ECG centres · Digital marketing
Choose the few online channels that bring a tracing, and drop the rest.
Digital marketing for an ECG centre is the combination of search, maps, WhatsApp and a website that brings patients, referrers and employers to the counter. GullySales picks the channels that match how your tracings arrive.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For ECG centres
Where it usually goes wrong, and what we would do.
“The test is cheap, so spend must be small”
A tracing carries a modest fee, and an ad budget that ignores this eats the margin. Spend belongs where the searcher is ready to walk in.
“Channels differ by buyer”
Search and maps reach the patient in a hurry. LinkedIn and email reach HR managers. A printed note reaches the clinic. One plan for all of them wastes effort.
“Tracking decides what to keep”
Without a source on each enquiry, a campaign looks busy and proves nothing. Calls, walk-ins and home requests need a source.
“Advertising rules apply online too”
Health advertising rules cover posts and ads. They differ by profession and state.
What we do
What we deliver for ECG centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Channel plan
A short plan naming the channels for patients, doctors and employers, and the reason for each.
Result: A one-page plan with channels ranked by fit.
Search ad set-up
Ads for ECG near me and test cost with a landing page and a call button.
Result: Ads and a landing page ready for your approval.
Maps and profile work
A complete profile and review routine that supports the ads.
Result: A profile and a review card.
Tracking set-up
Call tracking, a source field and a simple sheet.
Result: Every enquiry carries a source.
Review of spend
A comparison of what was spent against tracings recorded.
Result: A note on what to keep, change or stop.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these ECG centres.
- Stand-alone ECG and treadmill test centres
- ECG counters inside a polyclinic or a pathology lab
- Home ECG services with a visiting technician
- Cardiac diagnostic centres with Holter and ambulatory blood pressure monitoring
- ECG units in a nursing home or a small hospital
- Pre-employment and corporate medical providers
- ECG services for gyms, sports clubs and schools
- Tele-ECG providers reporting through a visiting cardiologist
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What budget do we need?
Is a website enough?
Can digital marketing replace referrals?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ECG centres
Everything else we would do for you.
Closest to this: strategy and research
Also for ECG centres
Or start from the overview: sales and marketing for ECG centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.