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Genetic testing laboratories · Lead generation

Find the doctors and families who need a test your lab actually runs.

Lead generation for a genetic testing laboratory means finding the obstetricians, oncologists, paediatricians and counsellors who order tests, plus the families who search before they see a doctor. GullySales works on the test pages, the doctor introductions and an enquiry record that notes where each contact came from.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A laboratory technologist organises specimen tubes beside a microscope

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for genetic testing laboratories

Sales and marketing for genetic testing laboratories, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For genetic testing laboratories

Where it usually goes wrong, and what we would do.

  • “The orderer is a specialist, not a crowd”

    A genetic lab does not need a thousand clicks. It needs the obstetrician in your city who has never sent a carrier screen to you. A lead here is a named doctor with a speciality, a hospital and a reason to order, so the list matters more than the reach.

  • “A family enquiry is half a question and half a worry”

    A relative is diagnosed, and someone searches the condition at night. The enquiry that follows is vague and anxious. It should reach a counsellor or a doctor's desk, not a sales script, and the record should hold the source and the callback request only.

  • “A lead goes cold at the sample step”

    The family wants a test, then learns that blood must be drawn somewhere, a kit must travel and a form must be signed. Each unexplained step is a place where the enquiry stops, so the lead plan has to map those steps as carefully as the first contact.

What we do

What we deliver for genetic testing laboratories.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A named list of ordering doctors

    Obstetricians, oncologists and paediatricians in your service area, grouped by speciality and hospital, with a note of which already order from you.

    Result: You can see which doctors in a city have never been approached.

  2. Test pages matched to searches

    One page for each family of tests, written for the person who searches the condition and for the doctor who confirms the order. Clinical lines are marked for your lab director.

    Result: Each page shows who reviewed its clinical wording.

  3. An enquiry record with a source field

    Each enquiry carries its source, a callback preference and the stage it reached. No field holds a result.

    Result: You can count enquiries by doctor, page and partner.

  4. A sample-step explainer

    A short page and a card explaining who draws the blood, how the kit travels and what forms are needed.

    Result: The enquiries that stopped at the sample step can be counted and read.

  5. A counsellor handover rule

    A written rule for which enquiries go to a counsellor and which go to the doctor who referred.

    Result: Every enquiry has a named person who answers it.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these genetic testing laboratories.

  • Carrier screening and prenatal genetics labs
  • Hereditary cancer and oncology genomics labs
  • Paediatric and rare disease genetics labs
  • Newborn screening and metabolic testing labs
  • Pharmacogenomics testing labs
  • Cytogenetics and karyotyping labs
  • Labs serving IVF and fertility centres
  • Lifestyle and ancestry genetic test providers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can a lab advertise to families directly?
In careful educational terms, yes. Advertising and consent rules differ by profession and state, so check with your own council or adviser before any ad runs. We write what a test is for and where to get advice, and we make no claims about outcomes.
Which leads matter more, doctors or families?
For a panel or a carrier screen the doctor places the order, so doctor introductions carry the weight. Family searches still matter because they send people to a doctor who may then name your lab. Your own order records show which source is working for you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for genetic testing laboratories

Everything else we would do for you.

Closest to this: leads and follow-up

Also for genetic testing laboratories

Or start from the overview: sales and marketing for genetic testing laboratories.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need