Orthopaedic hospitals · WhatsApp marketing
Answer the X-ray photo, the estimate question and the appointment on WhatsApp.
WhatsApp marketing for an orthopaedic hospital means using a business number to receive enquiries, send appointment and rehabilitation reminders and share estimates with patients who agreed to hear from you. GullySales sets up the account, the reply scripts and the permission record.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
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Sales and marketing for orthopaedic hospitals, the overview.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthopaedic hospitals
Where it usually goes wrong, and what we would do.
“Patients send the X-ray and ask what is wrong”
A photo of a film arrives with the question, do I need an operation. Replying with an opinion is unsafe and silence loses the patient. A standing reply thanks them, says the surgeon must see them, and offers a booking.
“One phone holds every chat”
When the chats sit on the coordinator's personal phone, a resignation or a lost handset takes the patient list with it. A business account on a hospital number, with named users, keeps the conversations with the hospital.
“Broadcasts to people who never asked”
Sending a message about knee replacement to a purchased list reaches people who did not agree to it, and they report it. Messages go to patients who opted in, with an easy way to stop.
“Families live in groups”
An older patient's relatives share the hospital contact in family groups. A clear profile, opening hours and a trauma number on the business account make the forwarded contact useful.
What we do
What we deliver for orthopaedic hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Business account set-up
Profile, hours, address, a greeting and quick replies on a WhatsApp Business account in the hospital's name.
Result: The hospital's number carries the hospital's name and details.
Reply scripts
Standing replies for scan photos, price questions, appointment requests and trauma calls.
Result: The same words go out whoever is on the desk.
Opt-in record
A record of who agreed to receive reminders, when and for what purpose.
Result: Every recipient of a reminder is on the list.
Reminder messages
Appointment, pre-operative and rehabilitation reminders, written plainly and sent only to people on the opt-in list.
Result: Reminders go out in a set wording the team has approved.
Handover rules
Who answers, who takes over when the desk closes, and where trauma calls go at night.
Result: Every chat has a named owner at every hour.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these orthopaedic hospitals.
- Joint replacement and arthroscopy hospitals
- Spine surgery centres with inpatient beds
- Trauma and fracture hospitals on highways and ring roads
- Sports medicine hospitals with rehabilitation
- Orthopaedic hospitals run by a group of surgeons
- Orthopaedic and neuro hospitals with a combined spine unit
- Orthopaedic nursing homes expanding to larger hospitals
- Orthopaedic wings of multi-branch hospital groups
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we send offers on WhatsApp to old patients?
Should the surgeon use WhatsApp with patients?
Can we collect X-ray images on WhatsApp?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for orthopaedic hospitals
Everything else we would do for you.
Or start from the overview: sales and marketing for orthopaedic hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.