Day-care hospitals · Social media
Use social media to explain the day, not to advertise the surgery.
Social media marketing for a day-care hospital means posts that tell families what a planned procedure day looks like and who to call. GullySales plans the posts with your clinical team and keeps them inside advertising and privacy rules.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For day-care hospitals
Where it usually goes wrong, and what we would do.
“A patient photo is not yours to post”
The temptation is a smiling post-procedure picture. Consent for treatment is not consent for publicity, and rules on testimonials in healthcare differ by profession and state. Posts built around the place and the process carry no such risk.
“Families want to picture the day”
Where to park, which door to use, what the recovery area looks like and who will meet them. A short post about these points removes anxiety that a brochure never touches.
“The surgeon's name travels further than the logo”
Families follow and remember a doctor. With the surgeon's consent, an introduction post that carries the hospital's name beside theirs builds the relationship in a way the visiting surgeon cannot take elsewhere.
“A hospital page that posts and goes quiet looks closed”
A page with one post a quarter makes a family wonder if the hospital is active. A small calendar of plain, reviewed posts beats a burst followed by silence.
What we do
What we deliver for day-care hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A post calendar built with your nurses and doctors
Topics drawn from questions the desk answers daily, such as fasting, documents and insurance.
Result: A calendar of topics, each marked with the clinician who reviews it.
Surgeon introductions with consent
Short profiles for surgeons who agree, covering their field and the procedures they perform here.
Result: A profile for each consenting surgeon.
Place and process posts
Photographs and short captions of the entrance, reception and recovery area, with no patient in frame.
Result: A library of approved images of the premises.
Platform fit
Which of Instagram, Facebook, YouTube or LinkedIn suits your audience and referrers, and which to leave alone.
Result: A short note on where to post and where not to.
Comment and message handling
A guide for the desk on replying to comments and moving clinical questions to a phone call.
Result: A one-page reply guide kept at the desk.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these day-care hospitals.
- Standalone day surgery centres for general and laparoscopic surgery
- Day-care hospitals for eye surgery and cataract
- Dialysis and renal day-care units
- Oncology day-care units for chemotherapy infusion
- Endoscopy and gastroenterology day-care centres
- Orthopaedic and arthroscopy day-care centres
- ENT and urology day-care hospitals
- Day-care wings inside larger hospitals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post patient stories?
Should the hospital run paid social ads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for day-care hospitals
Everything else we would do for you.
Closest to this: content and social
Also for day-care hospitals
Or start from the overview: sales and marketing for day-care hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.