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Genetic testing laboratories · Digital marketing

Choose the few channels a doctor or a worried family really uses.

Digital marketing for a genetic testing laboratory brings search, the website, email, chat and outreach into one plan around the ordering doctor and the family. GullySales picks the channels that fit your test families and sets out how each is measured.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A laboratory technologist organises specimen tubes beside a microscope

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for genetic testing laboratories

Sales and marketing for genetic testing laboratories, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For genetic testing laboratories

Where it usually goes wrong, and what we would do.

  • “The channel follows the buyer”

    A hereditary cancer panel is ordered by an oncologist who reads journals and attends conferences. A carrier screen reaches couples through search and an obstetrician's advice. Spend that ignores this split buys attention from people who cannot order.

  • “Paid search needs care with sensitive topics”

    Ads on inherited disease reach people in a vulnerable moment, and platforms apply their own health advertising rules. Keep wording educational, avoid fear, and check the platform's current rules and your adviser before any ad runs.

  • “Everything should land on a page that explains”

    An ad, an email and a doctor's visiting card all end at a page. If that page lists panel names and a price, the visitor leaves. It should say who the test is for, what it can and cannot show, how the sample is taken and who explains the report.

What we do

What we deliver for genetic testing laboratories.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by test family

    A table of which channels suit which tests and which audience, with the reason for each.

    Result: Each channel on the plan has a stated audience.

  2. Educational ad copy

    Search ad text that describes a test neutrally and sends the reader to a page, with no outcome claims.

    Result: Every ad line has a reviewed landing page.

  3. Landing pages for campaigns

    Pages built for a campaign, each with a callback option and a counsellor route.

    Result: Each campaign page has a measured enquiry path.

  4. An email set for doctors

    A set of short emails to specialists, with the ordering sheet and a contact.

    Result: The send list shows each doctor's speciality and status.

  5. A source-to-order view

    A report linking channel, enquiry and order, using the record you already keep.

    Result: You can see which channels led to orders.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these genetic testing laboratories.

  • Carrier screening and prenatal genetics labs
  • Hereditary cancer and oncology genomics labs
  • Paediatric and rare disease genetics labs
  • Newborn screening and metabolic testing labs
  • Pharmacogenomics testing labs
  • Cytogenetics and karyotyping labs
  • Labs serving IVF and fertility centres
  • Lifestyle and ancestry genetic test providers

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small lab spend first?
On the test pages and the doctor introductions, because they serve both the family search and the specialist who places the order. Paid campaigns come after the pages can carry them.
Can you run ads for prenatal tests?
Prenatal testing is tightly regulated and sensitive, and rules differ by state. Check with your own adviser before any public wording, and keep such tests out of ads unless they approve it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for genetic testing laboratories

Everything else we would do for you.

Closest to this: strategy and research

Also for genetic testing laboratories

Or start from the overview: sales and marketing for genetic testing laboratories.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need