Orthopaedic hospitals · Healthcare
Fill the theatre list with joint, spine and trauma cases you can plan for.
On a Saturday evening a lorry overturns on the highway outside town. Within forty minutes the driver and two passengers are in three different hospitals, and the next accident goes to whichever hospital’s number is saved in the ambulance driver's phone.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
An orthopaedic hospital is a bone, joint and spine hospital with inpatient beds, operation theatres, an implant store, a trauma casualty and in-house physiotherapy. Its theatre list and its cashless approvals decide its income. GullySales prepares the procedure pages, the referral and trauma routes, and the follow-up record for patients who were advised surgery.
On Monday morning the same hospital sees a different patient: a retired bank clerk, sixty-three, limps in with a swollen knee, asks the price of a replacement and holds a mediclaim policy that has never been used. An orthopaedic hospital runs on two kinds of patient, the emergency that arrives unplanned and the surgery that was thought about for a year. The first needs a number that is known and a theatre that is free. The second needs a page, an estimate, someone to explain the implant choice and a physiotherapist who will see the patient on the first morning after the operation.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How orthopaedic hospitals are chosen.
For a planned joint replacement or spine surgery, the patient and family spend weeks on it. They search the joint and the surgeon, ask a friend who has had the operation, compare two or three estimates and check the insurer. A second opinion is common, and the surgeon who explains the options calmly, including waiting a while before operating, is trusted over the one who recommends surgery on the first visit.
For trauma, the choice is almost made for the family: the nearest hospital with a bone surgeon and a theatre ready. Ambulance drivers, highway police and bystanders carry the name. Whether a hospital is on that list depends on whether anyone told them it takes accident cases at night.
Implants and rehabilitation weigh heavily. Families ask about implant brands and prices, and look for a hospital with its own physiotherapists, since the weeks after the operation matter as much as the day itself.
The problem
What usually goes wrong for orthopaedic hospitals.
What owners tell us on the first call, in their words.
“Our theatre list has gaps on weekdays and chaos on Saturdays”
Elective joint replacements are not booked evenly, and the planned cases that would fill Tuesday are still undecided in somebody's living room.
“Patients advised surgery go home to think and are gone”
The surgeon recommended a knee replacement, the family said they would call back, and nobody followed up.
“Highway ambulances do not know we take accidents at night”
Drivers carry the number of the hospital that gave them a card. We never visited, and the cases go to the next town.
“Our pages are about the hospital and not about a joint”
A search for hip replacement nearby brings up a list of departments, a photograph of the building and a phone number.
“Implant questions get a different answer from each person”
The surgeon, the counsellor and the billing desk give three different pictures of what a knee replacement costs with a standard or a premium implant.
“Physiotherapy is a cost centre, not a reason to choose us”
We have good physiotherapists and nobody outside knows. Patients go to a clinic near home for rehab and tell friends the surgery was done elsewhere.
What we do
What we do for orthopaedic hospitals.
Everything included for orthopaedic hospitals.
Procedure pages for each joint and spine problem
Knee replacement, hip replacement, slipped disc, fractures and sports injuries, written for a patient and family, with the surgeon's name, what happens on the day and what recovery involves in general terms.
One explanation of implants and the estimate
A single sheet and a script on the implant options, what the package includes and what changes the bill, agreed by the surgeons and the billing head before anyone uses it.
A list of patients advised surgery
Each patient advised surgery, the date, the reason for hesitation and the coordinator who owns the call.
Cards for the highway
For ambulance operators, highway police stations and roadside clinics: the trauma number and what the hospital takes at night, with a visit plan.
Rehabilitation as a reason to choose
A page and short video showing the physiotherapy team, the gym, and how rehabilitation starts after surgery, with consent from anyone shown.
Insurance and cashless desk
A list of insurers, the documents for pre-authorisation and a named person for each case, so approvals are chased by someone.
Theatre-list counts
Enquiries, advised surgeries and surgeries done, by procedure and source, set against figures recorded before work began.
How the result is measured
- Enquiries by procedure and by source
- Patients advised surgery against surgeries done
- Referrals by physiotherapist, doctor and scan centre
- Trauma cases received by source
- Cashless pre-authorisations raised and approved
- Reply time to X-ray and report enquiries
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for orthopaedic hospitals
Each has its own page: what it involves for orthopaedic hospitals, what you get, and what it is measured on.
- Lead generationBring in joint, spine and trauma enquiries that match the surgeons you have.
- SEOBe the page a family reads when they search for a knee, hip or spine operation.
- Local SEOAppear on the map when a family searches for a bone doctor nearby.
- Social media marketingPost what a family wants to know before they book a bone surgeon.
- Content marketingWrite the answers a patient needs before they decide on a joint or spine operation.
- Buyer personaKnow who in the family searches, who pays and who decides on the surgeon.
- CRMKeep one record of every enquiry from first call to the post-operative visit.
- Follow-up systemsCall back the patient who was advised surgery and went home to think.
- WhatsApp marketingAnswer the X-ray photo, the estimate question and the appointment on WhatsApp.
- Digital marketingJoin search, the map, referrals and follow-up into one plan for the theatre list.
- WebsiteBuild a site where a family finds the surgeon, the procedure and the number in a tap.
Worth a page and a campaign of their own
Total knee and hip replacement · Spine surgery and disc problems · Fracture and trauma care · Arthroscopy and sports injury · Shoulder and hand surgery · Paediatric orthopaedics · Physiotherapy and rehabilitation · Revision and complex joint surgery
Priority campaigns
Campaigns for what orthopaedic hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Planned knee and hip replacement
Search ads and a landing page for knee and hip replacement, with an estimate request and a consultation booking, run only when surgeon time is free. Ad wording follows the rules that apply to you, which your adviser checks.
Round of physiotherapists and GPs
Visits to physiotherapists, scan centres and general physicians who see people with long-standing joint and back pain, with a clear way to send a patient to the surgeon.
Highway trauma awareness
Cards and a short talk for ambulance drivers, truckers' associations and roadside dhabas, giving the trauma number and the services open at night.
Sports and weekend injuries
Outreach for clubs, gyms and school sports coaches about injuries, with a sports injury clinic day and a plain booking route.
Beyond search
Where we reach buyers of orthopaedic hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Physiotherapists and pain clinics
Practices whose patients may need surgery, given a referral sheet and a promise of a letter back.
Scan and X-ray centres
Centres whose reports show joint damage, with a card and a booking number.
Ambulance operators and highway services
Operators, police outposts and toll plazas near your hospital, who should hold a trauma card. No payment goes with the card.
Employers with physical workforces
Factories, warehouses and transport companies, which need to know where an injured worker is taken and who handles the insurance paperwork.
Sports clubs, gyms and academies
Coaches and trainers, given a note and a sports injury clinic offer.
Who it is for
This is written for these orthopaedic hospitals.
- Joint replacement and arthroscopy hospitals
- Spine surgery centres with inpatient beds
- Trauma and fracture hospitals on highways and ring roads
- Sports medicine hospitals with rehabilitation
- Orthopaedic hospitals run by a group of surgeons
- Orthopaedic and neuro hospitals with a combined spine unit
- Orthopaedic nursing homes expanding to larger hospitals
- Orthopaedic wings of multi-branch hospital groups
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthopaedic hospitals
- 1
Sit with the lead surgeon and the administrator
We ask how the theatre list is built, which procedures you want to grow and where cases leak away.
- 2
Write down the starting figures
Enquiries by procedure and source, advised surgeries, surgeries done and reply time, noted before work begins.
- 3
Fix the advised-surgery follow-up
One sheet on implants and estimates, and a record of every patient who was advised surgery.
- 4
Build the pages and the routes
Procedure pages, trauma routes, and the round to physiotherapists and doctors.
- 5
Compare surgeries done with surgeries advised
By procedure, against the starting figures.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions orthopaedic hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
How is an orthopaedic hospital different from an orthopaedic clinic for marketing?
Can you help us explain implant choices?
Can we publish before-and-after pictures or recovery stories?
Will advertising bring us trauma cases?
What should we have ready before we talk?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.