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Cardiac hospitals · Digital marketing

Put search, maps, messages and referrals to work together for planned heart care.

Digital marketing for a cardiac hospital is the set of channels, search, maps, social, messaging and email, that a family or physician meets before a first consultation. GullySales works on how these fit together, so each one leads to a desk that answers and a booking that is followed up.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For cardiac hospitals

Where it usually goes wrong, and what we would do.

  • “Channels fail at the handover”

    A family finds a good page, calls and reaches a voicemail. The marketing worked and the desk did not. Before any campaign, the route from page to booked slot should be tested end to end.

  • “Planned care and emergencies need different tools”

    Emergency reputation lives in the map listing and in memory. Planned care, such as heart checks and second opinions, responds to search, content and physician outreach. Mixing them wastes effort.

  • “Doctors are the strongest channel”

    A cardiologist's presence in a talk, a clip or a physician briefing builds more trust than a hospital logo. Digital work should carry the doctors' names and explanations everywhere it can, with their approval.

  • “Counting must separate planned from repeat”

    A busy cath lab can hide a weak planned pipeline. Records should show new planned consultations by source, apart from emergency admissions and returning patients.

What we do

What we deliver for cardiac hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A route test from search to booking

    A walk-through of each way a family reaches you, from search, map, message and referral, noting where the path breaks.

    Result: You hold a list of breaks to fix first.

  2. A simple channel plan

    A short plan naming which channels serve which service, who owns each and what is measured.

    Result: Every channel has an owner and a purpose.

  3. Landing pages for planned services

    Pages for heart checks, angiography and second opinions with one callback request each.

    Result: Each planned service has a page to send people to.

  4. A tracking sheet

    Enquiries by source, consultations booked and referrers, set against a starting point.

    Result: You can read the results channel by channel.

  5. Rules for health advertising

    A checklist of what is never claimed, and a review step with your own adviser before paid ads run.

    Result: Advertising claims pass a check before publishing.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these cardiac hospitals.

  • Multispeciality hospitals with a strong cardiac department
  • Stand-alone heart hospitals and cardiac centres
  • Hospitals with a 24-hour cath lab and chest pain unit
  • Cardiac surgery centres focused on bypass and valve work
  • Paediatric and congenital heart programmes
  • Hospitals with preventive cardiology and executive health check clinics
  • Heart hospitals attached to medical colleges or trusts
  • Cardiac rehabilitation and heart failure clinics

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Where should a cardiac hospital start?
With the map listing, the call handling and the pages for planned services. These cost little and affect every other channel. Paid ads follow once the desk can handle the enquiries.
Can we advertise outcomes or survival figures?
No claims of that kind from us. Advertising rules differ by profession and state, so check with your own council or adviser. Explanations of services are safer than numbers.
How do we judge if it is working?
Compare planned consultations and referrers against the starting figures recorded before work began. Enquiry volume alone can mislead if bookings do not follow.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.