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Retirement planning firms · Financial services

Reach people at fifty-two, and their children, before the last salary arrives.

A general manager in a Peenya engineering firm is fifty-six. The provident fund statement is thick, the flat is paid for, and a daughter in Dublin has asked three times whether a number has been worked out. It has not.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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In one paragraph

A retirement planning firm works out how much a person or couple needs to stop earning, and how to draw from savings, pensions and property once they do. Marketing reaches people in their late forties and fifties, and the adult children worried about their parents. Sales turns a nervous first conversation into a plan. GullySales builds the route, and your own adviser checks the wording.

The date the employer's pension scheme ends is known, and nothing after it. When a planner finally gets the general manager to sit down, the hardest part is already over: the admission that the number is not known.

Retirement is a decision people put off until a date is fixed. A firm that works in this space meets them late, under pressure, with a son or daughter doing the calling. The practice has knowledge, patience and a plan on paper, and few ways to be found by the people at the age when the question starts to feel urgent.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

How buyers decide

How retirement planning firms are chosen.

Two kinds of person search for help. One is the worker within five or six years of retirement, a salaried employee with an employer pension or provident fund and a vague unease. The other is the grown child, abroad or in another city, who wants an honest professional to look at a parent's money. Both start with a question such as how much do I need to retire, or a retirement planner in Bengaluru.

Trust decides. The person is opening a lifetime of savings to a stranger, and no honest planner can promise a result. What reassures is age, patience, plain language, the sense of someone who has sat with retirees before, and a fee stated up front. A planner who proposes a pension plan or an annuity in the first meeting loses that trust at once.

Employers matter here. An HR head who arranges a pre-retirement session picks a firm they will not be embarrassed by, and that session may be the first time employees hear the planner in person.

The problem

What usually goes wrong for retirement planning firms.

What owners tell us on the first call, in their words.

  • “Clients arrive two years from retirement with no time left”

    The conversation starts when decisions on provident fund withdrawal, pension option and health cover are already running out of runway.

  • “The person we need to speak to is the daughter in another country”

    The daughter searches, emails and pays, while the parent sits quietly. Our site is written for the retiree and does not answer the daughter's questions.

  • “People fear a number more than they fear a mistake”

    A calculator can put them off. They come for a plan only when someone sits with them and goes through what they have, slowly.

  • “We are mistaken for annuity and pension product sellers”

    A retiree who was sold a policy at the bank assumes every planner is the same, and wants to know how we are paid before anything else.

  • “Employer sessions are won on connections and lost on follow-up”

    We give a good talk to forty employees and have no routine for meeting the six who stayed behind to ask questions.

  • “Our content is about tax saving at thirty”

    The site covers ELSS and 80C because they bring traffic, and nothing helps a fifty-eight year old with income to draw.

What we do

What we do for retirement planning firms.

Everything included for retirement planning firms.

  1. A retirement readiness page and checklist

    A plain page with a downloadable checklist of what a person within a few years of retirement should know: sources of income, health cover, nominations and who will handle money if one spouse falls ill.

  2. Pages written to the adult child

    A page that speaks to the son or daughter who is looking after a parent's money from another city, with a clear description of how you work with the family on a call.

  3. An employer pre-retirement session kit

    A talk outline for an HR head, a registration page and a short follow-up message to attendees who ask a question.

  4. A first-meeting structure that goes slowly

    A guide for a first conversation that lists the retiree's income sources and expenses before any suggestion is made, and a summary sent afterwards.

  5. A retirement income explainer series

    Articles on provident fund options, pension payout choices, health cover after sixty and the risk of outliving savings, each in general terms and checked with your adviser.

  6. A record of each client's decision dates

    Each client's retirement date, the review dates you have agreed and the dates when a decision falls due, with reminder messages drafted for the planner to edit.

  7. Reporting against enquiry and engagement

    A sheet of enquiries, first meetings and engagements by source, with a column for whether a retiree or a family member made the first contact.

How the result is measured

  • Enquiries by source and by who enquired (retiree or family member)
  • First meetings held against enquiries
  • Engagements signed against first meetings
  • Employer sessions booked and attendees who followed up
  • Reviews held against due
  • Referrals from CAs, doctors and existing clients

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for retirement planning firms

Each has its own page: what it involves for retirement planning firms, what you get, and what it is measured on.

Worth a page and a campaign of their own

Retirement corpus and income planning · Planning the use of provident fund, gratuity and pension · Health cover and medical cost planning for retirement · Retirement income from senior citizen savings and similar schemes · Planning for business owners who will sell or hand over · Returning NRI retirement planning · Planning for a spouse who will outlive the earner · Estate, nomination and will planning · Pre-retirement workshops for employers · Support for adult children looking after parents' money

Priority campaigns

Campaigns for what retirement planning firms most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Five years to retirement campaign

    Content and search ads for people aged forty-eight to fifty-eight on the questions to settle before the last salary, with a readiness checklist.

  • Daughter and son abroad campaign

    Pages and LinkedIn and Facebook outreach aimed at Indians abroad whose parents are retiring, explaining how a planner works with a family across time zones.

  • HR head outreach for pre-retirement sessions

    A note and a call to HR heads and welfare officers in nearby manufacturers, banks and public sector units, offering a session for employees approaching retirement.

  • Business owner exit campaign

    Content and meetings for owners of family firms thinking of selling or handing over, on how their retirement income will work once the business no longer pays them.

  • Spouse planning follow-up

    A message for existing clients about what the spouse needs to know and where documents are kept, with an offer of a joint meeting.

Beyond search

Where we reach buyers of retirement planning firms, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Google Search

    People search for retirement planning in their city and for specific questions on provident fund and pension. Pages that answer slowly and in plain words win.

  • Employer HR and welfare teams

    A session for employees nearing retirement is an introduction a planner cannot arrange alone, since an HR head has to book it.

  • Facebook and WhatsApp family groups

    A short explainer forwarded by a son or daughter reaches the parent as a referral from someone they trust.

  • CAs, doctors and bank relationship managers

    People who see a client approach retirement and know a name worth passing on.

  • LinkedIn

    The right place to reach the children and the professionals who are not yet retired but are starting to think about it.

Who it is for

This is written for these retirement planning firms.

  • Retirement planners for salaried employees in their late forties and fifties
  • Advisers working with government and public sector staff with pension schemes
  • Practices for business owners planning to step back or sell
  • Doctors and other professionals who have no employer pension
  • Advisers who work with NRIs returning to India
  • Firms working mainly with the adult children of retirees
  • Fee-only retirement income specialists
  • Firms that run pre-retirement sessions for employers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for retirement planning firms

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Find out who the clients really are

    Past clients are sorted by who made the first contact, the retiree or a family member, and by how they found you.

  2. 2

    Write for each reader

    Pages for the retiree, for the adult child and for the HR head, in plain words, checked against the rules for your registration.

  3. 3

    Build the session kit and the first-meeting routine

    The talk, the checklist, the booking path and the summary sent after a meeting.

  4. 4

    Reach employers and families

    HR outreach, search and social content for people near retirement and for their children.

  5. 5

    Keep the decision-date record and read the results

    The record of retirement dates and decisions due is set up, and enquiries, meetings and engagements are counted by source.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions retirement planning firms ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can our pages quote returns or show a sample plan?
Keep pages to the process and the questions a client must settle. A sample plan with a rate of return reads as a promise to a nervous reader. Advertising rules for planners differ by registration and body, so have your own adviser approve any figure before it goes up.
Is a retirement planner the same as someone who sells pension plans?
Not necessarily. Some planners sell products and are paid commission, and some charge a fee for advice, which needs registration with SEBI as an investment adviser. Your pages should say which you are, and the rules for each kind differ, so your adviser checks the wording.
Why write pages for the children and not just the retiree?
Because the son or daughter does the searching and, in some families, the paying. We write for their questions about reaching a parent, sharing documents and holding a call across time zones.
How do we get employers to book pre-retirement sessions?
By offering something an HR head can use: a clear outline, no sales pitch in the room, and a follow-up that goes through the HR team. We write the approach and prepare the contact list.
Does this work for a very small practice?
A practice with ten good clients and a clear way of working can start with one page, one employer session and a simple record of decision dates, and add the rest from there.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

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