Multispeciality hospitals · Healthcare
Give every department its own patients, not a share of one brand campaign.
The hospital has twelve departments and one marketing budget. The orthopaedic wing runs at the edge of its theatre list, while cardiology has two empty beds on every round. The managing director asks the marketing person to promote the hospital, and a banner goes up on the main road with the building, the logo and the word multispeciality.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A multispeciality hospital treats many conditions under one roof, such as cardiology, orthopaedics, maternity and general surgery, with shared beds, theatres and an emergency desk. Its marketing has to fill each department separately. GullySales prepares department pages, logs every call by department and source, and tracks the enquiries that stall before admission.
No patient searches for a multispeciality. One patient looks for a gall bladder surgeon near Jayanagar, a daughter looks for a cardiologist on the father's insurance panel, and a company HR head asks which hospital can run a health camp for four hundred staff. Each lands on the same home page, finds a list of departments over one stock photograph, and calls the general number, where the receptionist does not know which doctor sits on which day.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How multispeciality hospitals are chosen.
For a planned admission, the family starts with the problem and the doctor. They search the condition, read what the surgeon does and where, then check three things: whether the hospital is on the insurer's cashless list, whether an estimate can be had before the day, and whether the corridors suit an older parent. A relative who works in health, or the family physician of many years, gets the last word.
For emergencies, the choice is made in minutes and by distance. The family goes where an ambulance can reach and where the casualty desk is known to be staffed at night. After one bad experience, a long wait for a bed or a bill that shocked the family, that choice does not come back.
Corporate and insurance tie-ups add a second buyer. An HR head or a TPA coordinator decides who is empanelled, looking at how fast approvals move, the range of departments and the health check packages on offer. A named person calling builds that relationship. An advertisement does not.
The problem
What usually goes wrong for multispeciality hospitals.
What owners tell us on the first call, in their words.
“We promote the hospital but the empty beds are in one department”
Campaigns are written for the building. Nobody asks which department has spare capacity this quarter, so the money goes where it is already busy.
“Our front desk does not know which consultant sits when”
A caller asking for a neurologist on Thursday is told to ring back. The consulting roster lives on a sheet in the OPD and not in the phone system.
“Visiting consultants bring their own patients and take them away”
A senior surgeon who visits two days a week has a following of their own. When the surgeon moves to another hospital the patients follow, because the hospital never built a page or a relationship of its own.
“Doctors each run a different Instagram page”
Three consultants post their own reels with different phone numbers. The hospital cannot see how many enquiries these produce or which of them got a bed.
“TPA approvals and estimates slow the family down”
A family that asks about cashless cover on WhatsApp gets no answer for a day, and by then has called another hospital with a pre-authorisation desk that replies.
“We cannot tell a good review from a billing complaint”
Reviews mix praise for a doctor with anger about the discharge wait. Nobody sorts them by department, so the discharge problem is never fixed.
What we do
What we do for multispeciality hospitals.
Everything included for multispeciality hospitals.
A page for each department and each major procedure
One page per department, with its consultants, consulting days, the procedures it performs and the insurers it accepts, plus pages for the large procedures that families search by name, such as knee replacement or angioplasty.
An enquiry record kept by department
Every call, WhatsApp message and form logged against the department and the source, with the outcome recorded as booked, admitted or lost.
A roster and script for the call desk
The consulting roster kept in one place and shared with the call desk, with a short script for the questions callers ask most: which doctor, which day, which insurer, what is the estimate.
Consultant profile pages the hospital owns
A profile for each consultant on the hospital website, with qualifications as registered, areas of interest and the questions patients commonly ask, written with the doctor's approval.
A pack for employers and TPAs
Departments, health check packages, the cashless process and a named contact, on a document that HR heads and insurance coordinators can pass along.
Reviews tagged by department
A request to discharged patients for a review, a reply to each, and complaints tagged by department so management sees the repeat problems.
How the result is measured
- Enquiries by department and by source
- Reply time to calls and WhatsApp messages
- OPD consultations booked against enquiries
- Admissions against OPD visits, by department
- Referrals by physician and employer
- New reviews, the share answered and the share naming billing or discharge
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for multispeciality hospitals
Each has its own page: what it involves for multispeciality hospitals, what you get, and what it is measured on.
- Lead generationFill the departments that have empty beds, not the hospital in general.
- SEOBe the page a patient finds when they search the condition, not the building.
- Local SEOShow up on the map when a family searches for a hospital close to home.
- Social media marketingUse social media to explain departments, not to advertise the hospital.
- Content marketingPublish what a worried family needs to read before choosing a hospital.
- Buyer personasKnow who is actually choosing the hospital before writing a word for them.
- CRMRecord every enquiry by department so none stalls before admission.
- Follow-up systemsCall back the family that asked for an estimate and went quiet.
- WhatsApp marketingAnswer the family on the app they already use to ask a hospital questions.
- Digital marketingJoin search, site, listings and calls into one plan that follows bed capacity.
- Website designBuild a site where a family can find the doctor, the department and the number.
Worth a page and a campaign of their own
Cardiology and cardiac surgery · Orthopaedics and joint replacement · Obstetrics, gynaecology and neonatal care · General, laparoscopic and gastro surgery · Nephrology and dialysis · Neurology and neurosurgery · Oncology day care and chemotherapy · Emergency and critical care · Corporate health checks and employer tie-ups
Priority campaigns
Campaigns for what multispeciality hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Spare-capacity department drive
When a department has unfilled OPD slots or beds, search ads and a landing page for its main conditions, run only for that department and paused when it fills. Your own adviser checks the advertising content against the rules for hospitals in your state.
Corporate health checks
Outreach to HR heads of companies in nearby IT parks and industrial areas, built on a health check package and a booking process for staff, with a named coordinator to take the calls.
Family physician and GP round
A visit plan and a one-page note for physicians in the catchment area, listing which specialists are available on which days and how to send a patient for admission.
Women's health and senior care series
WhatsApp and Instagram content on screening and routine check-ups, in plain Kannada and English and reviewed by your doctors before it goes out.
Beyond search
Where we reach buyers of multispeciality hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Family physicians and nursing homes in the catchment
The GPs and small nursing homes that already send you cases, and those within a few kilometres that could, each told which departments and consulting days matter to them.
HR heads and welfare teams in nearby IT parks and factories
A health check package priced by your hospital, an on-site camp offer and one named contact, taken to whoever signs the staff welfare budget.
TPAs and insurer panels
Empanelment papers, rate sheets and renewal dates for each insurer in one place, with the person responsible named.
Apartment associations and resident welfare groups
A note and a health talk offer for associations in the surrounding localities, with a doctor from the hospital as speaker.
Patients from surrounding taluks
Pages and a WhatsApp reply script for patients travelling from nearby towns, covering directions, visiting hours and where relatives can stay.
Who it is for
This is written for these multispeciality hospitals.
- Independent hospitals of 100 to 300 beds with all main departments
- Hospitals run by a doctors' group or a single founder-surgeon
- Trust and charitable multispeciality hospitals with paying wards
- Corporate hospital chains with several branches in one state
- Second-tier city hospitals that draw patients from surrounding taluks
- Hospitals attached to a medical college with a private wing
- Hospitals built around a cluster of visiting consultants
- Newly opened hospitals still filling departments one by one
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for multispeciality hospitals
- 1
Ask the people who answer the phone
We talk to whoever runs the hospital, then to the call desk and the TPA desk, about how enquiries are handled today.
- 2
Record the starting position
Enquiries by department and source, reply time, bookings and admissions, written down before anything changes.
- 3
Fix the front end first
A single roster, a reply script and an enquiry record that the call desk actually uses, before more enquiries are sent its way.
- 4
Build the pages and the outreach
Department and consultant pages, a listing for each branch, and the referral and employer outreach.
- 5
Compare department by department
Results set against the starting position, with the next effort going to the department that needs it.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions multispeciality hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you market all our departments at once?
Will you advertise our consultants by name?
How do you handle visiting consultants who may leave?
Do you work with TPA and corporate tie-ups?
What should we have ready before we talk?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.