Banks · Graphic design
Design the loan comparison chart a customer actually understands at a glance.
Graphic design for a bank means clear visuals: a loan comparison chart, an interest rate table, a branch signage system. They communicate accurately and are easy for a customer to understand quickly. GullySales designs these for clarity and compliance first, aesthetics second.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What graphic design means
Graphic design is the visual layout of everything from your social media posts to your brochure, deciding what a customer notices first. GullySales designs these assets to a consistent look so a customer recognises your business across a poster, a post and a proposal.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For banks
Where it usually goes wrong, and what we would do.
“A comparison chart needs to be scannable, not just accurate”
A table comparing loan tenures and EMIs helps a customer decide only if it is laid out clearly enough to scan in seconds, not just technically correct.
“Regional-language materials need design that accounts for text length”
Text in some regional languages runs longer than the English equivalent, and a design not built for this crops or crowds the translated version poorly.
“Signage design needs to work for a customer under time pressure”
A branch visitor looking for the right counter reads signage quickly and under some stress, so clarity and contrast matter more here than decorative styling.
What we do
What we deliver for banks.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Scannable loan and rate comparison charts
Comparison tables for tenure, EMI and rate, laid out to be read in seconds rather than merely technically correct.
Result: A customer understands a comparison at a glance.
Regional-language layout adjustments
Design templates rebuilt to handle longer text in regional languages without cropping or crowding the translated version.
Result: A translated material reads as clearly as the English original.
Signage system for clarity under time pressure
A signage design built for contrast and quick scanning, since a branch visitor reads it under some time pressure.
Result: A visitor finds the right counter without stopping to ask.
Compliance sign-off built into the design process
A review step for any design stating a rate or term, before it goes to print or publishing.
Result: A design never reaches a customer before compliance has checked it.
How the result is measured
- Assets designed
- Turnaround time
- Consistency across materials
Recorded as a baseline before work starts, so every later report has an honest comparison.
Checks before a design is printed
Every chart, poster and counter display in a branch should pass the same checks before it is printed.
- Rates and fees from the current circular
- Rates, fees and tenures are set centrally. Copy them from the head office circular in force on the day and print a valid-from date on the chart.
- Disclaimer text as supplied
- Use the legal line and disclaimer your compliance team provides, at the size they specify. A branch should not rewrite it to fit the layout.
- Bank-approved templates and fonts
- Start from the templates the bank's marketing team issues. A poster made locally in off-brand colours or a changed logo is the first one pulled at inspection.
- Regional-language proof
- Have a native reader at the branch check every translated line, numerals and scheme names included, against the English original before anything goes to print.
- Approval record kept
- Keep the approved file, the name of the approver and the date for each item. If something is withdrawn, the branch can trace what was displayed and when.
- End date for each display
- Note when a scheme ends and name one person to take the poster down that day. A stale rate on a counter is a complaint waiting to happen.
Who it is for
This is written for these banks.
- Private sector bank branches
- Public sector bank branches
- Regional rural banks
- Cooperative banks
- Small finance banks
- Business correspondent networks
- NRI-focused branches
- MSME-focused branches
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the graphic design work runs
- 1
Confirm the scope
We agree roughly how much design work your business needs, and in what formats.
- 2
Brief and design
A short brief captures what each piece is for and by when, then it is produced against your brand guidelines.
- 3
Review and revise
A short review catches corrections before the piece goes live or to print.
- 4
Deliver and file
Final files go out in the correct format and into the asset library for future reuse.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do designs need compliance sign-off?
Can existing branch materials be updated rather than redesigned?
Can a branch print its own posters for a local camp?
What should we do with old posters when a scheme ends?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for banks.
6 min read · 6 Oct 2026How buyers decide which lender or adviser to trustPeople choosing a bank, lender, insurance agent, adviser or payment company start from a name someone gave them, then check you before they call. This post sets out what they look for and where firms lose them.
7 min read · 21 Sept 2026How to advertise to airport travellersA terminal is a small number of regular flyers counted many times, and the crowd changes completely between the six o'clock bank and the summer holidays.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.