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Payment and fintech companies · Website

Show the authorisation, the settlement terms and the docs before the signup form.

Website development for a payment or fintech company is building the site a seller, a developer and a finance head each use to decide whether to trust you with money. GullySales puts authorisation details, fees, settlement terms and documentation on public pages, and a signup that says what papers are needed.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Website design and development

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for payment and fintech companies

Sales and marketing for payment and fintech companies, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For payment and fintech companies

Where it usually goes wrong, and what we would do.

  • “Trust details sit in the footer”

    The authorisation or partner bank, the grievance contact and the security status are in small print, and a cautious buyer leaves before finding them.

  • “The marketing site and the docs look like two companies”

    A homepage in one design and documentation on a subdomain with different product names confuses a developer, and search engines as well.

  • “The signup form asks for everything and explains nothing”

    A form that wants PAN, GST and bank details without saying why or how they are kept loses the merchant who was ready to sign.

What we do

What we deliver for payment and fintech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A trust page

    Authorisation or regulated partner, PCI DSS status, grievance contact, security practice and a plain note on how data is handled, each statement approved by compliance.

    Result: A cautious buyer can verify you without a call.

  2. Product pages with fees and settlement terms

    One page per product saying who it suits, what it costs in the words of the agreement, how settlement works and what is excluded.

    Result: A finance head reads the terms before the sales call.

  3. Marketing site and documentation joined

    One navigation, one set of product names, links both ways and a sandbox key a click away.

    Result: A developer moves from the pitch to the reference without hunting.

  4. A signup that says what is needed

    The list of papers shown before the form starts, a progress marker, a save-and-return link and a person to contact on the same page.

    Result: Fewer merchants stall because a paper was a surprise.

  5. Policy pages for your own business

    Privacy, terms, refund and grievance pages written for your company and linked from every page.

    Result: The pages a regulator, partner bank or merchant checks are all there.

  6. A public status page and incident record

    A live status page and the history of past incidents, linked from the footer and the docs, written by engineering and reviewed by compliance.

    Result: A bad day is on the record, in your own words.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

What the page must show

What a seller, a developer and a finance head each look for on a payment company's site, and where to put it.

Who authorises you and who your partner is
Name your authorisation or regulated partner on the trust page, with the grievance contact. Compliance approves the wording, which must match the footer and your agreements.
Fees in plain words
State what each fee line covers, what costs extra and how GST on fees shows on invoices. Date the page, so a forwarded copy can be told from the current one.
Settlement, refund and hold terms
Explain when money reaches the seller's bank as your agreement states it, how refunds and chargebacks reduce it and what a review can hold. Say who to call.
Documentation and a sandbox
A public quickstart, reference and sandbox key with no sales call. Show errors and webhooks. A developer judges you here before the finance head sees a rate.
Papers needed to start
List the papers for each type of business before the form. A seller who sees PAN, GST and bank proof early arrives ready.
Status and security
A live status page, the history of past incidents and your PCI DSS position as it stands. Link all three from the footer.

Who it is for

This is written for these payment and fintech companies.

  • Payment gateways and aggregators for online sellers
  • UPI and QR providers with soundboxes and card machines for shops
  • Prepaid wallet and card issuers working with a partner bank
  • Digital lenders and buy-now-pay-later apps working with a bank or NBFC
  • B2B payment, vendor payout and payables platforms
  • Payroll, expense and corporate card tools for companies
  • Cross-border payment and remittance platforms
  • Neobanks and current account apps for startups and small businesses

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a listing on a fintech directory or marketplace enough?
No. A listing helps a buyer find you, but the decision is made on your own pages: fees, trust details and documentation. Treat the listing as a doorway and link it to those pages.
Should the site be in Hindi and regional languages?
The merchant pages, yes, for small sellers who buy in Hindi, Tamil, Kannada or Marathi. Keep API docs in English. Have someone fluent read every fee and payment sentence, because a translated fee term can change its meaning.
Many of our merchants sign up on a phone. What matters most?
A short form that takes document photos from the camera and saves progress. Test it on a mid-range Android phone on a weak mobile connection, not on a laptop on office wifi.
Who should own the domain and the code?
Your company, with two named administrators. A contractor who holds the domain, hosting or documentation repository can lock you out when the relationship ends. Keep a record of who has which login.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for payment and fintech companies.

All articles

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Everything else we would do for you.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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