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Orthopaedic hospitals · CRM

Keep one record of every enquiry from first call to the post-operative visit.

A CRM for an orthopaedic hospital is the single record of each enquiry, advised surgery, estimate, admission and review, held where the whole front office can see it. GullySales sets up the stages, fields and ownership so each patient advised surgery has a named person responsible.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Orthopaedic hospitals and clinics: show a real physical business scene illustrating Fracture clinic and casualty record. Register trauma cases with the injury, X-ray orders, the plaster or splint applied and the decision to treat or admit, all on the patient’s record.

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for orthopaedic hospitals

Sales and marketing for orthopaedic hospitals, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic hospitals

Where it usually goes wrong, and what we would do.

  • “Enquiries live in three notebooks”

    The call desk keeps one list, the counsellor another and the surgeon's assistant a third. A patient who called, was seen and went home to think appears in all three under different spellings, and no list shows the whole story.

  • “The hospital system holds bills, not hesitations”

    The hospital information system records the admission and the invoice. It does not hold the patient who was advised a hip replacement and has not returned. That record has to be built separately and kept alongside.

  • “Stages need names the team agrees on”

    Enquired, consulted, advised, estimate given, approval raised, admitted, discharged and reviewed mean nothing if each coordinator reads them differently. The stage list is written once and used the same way by everyone.

  • “Health data needs restricted access”

    A patient's diagnosis in a shared sheet is open to anyone with the link. Roles decide who sees what, and the data protection obligations for health records are confirmed with your own adviser.

What we do

What we deliver for orthopaedic hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Stage design

    The stages from first enquiry to post-operative review, with a plain definition of each.

    Result: One stage list the front office uses in the same way.

  2. Field list

    The details recorded for each patient: procedure, source, surgeon, reason for hesitation, estimate date, insurer.

    Result: Every patient record carries the same fields.

  3. Ownership and reminder rules

    A named owner for every open record and a reminder rule for each stage.

    Result: No open record without a name against it.

  4. Referral source field

    A required field that records whether the patient came from search, a physiotherapist, a scan centre, an employer or the highway.

    Result: Sources can be counted by procedure.

  5. Access roles

    Who may view, edit or export, written down and set in the tool you choose.

    Result: A short roles sheet the administrator signs.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these orthopaedic hospitals.

  • Joint replacement and arthroscopy hospitals
  • Spine surgery centres with inpatient beds
  • Trauma and fracture hospitals on highways and ring roads
  • Sports medicine hospitals with rehabilitation
  • Orthopaedic hospitals run by a group of surgeons
  • Orthopaedic and neuro hospitals with a combined spine unit
  • Orthopaedic nursing homes expanding to larger hospitals
  • Orthopaedic wings of multi-branch hospital groups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM should an orthopaedic hospital buy?
Start from the stages and fields, then choose a tool in ordinary use in India that supports them and fits your budget. A well-kept sheet with clear rules beats an expensive tool the team does not open.
Can the CRM connect to our hospital system?
Sometimes, depending on the system and the vendor. Ask your hospital system vendor what it offers. Until a link exists, GullySales sets a simple rule for moving admission and discharge dates into the CRM by hand.
Who should be able to see patient records in it?
Only people whose work needs them. The front office sees stage and contact details, the surgeon's assistant sees the procedure, and exports are limited to the administrator. Your adviser confirms the data protection duties.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for orthopaedic hospitals

Everything else we would do for you.

Closest to this: leads and follow-up

Also for orthopaedic hospitals

Or start from the overview: sales and marketing for orthopaedic hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need