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Orthopaedic hospitals · Digital marketing

Join search, the map, referrals and follow-up into one plan for the theatre list.

Digital marketing for an orthopaedic hospital is the plan that connects the website, the map profile, paid search, messages and the front desk so each channel serves a procedure the hospital wants more of. GullySales builds the plan from theatre capacity and records results by procedure.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Orthopaedic hospitals and clinics: show a real physical business scene illustrating Fracture clinic and casualty record. Register trauma cases with the injury, X-ray orders, the plaster or splint applied and the decision to treat or admit, all on the patient’s record.

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for orthopaedic hospitals

Sales and marketing for orthopaedic hospitals, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For orthopaedic hospitals

Where it usually goes wrong, and what we would do.

  • “Each channel runs alone”

    The website agency, the ads vendor and the social media person never meet. A family sees an ad for knee replacement, lands on a department page and cannot find the surgeon. The plan joins them so the same procedure appears at every step.

  • “Spend follows habit, not the theatre list”

    Money keeps going into the procedure that was advertised last year, whether or not a surgeon has time. The plan starts from free theatre days and moves effort towards them, then revisits the choice with the lead surgeon.

  • “Reports count clicks and not surgeries”

    A report showing visits and calls says little about the knee replacements done. The measure that matters sits further along: enquiries, advised surgeries and surgeries done, by procedure and source.

  • “The front desk is part of the system”

    An excellent ad followed by a call that rings out is wasted money. Who answers, how soon the callback is made and what is said belong in the plan, because the digital work ends at the front desk.

What we do

What we deliver for orthopaedic hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written plan by procedure

    For each procedure, the channels used, the page it leads to and the person who answers.

    Result: One plan sheet the administrator and surgeons have read.

  2. Capacity check with the lead surgeon

    A conversation about theatre days and surgeon time that decides which procedures to promote.

    Result: A short list of procedures to push and to hold.

  3. Tracking set-up

    Source tags on pages, forms and phone numbers so enquiries can be counted by procedure.

    Result: Each enquiry arrives with its source attached.

  4. Paid search for planned procedures

    Ads for planned procedures only, with landing pages and booking routes, using wording your adviser has cleared.

    Result: Ads run only for procedures with open surgeon time.

  5. Review of surgeries against advised

    A comparison of enquiries, advised surgeries and surgeries done, by procedure, against the starting figures.

    Result: A table the owner can read against the theatre list.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these orthopaedic hospitals.

  • Joint replacement and arthroscopy hospitals
  • Spine surgery centres with inpatient beds
  • Trauma and fracture hospitals on highways and ring roads
  • Sports medicine hospitals with rehabilitation
  • Orthopaedic hospitals run by a group of surgeons
  • Orthopaedic and neuro hospitals with a combined spine unit
  • Orthopaedic nursing homes expanding to larger hospitals
  • Orthopaedic wings of multi-branch hospital groups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What is the right mix of channels?
There is no fixed mix. It follows your procedures, your town and your referrers, and is set after we see the starting figures. Channels that bring no booked consultations are cut back.
Do you run the ads for us?
Where paid search suits a planned procedure, GullySales sets it up and watches it. The ad spend is paid directly to the platform from your own account, and wording follows the rules your adviser checks.
Can digital marketing replace the doctor referral round?
No. Physiotherapists, physicians and scan centres send patients that no search ad reaches. The plan keeps both, and the source field shows which brings the booked consultations.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for orthopaedic hospitals

Everything else we would do for you.

Closest to this: strategy and research

Also for orthopaedic hospitals

Or start from the overview: sales and marketing for orthopaedic hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need