Banks · Branding
The passbook is in the old typeface and the app is new, so it looks like two banks.
A bank's identity is set by head office, usually the brand or marketing head with compliance. GullySales does not redesign it. We take your standard as given and list, branch by branch, where the signage, forms, passbook and app depart from it, so head office can decide what to fix first.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What branding means
Branding is what a customer remembers about your business beyond the product, including your name, colours, tone of voice and what you are known for locally. GullySales sets or corrects this once and applies it consistently across your website, signage and adverts so the business looks like one company everywhere.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For banks
Where it usually goes wrong, and what we would do.
“A passbook and an app should feel like the same bank”
A customer hands over a passbook printed in an old typeface after using a clean, modern app. He notices. The bank starts to look like two different banks.
“Branch signage in a new locality needs the same standard as an old one”
A newly opened branch with inconsistent signage or a different colour scheme confuses a customer who already recognises the brand from elsewhere in the city.
“Regional-language branding needs the same care as English branding”
A scheme name translated inconsistently across regional-language materials weakens recognition for exactly the customers those materials are meant to reach.
What we do
What we deliver for banks.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Consistency audit across branch, app and print
A branch-by-branch review of signage, forms, the app and the passbook, listing every mismatch in name, colour and terminology.
Result: One written list of mismatches for head office to review.
Identity standard for new branch signage
A written specification for colours, logo placement and lettering so a newly opened branch matches every existing one exactly.
Result: A new branch is built to the same written specification as every existing one.
Regional-language name and scheme glossary
One approved translation for the bank's name, tagline and each scheme name, used consistently across every regional-language material.
Result: A scheme keeps the same name in every language a customer reads it in.
Fix list in priority order
A written list of every inconsistency found, ranked by how visible it is to a customer, so budget goes to the worst mismatches first.
Result: Head office sees which mismatches a customer meets first, and fixes those before the rest.
How the result is measured
- Recognition in customer feedback
- Consistency across channels
- Repeat enquiries by name
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where the identity shows
The places a customer meets the bank, and what to check at each one.
- Branch fascia and inside signage
- Check the name, logo, colours and the regional-language version against the standard. A new branch and an old one should look like the same bank from the road.
- Passbook, cheque book and forms
- Lay the current print set side by side. Look for old logos, mismatched colours and product names that changed but were never reprinted, and list each one.
- Mobile app and net banking
- Compare the app's product names, icons and tone with the branch. A scheme called one thing at the counter and another in the app makes customers ask which is right.
- Regional-language names of schemes
- Keep one agreed translation for each scheme in a short glossary, used on signage, forms, posters and the app, so staff and customers use the same words.
- Staff messages on WhatsApp and SMS
- Read a sample of the templates staff send. The sender name, sign-off and product names should match the branch and app, and stay within what compliance has cleared.
- Who approves a change
- Write down who signs off a new poster, form or sign at branch, regional and head office level, so nothing local goes up that breaks the standard. If a cooperative bank renames a scheme, one owner must cover the poster and the passbook.
Who it is for
This is written for these banks.
- Private sector bank branches
- Public sector bank branches
- Regional rural banks
- Cooperative banks
- Small finance banks
- Business correspondent networks
- NRI-focused branches
- MSME-focused branches
Not for
It is not the right fit if.
- You are a branch manager who wants to change the logo or colours. Those are set by head office, and a branch can only send up a list of where the standard is not followed.
- You want a new identity designed from nothing. We check that your existing standard is followed; we do not redesign it.
- Nobody at head office, in brand, marketing or compliance, is available to approve a fix list. Without an approver the list will not be acted on.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the branding work runs
- 1
Collect the standard
We ask head office for the identity standard as it stands: logo and colour rules, the approved bank name, and the wording of each scheme name in every language it is printed in. We do not change any of it.
- 2
Visit the branches and read the channels
We check the fascia and inside signage, the passbook, cheque book and forms, the app and net banking screens, and a sample of the WhatsApp and SMS templates staff send.
- 3
List every mismatch
Each departure from the standard is written down with its branch and channel: an old logo on a form, a scheme named two ways, a poster a branch printed for itself.
- 4
Rank them by what a customer meets first
Forms with a wrong product name and the passbook come ahead of small signage differences, because those cause questions at the counter.
- 5
Hand head office the fix list
The ranked list and a proposed glossary of scheme names go to the brand or marketing head and compliance. Head office decides what is fixed, in what order and at what pace.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a branch manager or a regional office change the identity?
Who signs off the glossary of scheme names in regional languages?
Does this require a full rebrand?
Can a branch make its own posters?
How long would a passbook or signage reprint take to roll out?
Should old passbooks be replaced when the identity changes?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for banks.
6 min read · 6 Oct 2026How buyers decide which lender or adviser to trustPeople choosing a bank, lender, insurance agent, adviser or payment company start from a name someone gave them, then check you before they call. This post sets out what they look for and where firms lose them.
7 min read · 21 Sept 2026How to advertise to airport travellersA terminal is a small number of regular flyers counted many times, and the crowd changes completely between the six o'clock bank and the summer holidays.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.