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Payment and fintech companies · Email marketing

Keep settlement and KYC emails clean, and send offers from somewhere else.

Email marketing for a payment or fintech company is the mail that onboards a merchant, keeps live merchants informed and brings back those who stopped, kept apart from transactional and security notices. GullySales sets up authenticated sending, separates the streams, and keeps consent and unsubscribe records in order under India's data protection law.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Email marketing

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for payment and fintech companies

Sales and marketing for payment and fintech companies, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For payment and fintech companies

Where it usually goes wrong, and what we would do.

  • “Phishing makes genuine mail look suspicious”

    Merchants have been warned about fake payment emails, so a real message with a shortened link and an urgent subject line is reported instead of read.

  • “Offers on the transactional stream drag it down”

    Promotions sent from the address that carries settlement advices and KYC reminders can push that address into spam, and then the notice a merchant needs does not arrive.

  • “The merchant stuck in onboarding gets a newsletter”

    The seller who stopped at a missing GST certificate receives the same promotion as everyone else, not a note about the one paper they need.

What we do

What we deliver for payment and fintech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Sending domains authenticated

    SPF, DKIM and DMARC set on each sending domain, with a separate subdomain for marketing so a complaint there cannot touch settlement mail.

    Result: Your genuine mail passes the check a careful merchant runs.

  2. Two streams kept apart

    Transactional and compliance mail on one sender, marketing on another, and a written rule that no offer enters the first.

    Result: Settlement advices keep reaching the inbox.

  3. Onboarding messages by stage

    Short mails triggered by the stage reached: papers missing, KYC under review, approved, first payment pending. Each says one thing and carries one link.

    Result: A merchant knows the next step without ringing.

  4. Segments built from your own records

    Developers, finance contacts, live merchants, lapsed merchants and partners as separate lists, each with its source and consent recorded.

    Result: Each person gets mail about their own situation.

  5. A merchant update template

    A plain note for product changes, fee or policy changes and planned downtime, drafted with legal and compliance and sent only to merchants it affects.

    Result: A change reaches the merchant before the complaint does.

  6. Replies that reach a person

    A monitored reply address and an unsubscribe that works at once, with each reply logged against the merchant record.

    Result: A merchant who answers gets a human who can see their application.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a payment company sets up before its first marketing email, so notices still reach merchants.

Authenticated sending domain
Set SPF, DKIM and DMARC on the domain that sends mail. Use a separate subdomain for marketing, so a spam complaint there cannot touch KYC and settlement messages.
Consent and list source recorded
For each contact, record where they came from and what they agreed to: signup, event or partner introduction. India's data protection law expects consent you can show, so check with your counsel.
A sender merchants recognise
Send from a named person on your own domain with a real reply address. Merchants have learnt to distrust a no-reply sender asking them to click and verify.
An unsubscribe that works
Put it in every marketing mail and honour it across all lists, with the date kept. Transactional mail such as KYC and settlement stays outside it, and says so.
Segments from live records
Split developers, finance contacts, live merchants, merchants stuck in onboarding and lapsed merchants. Send each segment mail about its own situation only.
A reply path to a person
Point replies to a monitored inbox owned by a named person. A merchant who answers a mail about a stuck document should reach someone who can see the application.

Who it is for

This is written for these payment and fintech companies.

  • Payment gateways and aggregators for online sellers
  • UPI and QR providers with soundboxes and card machines for shops
  • Prepaid wallet and card issuers working with a partner bank
  • Digital lenders and buy-now-pay-later apps working with a bank or NBFC
  • B2B payment, vendor payout and payables platforms
  • Payroll, expense and corporate card tools for companies
  • Cross-border payment and remittance platforms
  • Neobanks and current account apps for startups and small businesses

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the email marketing work runs

  1. 1

    Understand your list

    We review who is on the list, how they got there, and how long it has been since they last heard from you.

  2. 2

    Audit past sends

    We check open and click rates from past emails to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into meaningful groups and a sending calendar is agreed.

  4. 4

    Implement content and automation

    Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.

  5. 5

    Measure and optimise

    We track performance and adjust subject lines, timing and content based on what the list responds to.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we email merchants from a list we bought?
Do not. A bought list has no consent record you can show, bounces damage your sending reputation, and India's data protection law expects consent you can prove. Build from signups, events you ran and partners who introduced a contact with permission.
Is a newsletter right for us, or only personal emails to merchants?
Both, to different readers. Live merchants and developers want a short update when something changes. A merchant stuck in onboarding wants a note about their own application, written to them.
Our emails go to spam. Where do we start?
Check authentication first: SPF, DKIM and DMARC for every sending domain. Then see whether marketing and transactional mail share an address, and whether you keep mailing addresses that bounced. Fix those before changing any wording.
Can we send offers to someone who only signed up for a trial?
Send what they signed up for, such as onboarding and product notices. For offers, ask for a separate yes, put an unsubscribe in each mail and record when and how they agreed. Promotional message rules differ and change, so check with your adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for payment and fintech companies.

All articles

More for payment and fintech companies

Everything else we would do for you.

Or start from the overview: sales and marketing for payment and fintech companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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