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Genetic testing laboratories · Content marketing

Write what a counsellor would say across the desk, then publish it.

Content marketing for a genetic testing laboratory is the library of explanations that doctors forward and families read before a consultation. GullySales plans the pieces, drafts them from your team's own answers and routes each through clinical review.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A laboratory technologist organises specimen tubes beside a microscope

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for genetic testing laboratories

Sales and marketing for genetic testing laboratories, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For genetic testing laboratories

Where it usually goes wrong, and what we would do.

  • “The best material is already spoken daily”

    Your counsellors explain what a carrier result means, what a variant of uncertain meaning is, and why a normal report is not a guarantee. That talk never reaches paper. The library is that talk, written down and checked.

  • “A doctor forwards what they would sign”

    An obstetrician sends a couple a link only if the page would survive a challenge. Pages with vague promises stay unshared. Pages that state the limits, the sample and who explains the report get forwarded to the next patient.

  • “Awareness content has a boundary”

    Writing on family history of cancer helps a reader decide to see a doctor. Writing that tells a reader they probably carry something crosses into diagnosis. Each piece should end by sending the reader to a doctor or counsellor, never by selling a panel.

What we do

What we deliver for genetic testing laboratories.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A topic plan from real questions

    A list of subjects collected from counsellor calls and doctor queries, ordered by who asks.

    Result: Each planned piece names the question it answers.

  2. Explainers on test families

    Plain pieces on carrier screening, hereditary cancer panels, exome testing and pharmacogenomics, each stating what the test cannot show.

    Result: Every explainer has a section on limits.

  3. A doctor-facing note series

    Short notes for specialists on sample types, report layout and how to read a result with a family.

    Result: Each note can be forwarded as a single page.

  4. A review and revision record

    Who reviewed each piece, when, and when it is next due for review.

    Result: You can open the record and see a reviewer against every page.

  5. A glossary in everyday language

    A page defining the words families meet, such as carrier, variant and panel, without jargon.

    Result: Other pages link to the glossary instead of re-explaining.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Who it is for

This is written for these genetic testing laboratories.

  • Carrier screening and prenatal genetics labs
  • Hereditary cancer and oncology genomics labs
  • Paediatric and rare disease genetics labs
  • Newborn screening and metabolic testing labs
  • Pharmacogenomics testing labs
  • Cytogenetics and karyotyping labs
  • Labs serving IVF and fertility centres
  • Lifestyle and ancestry genetic test providers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the content marketing work runs

  1. 1

    Confirm the plan

    Topics and formats for the coming month are confirmed against the content strategy.

  2. 2

    Produce and review

    Content is written or filmed, then reviewed by someone who knows your trade before it goes out.

  3. 3

    Publish and distribute

    Finished content is published to the site and pushed through the channels your buyers actually use.

  4. 4

    Track enquiries

    Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.

  5. 5

    Report and adjust

    We report results and adjust the next topics based on what actually worked.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who writes the clinical parts?
We draft from material your team supplies, and your lab director or a clinician you name reviews every clinical statement before publication. We do not supply clinical judgement.
Should we publish sample reports?
Only a blank or clearly invented layout, never a real person's report. A mock report helps a doctor see how results are laid out, and it keeps any real family's data out of marketing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for genetic testing laboratories

Everything else we would do for you.

Closest to this: content and social

Also for genetic testing laboratories

Or start from the overview: sales and marketing for genetic testing laboratories.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need