Rehabilitation hospitals · Healthcare
Be the name the discharge team already knows, and describe the weeks ahead plainly.
After nine days in an ICU corridor in Jayanagar, a family hears the neurologist say that the stroke patient is stable and will need rehabilitation. The daughter has about two days to choose a place.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A rehabilitation hospital helps people regain movement and independence after stroke, spinal cord injury, major surgery or brain injury, through physiotherapy, occupational therapy and speech therapy with inpatient beds. The choice is made while the patient is still in another hospital. GullySales prepares a discharge desk pack, pages on the daily therapy routine and a follow-up after each family visit.
The ward nurse, the physiotherapist who visited once and an uncle in Pune are all asked. The rehabilitation hospital that someone from the ICU team has already named is the one the family goes to see.
Rehabilitation is a decision made at the bedside of another hospital. The family is tired, the discharge is close and the questions are practical: what the daily routine will be, how many therapists work with one patient, what a week costs, and whether a relative can stay. A rehabilitation hospital that answers these before the visit has a head start.
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How buyers decide
How rehabilitation hospitals are chosen.
The discharge coordinator, neurosurgeon, neurologist or orthopaedic surgeon names the rehabilitation hospital. The family then visits one or two, looks at the gym, the therapists and the rooms, and asks about the length of stay and the plan. Spinal injury, brain injury and post-surgery patients have different needs, and families look for experience with the exact condition.
The decision is a financial one too. Insurance cover for rehabilitation differs by policy, and some policies pay only part of it, so families ask about package costs, extra charges and the portion the insurer will pay. A written, honest estimate is a strong reason to choose.
After discharge, families need to continue therapy at home or as outpatients. A hospital that offers a home plan and a link to a physiotherapist near the house keeps the relationship.
The problem
What usually goes wrong for rehabilitation hospitals.
What owners tell us on the first call, in their words.
“Only a few discharge teams ever name us”
Hospitals recommend whichever centre they know, and our name never reaches the discharge desk.
“A family visits and then says they will decide at home”
They see the gym and leave with a brochure. Without a call that answers the cost question, the admission goes elsewhere.
“Our website lists equipment but not what a week looks like”
The robotic gait trainer is mentioned. A routine of therapy, rest, family training and review is not.
“Insurers cover little and families are surprised”
The cost conversation happens at admission and ends the plan.
“Patients drop out after discharge”
Home exercise plans are forgotten and outpatient therapy is never booked.
“Enquiries arrive for patients who are not ready for rehabilitation”
The team spends hours on calls that a clear page on who is suitable, and when, could have answered.
What we do
What we do for rehabilitation hospitals.
Everything included for rehabilitation hospitals.
A pack for the discharge desk
For the discharge coordinators and neurologists of nearby hospitals: who you accept, when to refer, how an assessment is arranged and how you report back.
Pages that describe the routine
For stroke, spinal injury, brain injury and post-surgery, what a typical day involves, who works with the patient and how families are trained. Your team checks the clinical statements.
A call and an estimate after the visit
After a family visits, a call that answers cost and stay questions, a written estimate and an offer of a second visit.
A guide to who is ready
A page on who is ready for rehabilitation, what the team assesses and when another route is better.
The home plan at discharge
A written home programme, reminders for outpatient follow-up and a link to physiotherapists near the family's home.
Counts against the starting point
Enquiries by source, visits that became admissions, discharge teams referring and follow-up bookings, set against figures recorded before work begins.
How the result is measured
- Enquiries by source
- Family visits that became admissions
- Discharge teams and doctors who referred
- Enquiries for patients not yet ready for rehabilitation
- Outpatient bookings made after discharge
- Reviews that mention therapists and communication
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for rehabilitation hospitals
Each has its own page: what it involves for rehabilitation hospitals, what you get, and what it is measured on.
- Lead generationBring in families who are ready for rehabilitation, and the doctors who refer them.
- SEOBe the page a family reads when they search for stroke or spinal injury rehabilitation.
- Local SEOAppear on the map when a family looks for rehabilitation near the hospital they are in.
- Social media marketingPost what a family wants to understand, and keep every patient out of the picture.
- Content marketingWrite the guides that a family reads before choosing, and a doctor forwards when asked.
- Buyer personasWrite down who decides: the coordinator, the doctor, the daughter or the insurer.
- CRMKeep one record for each family, from the first call to the home programme.
- Follow-up systemsMake sure every family visit ends with a call, and every discharge with a plan.
- WhatsApp marketingAnswer families and referring doctors on the app they already open every day.
- Digital marketingJoin up search, your website, WhatsApp and the discharge desk so each helps the others.
- WebsiteBuild a site that explains a week of therapy and shows a doctor how to refer.
Worth a page and a campaign of their own
Stroke rehabilitation · Spinal cord injury rehabilitation · Brain injury recovery programmes · Post-surgery orthopaedic rehabilitation · Paediatric neuro-rehabilitation · Speech and swallowing therapy · Occupational therapy and daily living training · Prosthetic and orthotic fitting · Home programme and outpatient continuation
Priority campaigns
Campaigns for what rehabilitation hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Stroke recovery explainers
Written and video explainers by your therapists and doctors on early rehabilitation, for families and for physicians.
Briefing for neurologists and neurosurgeons
Visits and a pack for the specialists whose patients leave their hospital needing rehabilitation.
Family open day
Open days where families see the gym and meet the therapists, with a call afterwards.
Rehab after joint replacement
A recovery plan offered to orthopaedic surgeons, who hand it to patients who have booked joint replacement.
Beyond search
Where we reach buyers of rehabilitation hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Neurologists, neurosurgeons and orthopaedic surgeons
The specialists who decide on discharge, listed by locality, with an agreed way of writing back after a referral.
Hospital discharge coordinators and case managers
The people who hand a family a list of options, and decide which names are on it.
Insurers and TPAs
Coverage for rehabilitation varies, so empanelment and claim details are tracked case by case.
Physiotherapists and home care agencies
Partners who continue care after discharge, close to where the family lives.
Stroke and spinal injury support groups
Groups of survivors and caregivers who tell new families what to ask.
Who it is for
This is written for these rehabilitation hospitals.
- Neurological rehabilitation hospitals for stroke and brain injury
- Spinal cord injury rehabilitation centres
- Orthopaedic and post-surgical rehabilitation hospitals
- Paediatric rehabilitation and cerebral palsy centres
- Cardiac and pulmonary rehabilitation programmes
- Geriatric rehabilitation and long-stay care units
- Sports injury rehabilitation centres
- Rehabilitation hospitals with day-care and home therapy services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for rehabilitation hospitals
- 1
Follow a patient from the ICU to your door
We trace one family's days between the first mention of rehabilitation and the admission and note who influences each step.
- 2
Win the discharge desk
A pack for discharge teams, a guide to who is ready and a clear response to referrals.
- 3
Show the routine
Pages on the week, a profile that shows the gym and the team, and an honest cost explanation.
- 4
Call after visits and plan after discharge
A call after each visit and a continuing-care plan after each discharge.
- 5
Compare with the starting figures
Enquiries, visits, admissions and referring teams, set against figures taken first.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions rehabilitation hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we publish recovery stories?
How do you reach hospital discharge teams?
Can you help with insurance explanations?
Do you see patient records?
Is advertising useful?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.