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Payment service providers · Digital marketing

Spend where merchants who go live come from, and stop where they do not.

Digital marketing for a payment service provider covers search, social, email and chat aimed at merchants and developers, with results read at the level of merchants who transact. GullySales plans the channels, builds the tracking and reports the cost of a live merchant by source.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A fintech representative demonstrates a payment terminal to a shopkeeper

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for payment service providers

Sales and marketing for payment service providers, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For payment service providers

Where it usually goes wrong, and what we would do.

  • “Clicks are cheap and live merchants are not”

    A campaign can bring a flood of signups from visitors who never complete documents. Reading results at click or form level makes a weak channel look strong.

  • “Search ads for payments are expensive and contested”

    Competitors bid on the same words, so a broad campaign drains budget and attracts the curious. Narrow, intent-led searches and clear landing pages are where the money should go.

  • “Each audience needs its own route”

    A shop owner, an online seller and a developer should not share a page or an offer. A shared campaign page serves none of them, and the advertisement ends up general.

  • “Advertising rules are strict in finance”

    Ads about money, charges and approvals face platform and regulator scrutiny. Check each platform's current rules, and keep claims to those your compliance head has approved.

What we do

What we deliver for payment service providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan by audience

    A plan naming the channels for shop owners, online sellers and developers, and the role of each.

    Result: Every channel has a stated audience and purpose.

  2. Tracking from click to first payment

    Source tags that stay attached to a merchant through documents, activation and first transaction.

    Result: Each live merchant can be traced to its source.

  3. Search campaigns on narrow intent

    Campaigns built around specific searches, such as accepting UPI on a website, with matching landing pages.

    Result: Search spend is tied to a stated search intent.

  4. Cost per live merchant report

    A report of spend and effort against merchants who transacted, by channel and by campaign.

    Result: You can compare channels on cost per live merchant.

  5. Approved claims list

    A list of statements about charges, safety and approvals that advertising may use.

    Result: Every advertisement draws on an approved statement.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these payment service providers.

  • Payment aggregators and gateways for online sellers and platforms
  • UPI QR, soundbox and card machine providers for shops and restaurants
  • Payment link and invoice collection providers for small sellers
  • Merchant acquiring resellers and sales partners
  • Payout and vendor payment platforms for marketplaces and businesses
  • Bill payment and recurring collection providers for fees and subscriptions
  • Cross-border payment providers for exporters and freelancers
  • Providers that serve a single sector, such as schools, clinics or logistics

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we know which channel works?
By following each merchant from first click to first payment. Channels are compared on merchants who transact, not on clicks or signups.
Where should a new budget go first?
To the searches and pages closest to a ready buyer, with tracking in place. Wider awareness spending comes after you can see which route produces live merchants.
Can you promise leads or merchants?
No. Results depend on your product, price and approvals, and the platforms' own systems. We plan, build and measure, and we report what the channels produce.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for payment service providers

Everything else we would do for you.

Closest to this: strategy and research

Also for payment service providers

Or start from the overview: sales and marketing for payment service providers.

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