ECG centres · Healthcare
Be the ECG counter a worried patient reaches before the clinic closes.
A call comes from a clinic corridor. The caller’s father needs an ECG before tomorrow’s knee surgery and the hospital’s machine has a queue.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
An ECG centre records the heart's electrical activity for patients sent by doctors, employers and surgeons. Marketing makes the centre easy to find when someone needs a tracing today. Sales is the phone call, the home visit and the contract with clinics and companies. GullySales prepares the pages, the call script and the referrer list.
The caller cannot tell whether a walk-in is possible, how long it takes or whether the report goes to the surgeon. Three numbers get tried, and the centre that says come now, no appointment needed, is the one the caller visits.
An ECG is cheap, quick and ordered without much thought, so the centres that live on it live on volume and speed. Tracings come from general practitioners, pre-operative checks, job medicals and gym memberships. A centre that also offers Holter or a treadmill test has a second reason for the patient to remember it when a cardiologist asks for more.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How ECG centres are chosen.
A patient has no loyalty to an ECG centre. The doctor says get an ECG, and the patient picks the nearest place that can do it now. Distance, a phone that gets picked up, a walk-in policy and a clear rate decide the choice, followed by whether the report can reach the doctor before the next appointment.
The doctor's side is quieter. General practitioners and physicians send patients to a centre they have used before and trust to report clearly, with the cardiologist's name on the printed tracing. Surgeons and anaesthetists need pre-operative ECGs fast, and the centre that understands their format and timing gets the next ones.
Companies and sports clubs buy in bulk. An HR manager wants a per-head rate for pre-employment medicals. A gym owner wants a visiting technician. They choose on price, on a short and clear quote, and on a technician who turns up on the day.
The problem
What usually goes wrong for ECG centres.
What owners tell us on the first call, in their words.
“Patients ask whether they can walk in and we have no clear answer online”
Our hours, walk-in policy and rate are on no page. The caller hears it is busy, hangs up and tries another centre.
“We are known for ECG only and never get the bigger tests”
A patient comes for a tracing, gets it and leaves. Nobody mentions that we also do Holter and treadmill tests when a doctor asks for them.
“Doctors send patients occasionally but we do not know who or why”
Referrals arrive by word of mouth. We cannot say which clinics send us work, so we cannot thank or visit them.
“Home ECG requests come on odd channels”
Calls to the technician, WhatsApp messages and relatives' phone calls all land separately, and a visit is missed because nobody wrote it down.
“Pre-operative ECGs go to the hospital's own lab”
The surgeon's office hands the patient a slip for the hospital's own lab, because nobody there has a sheet saying what our tracing and report look like.
“Companies ask once and never again”
A pre-employment batch was done and invoiced, but nobody asked about the next hiring round.
What we do
What we do for ECG centres.
Everything included for ECG centres.
A page for each test and the reason people search it
Pages for resting ECG, pre-operative ECG, treadmill test, Holter and home ECG, each saying who it is for, what to wear, whether a prescription is needed and how the report is given.
Google Business Profile with walk-in details
Opening hours, a walk-in note, the tests you do, photographs of the room and the entrance, and replies to every review.
A call and WhatsApp reply script
What to say about timing, preparation and report delivery, with a record of every caller and their test so a callback is possible.
Referring doctor and surgeon list
A record of each clinic, surgeon and anaesthetist who has sent patients, with date and reason, and a short update note for each.
A one-page introduction for clinics and hospitals
A short sheet with your tests, hours, reporting arrangement as you confirm it, home visit area and contact, written for a busy doctor to read in a minute.
Corporate and gym quote pack
A per-head quote template, a camp plan and a visiting technician arrangement for employers and fitness centres.
An enquiry and referral tally
Calls answered, walk-ins, home visits and referral slips, each logged against the test and the clinic or channel named.
How the result is measured
- Walk-in tracings against calls asking if walk-ins are possible
- Calls answered against missed at the counter
- Pre-operative ECGs by referring surgeon or hospital desk
- Home ECG visits booked and completed
- Referring doctors who sent a patient against doctors on the register
- Corporate batch quotes sent and won
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for ECG centres
Each has its own page: what it involves for ECG centres, what you get, and what it is measured on.
- Lead generationCount a lead when someone asks for a tracing, not when someone clicks.
- SEOWrite a page for each test so the search matches what the patient needs.
- Local SEOBe the open ECG counter that appears on the map when someone needs one nearby.
- Social media marketingPost what a patient needs to know before the visit, and leave the heart scares out.
- Content marketingAnswer the question a patient asks the counter, and publish it once for everyone.
- Buyer personasName who chooses the centre: the patient, the doctor, the relative or the employer.
- CRMKeep one record per caller, clinic and company, so no tracing request is forgotten.
- Follow-up systemsDecide who rings back, and write it where the next person will see it.
- WhatsApp marketingMake WhatsApp the clear answer to timing, rate and where to come.
- Digital marketingChoose the few online channels that bring a tracing, and drop the rest.
- WebsitePut hours, rate, walk-in note and phone number on the first screen of a phone.
Worth a page and a campaign of their own
Resting 12-lead ECG · Pre-operative and pre-anaesthesia ECG · Treadmill stress test · Holter monitoring · Ambulatory blood pressure monitoring · Home ECG visits · Pre-employment and corporate medicals · Senior citizen health check packages · Sports and fitness screening
Priority campaigns
Campaigns for what ECG centres most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Pre-operative ECG outreach
A short introduction to surgeons, anaesthetists and hospital pre-admission desks with your timing, price and reporting arrangement.
Walk-in ECG search campaign
Google search ads for ECG near me and ECG test cost, with your hours and a walk-in note.
Corporate medical campaign
An email and LinkedIn note to HR and admin heads in nearby offices and factories with a per-head quote for pre-employment medicals.
Senior citizen check-up campaign
A printed card and WhatsApp forward for resident welfare associations and senior citizen groups, built around a package that includes an ECG.
Fitness centre campaign
A visiting technician offer for gyms, marathon groups and sports academies that want a pre-membership or pre-event ECG.
Beyond search
Where we reach buyers of ECG centres, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
General practitioners and physicians
Clinics within walking distance of the centre, listed by doctor, with a short introduction that carries the test list and the reporting arrangement.
Surgeons and anaesthetists
A note aimed at the pre-operative desk, showing the format of your report and how a patient books.
Hospitals and nursing homes without their own ECG
Small hospitals and nursing homes that send patients out for tracings, with a proposal for visits and a sample report.
Employers and HR managers
A medicals proposal drafted for the HR or admin head, with the per-head rate and a note on how reports are handed to each employee.
Gyms, schools and sports clubs
A short pitch for gym owners, school principals and academy coaches who want a screening partner before enrolment or a sports event.
Who it is for
This is written for these ECG centres.
- Stand-alone ECG and treadmill test centres
- ECG counters inside a polyclinic or a pathology lab
- Home ECG services with a visiting technician
- Cardiac diagnostic centres with Holter and ambulatory blood pressure monitoring
- ECG units in a nursing home or a small hospital
- Pre-employment and corporate medical providers
- ECG services for gyms, sports clubs and schools
- Tele-ECG providers reporting through a visiting cardiologist
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for ECG centres
- 1
Write down where tracings come from
We note your tests and hours, which clinics already send tracings, and how calls and home visits get written down.
- 2
Fix the first answer
Timing and rate questions get a scripted reply, and each caller goes into a record so someone can ring back.
- 3
Put the walk-in note on each test page
Test pages with a clear walk-in note, a tidy Google profile and a one-sheet introduction for doctors.
- 4
Reach referrers and employers
Clinics, surgeons and companies receive introductions, while search ads cover patients who need a tracing today.
- 5
Keep the referrers close
The register of who sends patients gets a thank-you note per name, and visiting patients are handed a review request.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions ECG centres ask before they call.
Not here? More answers, or ask on WhatsApp.
Should an ECG centre advertise at all?
Can we promote heart tests as protection against disease?
Can you help us get surgeons to send pre-operative patients?
Do you handle our patient data?
Can we publish our ECG rate on the page?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.