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Orthopaedic hospitals · WhatsApp marketing

Answer the X-ray photo, the estimate question and the appointment on WhatsApp.

WhatsApp marketing for an orthopaedic hospital means using a business number to receive enquiries, send appointment and rehabilitation reminders and share estimates with patients who agreed to hear from you. GullySales sets up the account, the reply scripts and the permission record.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Orthopaedic hospitals and clinics: show a real physical business scene illustrating Fracture clinic and casualty record. Register trauma cases with the injury, X-ray orders, the plaster or splint applied and the decision to treat or admit, all on the patient’s record.

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic hospitals

Where it usually goes wrong, and what we would do.

  • “Patients send the X-ray and ask what is wrong”

    A photo of a film arrives with the question, do I need an operation. Replying with an opinion is unsafe and silence loses the patient. A standing reply thanks them, says the surgeon must see them, and offers a booking.

  • “One phone holds every chat”

    When the chats sit on the coordinator's personal phone, a resignation or a lost handset takes the patient list with it. A business account on a hospital number, with named users, keeps the conversations with the hospital.

  • “Broadcasts to people who never asked”

    Sending a message about knee replacement to a purchased list reaches people who did not agree to it, and they report it. Messages go to patients who opted in, with an easy way to stop.

  • “Families live in groups”

    An older patient's relatives share the hospital contact in family groups. A clear profile, opening hours and a trauma number on the business account make the forwarded contact useful.

What we do

What we deliver for orthopaedic hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business account set-up

    Profile, hours, address, a greeting and quick replies on a WhatsApp Business account in the hospital's name.

    Result: The hospital's number carries the hospital's name and details.

  2. Reply scripts

    Standing replies for scan photos, price questions, appointment requests and trauma calls.

    Result: The same words go out whoever is on the desk.

  3. Opt-in record

    A record of who agreed to receive reminders, when and for what purpose.

    Result: Every recipient of a reminder is on the list.

  4. Reminder messages

    Appointment, pre-operative and rehabilitation reminders, written plainly and sent only to people on the opt-in list.

    Result: Reminders go out in a set wording the team has approved.

  5. Handover rules

    Who answers, who takes over when the desk closes, and where trauma calls go at night.

    Result: Every chat has a named owner at every hour.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these orthopaedic hospitals.

  • Joint replacement and arthroscopy hospitals
  • Spine surgery centres with inpatient beds
  • Trauma and fracture hospitals on highways and ring roads
  • Sports medicine hospitals with rehabilitation
  • Orthopaedic hospitals run by a group of surgeons
  • Orthopaedic and neuro hospitals with a combined spine unit
  • Orthopaedic nursing homes expanding to larger hospitals
  • Orthopaedic wings of multi-branch hospital groups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send offers on WhatsApp to old patients?
Only to patients who agreed to messages, and only with wording your own adviser has cleared for medical advertising. Check the platform's current rules on business messaging before sending anything in bulk.
Should the surgeon use WhatsApp with patients?
That is the surgeon's own decision. The hospital number handles booking and reminders, and clinical questions go to a consultation, so the record stays with the hospital and the surgeon is not working from a personal phone.
Can we collect X-ray images on WhatsApp?
Receiving them is fine if the patient sent them, but they are health data. Store them under the access rules your adviser confirms, and do not forward them to anyone without the patient's agreement.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.