ECG centres · Lead generation
Count a lead when someone asks for a tracing, not when someone clicks.
Lead generation for an ECG centre means producing the calls, walk-ins and home visit requests that arrive from patients, clinics and employers. GullySales works on each source separately and records which one produced every tracing.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For ECG centres
Where it usually goes wrong, and what we would do.
“The walk-in patient decides within minutes”
A person holding a doctor's slip searches on a phone, scans three results and rings the first one that looks open. The lead is lost or won at the first answer, so hours, rate and walk-in policy must be visible before the call.
“Referrers produce a different lead from searchers”
A general practitioner sending a patient is a lead that never touches Google. A surgeon's pre-admission desk is another. Counting them together hides which source deserves attention and which doctors have gone quiet.
“Employers are leads that arrive in batches”
A pre-employment round means a list of names, one invoice and a visiting technician. The lead is the HR manager, not the candidates, and the next hiring round is the next lead unless somebody asks about it.
“Home visit requests are leads written on scraps”
A relative rings the technician, another messages the owner, and the address sits in a chat. A request nobody logs is a lead nobody serves.
What we do
What we deliver for ECG centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A source list for every tracing
A short list of where tracings come from: search, doctor slip, hospital desk, employer, gym, home request. Each enquiry gets one source at the counter.
Result: Every enquiry on the sheet carries a named source.
Landing pages built for the urgent search
Pages for ECG near me, ECG test cost and home ECG, each with hours, rate, walk-in note and a tap-to-call button.
Result: Pages that answer the question before the caller asks it.
A referrer visit plan
A list of nearby clinics and pre-admission desks with a first-visit note and a follow-up date kept by the owner.
Result: A plan naming each clinic and the person to meet.
A corporate enquiry route
A quote request page and a short reply for HR heads, with a reminder to ask about the next round.
Result: One route for employers that does not mix with patient calls.
A review sheet you read on your own schedule
A sheet that compares sources against tracings done, which you read at whatever interval suits the owner.
Result: A comparison showing which source brought which tracing.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these ECG centres.
- Stand-alone ECG and treadmill test centres
- ECG counters inside a polyclinic or a pathology lab
- Home ECG services with a visiting technician
- Cardiac diagnostic centres with Holter and ambulatory blood pressure monitoring
- ECG units in a nursing home or a small hospital
- Pre-employment and corporate medical providers
- ECG services for gyms, sports clubs and schools
- Tele-ECG providers reporting through a visiting cardiologist
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a lead the same as a patient?
Do we need ads to get leads?
Can GullySales promise a number of leads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ECG centres
Everything else we would do for you.
Closest to this: leads and follow-up
Also for ECG centres
Or start from the overview: sales and marketing for ECG centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.