns run instead of being rejected.

  6. Cost per funded loan by campaign

    Spend traced through to applications and funded loans by source, reported against the baseline recorded before work starts.

    Result: You can end a campaign on evidence rather than on a feeling.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from a borrower ready to apply, and the ones from rate shoppers and trigger-list buyers.

Your own name and the brokerage name
Bid, small. A borrower sent by an agent types your name and sees lenders first. Keep this campaign cheap and plain, and report it separately from searches that find you for the first time.
Home loan for self-employed, investor property and renovation
Bid. Competition is thinner and the file is worth more where a borrower does not fit a standard programme. Put the borrower type in the advert so the right person clicks.
Mortgage broker near me and best rate today
Be careful. These searches are bid up by lead sellers, and a rate in the advert may be a restricted claim. Test a small budget, and have your compliance officer approve the wording first.
Loan officer jobs, licence exam and online application
Block. Add job, salary, licence, exam, course, login and apply online as negatives. Staff and borrowers of other lenders type these words.
Where the click lands
Send it to a page for that borrower type, with your licence or registration details as your compliance team words them, and a short form. Ask the loan purpose and timing before income.
Counting a real enquiry
Count a call or form that gives a loan purpose, a property stage and a timing. Log it, then mark which ones became an application and a funded loan, not just a lead.

Who it is for

This is written for these mortgage brokers and loan officers.

  • Independent mortgage brokers
  • Loan officers inside a bank or independent mortgage bank
  • Branch managers building a team of originators
  • Purchase-focused originators working with agents
  • Refinance-heavy shops
  • Non-QM, bank statement and self-employed borrower specialists
  • DSCR and investor property lenders
  • Construction to permanent lenders working with builders
  • Reverse mortgage specialists
  • New originators building a first referral base

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is paid search worth it for one loan officer?
On your own name, nearly always, because it is cheap and the borrower was already coming to you. On general purchase terms, rarely. Niche programmes sit between the two and are worth a small test.
Who approves the ad copy?
Your compliance officer or attorney, not us. Advertising rules reach the ad text, the landing page and the form, and the licence at risk is yours. We write to their template and keep the approved version in one place.
Should the campaign be call-only or form based?
A mix works best. Call-only suits a borrower ready to speak now. A form suits someone gathering documents. Track both against applications made, and move budget towards whichever produces files your team can fund.
Should we run Google Ads or Meta for loan enquiries?
Start with Google, on your name and on borrower types with thinner competition. Meta housing and credit adverts have strict category rules and often need creative changes. Add them only once your compliance officer has approved the copy.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for mortgage brokers and loan officers.

All articles

More for mortgage brokers and loan officers

Everything else we would do for you.

Or start from the overview: sales and marketing for mortgage brokers and loan officers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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