ECG centres · Social media
Post what a patient needs to know before the visit, and leave the heart scares out.
Social media marketing for an ECG centre is the use of Instagram, Facebook and LinkedIn to show the room, explain the tests and stay in front of referrers. GullySales plans posts that are useful to the patient and the doctor, not alarming.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For ECG centres
Where it usually goes wrong, and what we would do.
“Fear sells badly and breaches the rules”
A post that frightens people about silent heart trouble pulls attention and invites trouble with advertising rules. Calm posts that say what the test is and who it suits keep the centre trustworthy.
“The audience is two audiences”
A relative arranging a parent's tracing reads the page differently from a physician deciding where to send patients. LinkedIn and a clinic WhatsApp group reach the second; Facebook and local groups reach the first.
“Behind-the-counter photographs reassure”
A first-time patient is nervous about a machine and electrodes. A picture of the room, the couch and the technician's station, with consent from anyone shown, removes that doubt before arrival.
“An abandoned page looks like a closed centre”
A last post from long ago makes a patient wonder whether the centre is open. A few steady, plain posts beat a burst followed by silence.
What we do
What we deliver for ECG centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Post plan for the room and the tests
A set of post ideas covering each test, the preparation, the entrance and the hours, written so the counter can post them.
Result: A list of posts ready to schedule.
Referrer-facing LinkedIn note
A short profile and a sample update for doctors and HR managers, naming tests and reporting arrangement as you confirm it.
Result: A LinkedIn page that a doctor can read in a minute.
Photograph and consent guide
Rules for what is shot, who signs consent and what is never shown, such as a patient's tracing or face.
Result: A one-page guide kept at the counter.
Reply and message routine
A way to answer comments and direct messages about timing and rate, moving personal queries to a call.
Result: A script for public replies and a private follow-up.
Platform check
A review of the current rules of each platform for health pages and any advertising you plan.
Result: A short note listing what to check before you post.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these ECG centres.
- Stand-alone ECG and treadmill test centres
- ECG counters inside a polyclinic or a pathology lab
- Home ECG services with a visiting technician
- Cardiac diagnostic centres with Holter and ambulatory blood pressure monitoring
- ECG units in a nursing home or a small hospital
- Pre-employment and corporate medical providers
- ECG services for gyms, sports clubs and schools
- Tele-ECG providers reporting through a visiting cardiologist
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need to be on every platform?
Can we show patient tracings or testimonials?
Should we boost posts with money?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ECG centres
Everything else we would do for you.
Closest to this: content and social
Also for ECG centres
Or start from the overview: sales and marketing for ECG centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.