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Payment and fintech companies · Pay per click advertising

Pay for the seller choosing a gateway, not the shopper whose payment failed.

PPC for a payment or fintech company is paid search and social that reach sellers while they compare providers, and that keep out people who only want a refund, a job or a login. GullySales separates the searches by intent, writes ads your compliance officer can approve, and counts merchants who went live.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Performance marketing and PPC

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for payment and fintech companies

Sales and marketing for payment and fintech companies, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For payment and fintech companies

Where it usually goes wrong, and what we would do.

  • “Your brand name draws the wrong clicks”

    People search the product name with login, customer care or refund and click the ad, so the sales budget pays for support traffic.

  • “Financial ads are reviewed before they run”

    Platforms apply extra checks to lending and some payment products, and an ad with an instant or guaranteed claim is disapproved or draws a complaint. The checks differ and change.

  • “A form fill is not a live merchant”

    Optimise for form fills and the platform finds people who fill forms. A merchant who finishes KYC and takes a payment is the conversion worth teaching it.

What we do

What we deliver for payment and fintech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by intent

    Separate budgets for provider comparison searches, platform searches such as WooCommerce, use-case searches such as school fees, and developer searches.

    Result: A seller comparing providers stops competing with a curious student.

  2. Negatives for support, jobs and free

    Login, customer care, refund, status, salary, internship and free API blocked from the first day, and extended from the search terms report.

    Result: The sales budget stops paying for support calls.

  3. A landing page per campaign

    Each page shows the platform, the use and the papers needed, asks business type and platform on the form, and links to the documentation.

    Result: The click from a platform search finds the plugin, not a generic homepage.

  4. An ad copy bank cleared by compliance

    Headlines and descriptions approved in advance, with the evidence behind each claim, so a disapproved ad is never rewritten in a hurry.

    Result: Ads go live with wording your compliance head has already read.

  5. Conversions that reach the live merchant

    Signup, KYC completed and first live payment sent from your CRM to the ad platform as separate conversions.

    Result: Bidding is taught to find merchants who trade, not people who click.

  6. Call and WhatsApp tracking with outcomes

    Separate numbers for ad calls, each call recorded as new merchant, existing merchant or wrong number.

    Result: You know what an ad call was worth.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a payment company, and the ones to keep out of the budget.

Provider comparison, such as best payment gateway for small business
Bid. The seller is comparing. Send the click to a page that names who the product suits, which platforms it connects to and what papers are needed, with the rate page linked.
Platform and developer searches, such as payment gateway for WooCommerce
Bid in a separate campaign and land on the plugin or reference page. A developer wants setup steps and a sandbox key more than a sales form.
Use-case searches, such as collect school fees online
Bid where you have a real product for the use. Land on a page showing the flow and the papers a school needs, not on the general gateway page.
Brand name with login, customer care, refund or settlement status
Block from acquisition campaigns. These searchers are existing merchants or shoppers. Serve them with a free help page and keep the paid budget for new merchants.
Jobs, salary, internship, project and free API
Block as negatives. They bring students and job seekers, and someone searching for a free API key will not become a merchant.
Counting a real enquiry
Count a signup that sends a business PAN and clears KYC, or a call from a merchant with a live website. Record the first live payment in the CRM and feed it back to the platform.

Who it is for

This is written for these payment and fintech companies.

  • Payment gateways and aggregators for online sellers
  • UPI and QR providers with soundboxes and card machines for shops
  • Prepaid wallet and card issuers working with a partner bank
  • Digital lenders and buy-now-pay-later apps working with a bank or NBFC
  • B2B payment, vendor payout and payables platforms
  • Payroll, expense and corporate card tools for companies
  • Cross-border payment and remittance platforms
  • Neobanks and current account apps for startups and small businesses

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it worth paying for searches on our own company name?
Yes, in a small separate campaign with login and support terms blocked. A rival or a review site may otherwise sit above you when a seller looks you up, and the brand ad shows the right documentation link. Keep it out of the acquisition numbers.
Are call-only ads worth it for a payment company?
Sometimes, for sellers who want to speak before sharing papers. The phone has to be answered by someone who knows onboarding, or calls land on support. Test one campaign and record who rang.
How do we stop job seekers and students clicking our ads?
Block jobs, salary, internship, project and free terms as negatives, then add the exact search terms that bring them whenever the report shows a new one. A form that asks business type screens out most of the rest.
Can we run ads for a lending or buy-now-pay-later product?
Platforms review financial ads and may ask for authorisation papers, the name of the regulated lender and clear disclosure of charges. Rules differ by country and change, so read the platform's current policy and check with your compliance officer before building campaigns.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for payment and fintech companies.

All articles

More for payment and fintech companies

Everything else we would do for you.

Or start from the overview: sales and marketing for payment and fintech companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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