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Orthopaedic hospitals · Lead generation

Bring in joint, spine and trauma enquiries that match the surgeons you have.

Lead generation for an orthopaedic hospital means getting the right enquiry to the right surgeon: a knee or hip replacement, a disc problem, a fracture, a sports injury. GullySales works on procedure-wise sources, a clean record of each enquiry and the route from first call to consultation.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Orthopaedic hospitals and clinics: show a real physical business scene illustrating Fracture clinic and casualty record. Register trauma cases with the injury, X-ray orders, the plaster or splint applied and the decision to treat or admit, all on the patient’s record.

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for orthopaedic hospitals

Sales and marketing for orthopaedic hospitals, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic hospitals

Where it usually goes wrong, and what we would do.

  • “A joint enquiry and a trauma call are different leads”

    The family asking about a knee replacement compares estimates over weeks. The family in casualty decides in minutes. Treating both as one pool of calls gives the planned patient a rushed answer and the emergency a form. Each needs its own route and its own owner.

  • “Enquiries pile up for a procedure with no surgeon time”

    Advertising knee replacement while the joint surgeon's theatre days are full produces calls nobody can book. Lead generation starts from the gaps in the theatre list, then points effort at those procedures instead of everything at once.

  • “Outside practices send patients too”

    A physiotherapist whose client has worn cartilage, or a scan centre holding a report that shows a slipped disc, is a source that never appears as a search click. If nobody records who sent the patient, that source is neither thanked nor grown.

  • “A price question is a lead, not a nuisance”

    The caller asking what a hip replacement costs is a patient weighing hospitals. A flat refusal sends them to the next one. A written explanation of what changes the bill keeps them talking to your counsellor.

What we do

What we deliver for orthopaedic hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Enquiry sources by procedure

    A sheet that records each enquiry against knee, hip, spine, trauma, sports or another procedure, and against the source that brought it.

    Result: The owner can see which source feeds which procedure.

  2. Procedure landing pages with a booking route

    Pages for joint and spine problems that name the surgeon and offer a consultation or an estimate request.

    Result: Each page leads to one form and one named coordinator.

  3. Referral sheet for outside practices

    A one-page way for physiotherapists, general physicians and scan centres to send a patient, with a promise of a letter back to the sender.

    Result: Every outside referral is logged with the name of its sender.

  4. A focus list agreed with the lead surgeon

    Procedures to push and procedures to hold while theatre time is full, written down and reviewed with the administrator.

    Result: Enquiry effort follows the days when a theatre is free.

  5. Cost-question script

    A script and written explanation the counsellor uses when a caller asks what a replacement costs, drawn from what the surgeons and billing head agree.

    Result: Every cost question gets the same answer and is logged.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these orthopaedic hospitals.

  • Joint replacement and arthroscopy hospitals
  • Spine surgery centres with inpatient beds
  • Trauma and fracture hospitals on highways and ring roads
  • Sports medicine hospitals with rehabilitation
  • Orthopaedic hospitals run by a group of surgeons
  • Orthopaedic and neuro hospitals with a combined spine unit
  • Orthopaedic nursing homes expanding to larger hospitals
  • Orthopaedic wings of multi-branch hospital groups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise trauma care to get more emergency cases?
Trauma cases reach the hospital through ambulance drivers, police and bystanders, not search. Lead generation for trauma means a known number and a card for those who reach the accident first. Advertising rules differ by profession and state, so your own adviser checks the wording.
Which procedure should we start with?
Start with the procedure where a surgeon has spare theatre time and the hospital can answer a patient well. The lead surgeon and the administrator decide it in the first conversation, rather than choosing the operation that sounds popular.
Do you buy contact lists for us?
No. GullySales works on your own pages, map profile, referrals and follow-up. A bought list reaches people who never asked about surgery, and calling them may conflict with telecom and privacy rules that your adviser should confirm.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for orthopaedic hospitals

Everything else we would do for you.

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Also for orthopaedic hospitals

Or start from the overview: sales and marketing for orthopaedic hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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