Day-care hospitals · Lead generation
Bring in families who are ready to book a planned procedure with a named surgeon.
Lead generation for a day-care hospital means attracting enquiries from patients and referrers who already have a procedure in mind and need a theatre date. GullySales works on procedure pages, the insurance answer and the booking route that turns an enquiry into a date.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For day-care hospitals
Where it usually goes wrong, and what we would do.
“The enquiry is about a procedure, not a hospital”
A family arrives with a word from the surgeon, such as hernia, piles or cataract, and searches for that word. A hospital that only describes departments never appears in front of them. The lead starts at the procedure name.
“The insurer decides before the price does”
Before comparing rates, the son or daughter asks whether cashless admission is accepted for a stay of a few hours. A lead who cannot find that answer calls the next hospital, and the first one to reply with a clear yes gets the booking.
“A quiet theatre day is a lead problem”
Surgeons book by habit, so some days overflow and others stand empty. Enquiries aimed at the procedures your surgeons can operate on those days fill the gap, rather than adding more patients to the busy ones.
“Referring doctors are leads too”
A family physician who says this can be done as a day case is the start of the enquiry. If the physician's patient is not logged and the physician is not told, the next patient goes elsewhere.
What we do
What we deliver for day-care hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Procedure landing pages built for enquiry
One page for each planned procedure you perform, with the surgeon, the course of the day and a booking form on the page.
Result: Each procedure has its own address that a search can land on.
A cashless answer beside every form
A short statement of the insurers and TPAs you work with and the documents to carry, placed next to the enquiry form.
Result: A family sees the insurance answer before filling in anything.
An enquiry form that asks for a date
Fields for the procedure, the surgeon, the insurer and the preferred day, so the desk replies with a theatre slot.
Result: Every enquiry arrives with what the desk needs to offer a date.
A waiting list for slow days
A ranked list of patients who want the next open slot, kept by the desk beside the theatre schedule.
Result: When a slot opens, the desk has names to call.
Referrer tracking
A simple log of which physician or surgeon sent each patient, with a note back to the referrer.
Result: You can see which referrers send patients and which have gone quiet.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these day-care hospitals.
- Standalone day surgery centres for general and laparoscopic surgery
- Day-care hospitals for eye surgery and cataract
- Dialysis and renal day-care units
- Oncology day-care units for chemotherapy infusion
- Endoscopy and gastroenterology day-care centres
- Orthopaedic and arthroscopy day-care centres
- ENT and urology day-care hospitals
- Day-care wings inside larger hospitals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which procedures should we promote first?
Can we run ads for a surgical procedure?
Do leads from search and leads from doctors need different handling?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for day-care hospitals
Everything else we would do for you.
Closest to this: leads and follow-up
Also for day-care hospitals
Or start from the overview: sales and marketing for day-care hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.