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Mortgage brokers and loan officers · Social media

Post for the agents, because the borrowers are not watching.

Social media for a mortgage broker is mainly a channel to agents and referral partners, with a second job of showing a borrower that a real person will answer. GullySales runs the accounts to your compliance team's wording, keeps a record of what was published, and treats anything about rates carefully.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of mortgage brokers and loan officers at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for mortgage brokers and loan officers

Sales and marketing for mortgage brokers and loan officers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For mortgage brokers and loan officers

Where it usually goes wrong, and what we would do.

  • “Agents are the audience and borrowers are the by-product”

    An agent scrolling between showings is deciding who to call next. That is the reader worth writing for.

  • “A number in a post is advertising”

    Advertising rules follow a figure wherever it appears, including a story that vanishes in a day. Your compliance officer should set the standing rule.

  • “Posts have to be kept, not only published”

    Record keeping reaches social content for many lenders, and the platforms will not do it for you. Archiving is dull and it has a real cost.

What we do

What we deliver for mortgage brokers and loan officers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting plan aimed at agents

    Subjects that make an agent look good to a client, scheduled around the market's own rhythm rather than posted when somebody remembers.

    Result: Agents see you as the lender who is useful to them.

  2. A standing rule on rates, claims and identifiers

    A one-page rule written by your compliance officer covering what an originator may post, which we work to and keep in front of the team.

    Result: The firm and the originator are both protected.

  3. Short video answers agents can forward

    Ninety-second answers to the questions agents are asked by nervous buyers, filmed simply and sent to the bench to share.

    Result: Your explanation reaches buyers you have never met.

  4. Archiving of everything published

    A record of each post, story and comment with its date, kept where your compliance team can retrieve it.

    Result: A request for records does not become a week of panic.

  5. Originator profiles set up consistently

    Each loan officer's account completed with the required identifiers, a proper photograph and a link that reaches their own page.

    Result: A borrower who finds the profile can reach the person.

  6. Reporting on reach and referrals

    Followers who are agents, messages received and files traced back to social, reported against the baseline recorded before work starts.

    Result: The posting is judged on introductions, not on likes.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where agents and borrowers look for a broker, and what to post for each.

LinkedIn for real estate agents and builders
Write a plain explanation of a loan type, such as DSCR or non-QM, for the agent who has to explain it to a client. Leave out rates and terms.
Short video answers to agent questions
One question per clip, such as what a client should bring to a pre-approval. Add whatever disclosures your compliance officer requires.
Local first-time buyer groups
Answer a process question, such as which documents lenders ask for. Do not quote a rate, and read each group's rules on business posts first.
Joint posts with partner agents
Each party posts its own material and pays its own costs. Have compliance review the post before it goes out.
Google Business Profile
Show the office address, hours and your licensing identifier as your state requires. Borrowers check these before they trust a broker.
What not to post
No rates, APRs, payment figures or approval claims. Any number needs the disclosures your compliance officer requires, so leave numbers out unless approved.

Who it is for

This is written for these mortgage brokers and loan officers.

  • Independent mortgage brokers
  • Loan officers inside a bank or independent mortgage bank
  • Branch managers building a team of originators
  • Purchase-focused originators working with agents
  • Refinance-heavy shops
  • Non-QM, bank statement and self-employed borrower specialists
  • DSCR and investor property lenders
  • Construction to permanent lenders working with builders
  • Reverse mortgage specialists
  • New originators building a first referral base

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can our loan officers post what they like?
No, and this is where brokerages get into trouble. A standing rule on rates, claims and identifiers, written by your compliance officer, protects the originator as much as the firm. We work inside it.
Is video worth the effort for a broker?
For agents, yes. A short answer to a question agents are asked every week gets forwarded to buyers, which is the referral doing your marketing for you. Production quality matters far less than the answer.
Can we post a borrower's closing photograph?
Only with the borrower's written consent, and show the keys and the smile, not the loan documents or the address if they prefer privacy. Check your compliance rules first. Do not use a client's closing as an implied promise of approval for others.
A borrower asks about their own loan in the comments. How do we reply?
Do not discuss personal details in public. Reply that you will contact them, and move to a secure channel or a phone call. Keep a copy of the thread, as brokers often have to retain what is published. Never post any identifier from a borrower's file.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

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