Skip to content
GullySales
Tell us what you need

Orthopaedic hospitals · Follow up systems

Call back the patient who was advised surgery and went home to think.

A follow-up system for an orthopaedic hospital is the routine of calls and messages that reaches a patient after the consultation, the estimate, the scan or the discharge. GullySales writes the routine, the scripts and the record so each call has an owner and a reason.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Orthopaedic hospitals and clinics: show a real physical business scene illustrating Fracture clinic and casualty record. Register trauma cases with the injury, X-ray orders, the plaster or splint applied and the decision to treat or admit, all on the patient’s record.

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for orthopaedic hospitals

Sales and marketing for orthopaedic hospitals, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic hospitals

Where it usually goes wrong, and what we would do.

  • “Hesitation has a reason, and the reason is not written”

    The patient advised a knee replacement says they will think. The reason may be cost, fear of the operation, a second opinion, a son abroad or a wedding in the family. Without the reason noted, the callback is generic and gets a generic reply.

  • “The estimate is handed over and then forgotten”

    A printed estimate goes home in a folder. Nobody asks whether it was understood, whether the insurer has seen it, or whether the family compared it with another hospital. That call is the follow-up that matters.

  • “Rehabilitation visits lapse after discharge”

    The patient leaves with a list of exercises and a review date. When the first physiotherapy visit is missed, the recovery slips and the surgeon's work is judged by a poor result. A reminder with a kind voice protects both.

  • “Persistence turns into pressure”

    A patient called every few days about surgery feels chased. The routine sets a limit on attempts, asks permission for the next call, and stops when the patient says no.

What we do

What we deliver for orthopaedic hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Advised-surgery follow-up routine

    A written sequence of calls and messages after the surgeon advises an operation, with the reason for hesitation noted at each step.

    Result: A routine sheet the coordinator follows for every advised patient.

  2. Estimate follow-up script

    Questions to ask after an estimate is given: was it clear, has the insurer been informed, what is still undecided.

    Result: A script that gets the open question into the record.

  3. Post-discharge reminders

    Reminders for the first physiotherapy visit and the review with the surgeon, sent only to patients who agreed to them.

    Result: Each discharged patient has a booked review and a reminder.

  4. Stop rules

    A limit on attempts and a clear stop when the patient declines, recorded with the date.

    Result: No patient is called after saying no.

  5. Daily list for the coordinator

    A list of patients due a call today, with the last note beside each name.

    Result: The coordinator opens one list and starts calling.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Who it is for

This is written for these orthopaedic hospitals.

  • Joint replacement and arthroscopy hospitals
  • Spine surgery centres with inpatient beds
  • Trauma and fracture hospitals on highways and ring roads
  • Sports medicine hospitals with rehabilitation
  • Orthopaedic hospitals run by a group of surgeons
  • Orthopaedic and neuro hospitals with a combined spine unit
  • Orthopaedic nursing homes expanding to larger hospitals
  • Orthopaedic wings of multi-branch hospital groups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the follow up systems work runs

  1. 1

    Measure today's reply time

    From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Set up templates, tasks and ownership

    Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.

  4. 4

    Track and adjust every month

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How many times should we call a patient advised surgery?
Set the limit with the surgeon and the administrator, and write it down. The right number depends on the procedure and the patient's wishes, and every call stops the moment the patient asks you not to continue.
Should the surgeon make the follow-up calls?
The coordinator makes the calls and brings clinical questions to the surgeon. A surgeon's time stays for consultations and theatre, and the coordinator's notes tell the surgeon which patients want a word.
Is it right to follow up a patient who chose another hospital?
Once the patient says they have decided elsewhere, record it with the reason and stop. A short, polite note leaving the door open is acceptable, and anything beyond that falls outside respectful follow-up.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for orthopaedic hospitals

Everything else we would do for you.

Closest to this: leads and follow-up

Also for orthopaedic hospitals

Or start from the overview: sales and marketing for orthopaedic hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need