ECG centres · CRM
Keep one record per caller, clinic and company, so no tracing request is forgotten.
A CRM for an ECG centre is a single place that records who enquired, who referred and who is waiting for a callback. GullySales sets up a record that suits a counter, a technician and an owner, using a tool you already own or a simple sheet.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
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For ECG centres
Where it usually goes wrong, and what we would do.
“Calls vanish when nothing is written down”
A relative rings about a home visit, the technician is on another job, and the request lives in one person's memory. A record that anyone at the counter can open stops the loss.
“Referrers need their own records”
A clinic that sends two patients and then goes quiet is a signal. Only a register of referrers, with dates, shows who to visit and who to thank.
“Corporate clients repeat on a calendar”
A company hires in rounds and a gym enrols in seasons. A record with the last batch and the next likely round makes the follow-up call natural.
“A heavy tool will not be used”
A counter with a queue will not fill in fifteen fields. A record that takes a few seconds, with name, number, test and source, is the one that gets filled.
What we do
What we deliver for ECG centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Simple record design
Fields for name, number, test, source, referrer and status, kept short enough for a counter to fill.
Result: A one-screen record layout.
Tool choice
A recommendation among the spreadsheets and CRMs in ordinary use in India, matched to your volume and your staff.
Result: A short note giving the tool and the reason.
Referrer register
A separate list of clinics, surgeons and desks with dates of referral, last visit and next step.
Result: A register showing last referral per doctor.
Corporate and gym accounts
Records for each employer and club, with contact, last batch and next conversation.
Result: An account list with notes.
Staff walkthrough
A short session with the counter and the technician on how to fill and read the record.
Result: A one-page guide kept beside the screen.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these ECG centres.
- Stand-alone ECG and treadmill test centres
- ECG counters inside a polyclinic or a pathology lab
- Home ECG services with a visiting technician
- Cardiac diagnostic centres with Holter and ambulatory blood pressure monitoring
- ECG units in a nursing home or a small hospital
- Pre-employment and corporate medical providers
- ECG services for gyms, sports clubs and schools
- Tele-ECG providers reporting through a visiting cardiologist
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need paid software?
Is patient data safe in a CRM?
Who updates it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ECG centres
Everything else we would do for you.
Closest to this: leads and follow-up
Also for ECG centres
Or start from the overview: sales and marketing for ECG centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.