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Gold loan and NBFC lenders · Lead generation

Borrowers reach you at the counter, the landline and the dealer, so record all three.

Lead generation for a gold loan or NBFC lender brings enquiries from walk-ins, calls, the map, dealers, jewellers and village field visits, and records each one with its source. GullySales sets up the sources that suit your branches and the record that shows which ones end in a pledge or a disbursed loan.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Demand and lead generation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for gold loan and NBFC lenders

Sales and marketing for gold loan and NBFC lenders, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For gold loan and NBFC lenders

Where it usually goes wrong, and what we would do.

  • “Walk-ins are never written down”

    A borrower asks the rate, hears the amount for his chain and leaves. Nobody notes his name, so there is no lead to follow and no reason recorded for the loss.

  • “Bought loan leads rarely hold gold borrowers”

    Personal loan lead lists sell the same salaried applicant to many lenders. A gold loan borrower is local, in a hurry, and does not fill in comparison forms.

  • “Field officers carry leads in their heads”

    The officer who visits villages and dealers knows who needs a loan after harvest. Unless it is in the system, that knowledge leaves when the officer does.

What we do

What we deliver for gold loan and NBFC lenders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A walk-in enquiry slip

    A half-page slip at the counter for anyone who asks but does not pledge: name, mobile, product, the reason they did not proceed and consent to call.

    Result: Walk-outs become a list somebody can ring.

  2. Source recorded on every new loan

    A field on the loan entry, picked from a short list: walk-in, Maps, call, WhatsApp, dealer, jeweller, field visit, referral or ad.

    Result: Head office can see which sources end in pledges.

  3. A partner enquiry form for dealers and shops

    A simple WhatsApp or paper form for two-wheeler dealers and agri input shops to pass on a buyer's name, need and consent to your branch.

    Result: Partner leads arrive with what the branch needs to call.

  4. Field visits planned around shandy days

    Visits timed to markets, SHG meetings and harvest, with every conversation logged as a lead when the person agrees.

    Result: Field work produces names, not just goodwill.

  5. A rule for duplicate enquiries

    One owner per borrower when the same person rings two branches or arrives through a dealer and a call, decided by first contact.

    Result: Branches stop arguing over the same borrower.

  6. Enquiries and loans by source

    Enquiries, pledges and disbursed loans by source and branch, against the baseline taken before the work starts.

    Result: Staff time goes to the sources that lend.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

Where a gold loan or NBFC branch hears from borrowers, and what to note for each.

Walk-in at the counter
Note the name, mobile, product and what was offered, even when the borrower leaves. Ask why they did not go ahead and write the answer as they said it.
Call to the branch landline or from Maps
Record the caller, what they asked about and the branch they can reach. Give the branch hours and the documents to carry before the call ends.
Two-wheeler or used vehicle dealer
Log the dealer, the model, the buyer's income type and the down payment discussed. Ring the buyer the day the name arrives and tell the dealer you did.
Jeweller or goldsmith introduction
Record the jeweller, and whether the customer meant to sell or only needed cash for a while. Keep the arrangement inside your rules on referrals.
Field officer at a shandy or SHG meeting
Write down the village, the meeting and the need, such as sowing money or stock for a shop. Take consent to call before taking the number.
Takeover enquiry from another lender's borrower
Note the current lender, the release amount the borrower mentions and the scheme they want. Explain the steps and what to carry, without running down the other lender.

Who it is for

This is written for these gold loan and NBFC lenders.

  • Gold loan NBFCs with a regional branch network
  • Single-branch and family-run gold loan companies
  • Licensed pawnbrokers and money lenders
  • Nidhi companies lending to their members
  • Credit cooperatives and souharda societies offering jewel loans
  • Two-wheeler and used vehicle finance NBFCs
  • MSME and small business loan NBFCs
  • Microfinance lenders working with women's groups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy loan leads from aggregator sites?
For gold loans, rarely, since the borrower is local and decides at a counter. For vehicle or business loans, test one source in one region, call every lead fast, and count disbursals rather than leads before buying more.
What counts as a qualified gold loan enquiry?
Someone with gold to pledge, a need in the coming days or weeks, a branch they can reach and KYC documents. For NBFC loans add the product, the income type and the town. Record the reason whenever an enquiry does not qualify.
Are village visits and market-day stalls still worth doing?
Yes, for farm and small-trader borrowers who never search online. Log every conversation with consent, and judge the visit by the pledges and loans that follow, not by the pamphlets handed out.
Can jewellers send customers to us?
Yes, if the arrangement is open and within your rules on referral payments. Many lenders pay jewellers nothing and rely on the relationship. Record each introduction with the jeweller's name, and ask your compliance officer before offering anything in return.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for gold loan and NBFC lenders.

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Everything else we would do for you.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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