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Gold loan and NBFC lenders · Pay per click advertising

Pay for the borrower ready to pledge today, not the one checking the gold price.

Pay-per-click (PPC) advertising for a gold loan or NBFC lender means bidding on people who need a loan near a branch now, and blocking the far larger crowd checking gold prices or looking to sell. GullySales sets up the campaigns within Google's rules for financial services and counts pledges at the branch, not clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Performance marketing and PPC

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for gold loan and NBFC lenders

Sales and marketing for gold loan and NBFC lenders, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For gold loan and NBFC lenders

Where it usually goes wrong, and what we would do.

  • “Gold rate searches are not loan searches”

    Most people typing gold rate today want the price before buying jewellery. Without a long negative list, the budget pays for curiosity.

  • “Financial services ads need verification first”

    Google asks lenders and loan advertisers in India to verify and show certain details before ads run, and the rules change. Check the platform's current rules before building anything.

  • “A click is worth nothing until the gold is on the counter”

    A gold loan is decided at the branch, not on a form. The campaign needs a way to know which callers walked in and pledged.

What we do

What we deliver for gold loan and NBFC lenders.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by branch catchment

    Location targeting drawn around each branch, with budget moved towards branches that have counter capacity and away from those already queueing.

    Result: Ads send borrowers to branches that can serve them.

  2. A negative keyword list built for gold

    Gold rate, sell gold, gold buyer, hallmark, jewellery shop, coin, appraiser job and appraiser course, kept current from the search terms report.

    Result: Spend goes to borrowers, not to shoppers and job seekers.

  3. Call ads that ring the branch

    Call assets and call ads routed to the nearest branch's answered number in counter hours, and to a central desk outside them.

    Result: The caller reaches someone who can say what his gold will fetch.

  4. Landing pages per scheme and town

    Pages carrying the scheme in plain words, the documents to bring, the nearest branch and the disclosures your compliance officer requires.

    Result: The ad, the page and the counter say the same thing.

  5. A reference code that closes the loop

    A short code given to every ad caller, which the branch writes into the loan entry when that borrower pledges.

    Result: You can count pledges from ads, not just calls.

  6. Verification papers kept in one place

    Registration details, verification status and the history of disapproved ads held centrally, so a new campaign is not held up by a missing document.

    Result: Campaigns stop stalling on paperwork.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from a borrower ready to pledge, and the ones that waste a gold loan budget.

gold loan near me, and gold loan in your branch towns
Bid, inside each branch's catchment. These borrowers want a counter today. Show the branch hours in the ad and route call assets to the branch number.
gold loan takeover and transfer gold loan
Bid. A borrower moving from another lender has already decided to borrow. Send the click to a takeover page and keep other lenders' names out of the ad.
gold rate today and 22 carat price
Block. These are buyers checking the price for jewellery or coins. Add rate today, price today and hallmark as negatives, and watch the terms report for gold loan per gram, which you want.
sell old gold and gold buyers near me
Block. Selling is a different decision. A small separate campaign offering a loan instead of a sale is worth testing only if your compliance officer agrees the wording.
Where the click lands
On the page for that scheme or branch, with the documents to bring, a call button to the nearest branch and the disclosures compliance requires. Never land a loan click on the home page.
Counting a real enquiry
Count a call long enough to discuss the gold or the loan, or a form with a product and town. Then count pledges from the reference the branch records. Clicks alone prove nothing.

Who it is for

This is written for these gold loan and NBFC lenders.

  • Gold loan NBFCs with a regional branch network
  • Single-branch and family-run gold loan companies
  • Licensed pawnbrokers and money lenders
  • Nidhi companies lending to their members
  • Credit cooperatives and souharda societies offering jewel loans
  • Two-wheeler and used vehicle finance NBFCs
  • MSME and small business loan NBFCs
  • Microfinance lenders working with women's groups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own company name?
Yes, cheaply. Rivals and lead sellers bid on lender names, and a borrower searching yours may click an ad for someone else or for a fake helpline. Your own name costs little and keeps the first result yours.
Call ads or a form for gold loan enquiries?
Calls, for gold loans. A borrower wants to know what his gold will fetch and whether the branch is open, and a form makes him wait. For vehicle and business loans, a short form asking the product and town works, followed by a call.
Our ads keep attracting job seekers. Why?
Lender names are searched by people hunting for appraiser and branch jobs. Add job, vacancy, salary, recruitment, course, training and interview as negatives, and give the site a careers page so those searches land somewhere useful.
How do we know if an ad caller pledged at the branch?
Give each ad caller a reference and have the branch enter it with the loan, or match call numbers against the mobile numbers on new loans. Neither method is perfect, and both beat counting calls and guessing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for gold loan and NBFC lenders.

All articles

More for gold loan and NBFC lenders

Everything else we would do for you.

Or start from the overview: sales and marketing for gold loan and NBFC lenders.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need