Skip to content
GullySales
Tell us what you need

Dermatology clinics · Public relations

Be the dermatologist a health reporter rings when the monsoon rash story runs.

Public relations for a dermatology clinic is earned coverage: the newspaper health page, a television panel, the doctor quoted on a seasonal skin story. It is not posting on social media and it is not a paid feature. GullySales prepares the material, makes the approaches and keeps every claim inside what applies to you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dermatology clinics at work in India

What public relations means

Public relations is getting your business covered by journalists, trade publications or local news, which carries more trust than an advert because a third party is saying it. GullySales pitches your story to the right publications and prepares your team for interviews when coverage is offered.

Also for dermatology clinics

Sales and marketing for dermatology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For dermatology clinics

Where it usually goes wrong, and what we would do.

  • “Journalists write the season's skin story and need a doctor today”

    The monsoon fungal infection piece, the summer tanning piece, the burns that follow Deepavali. A dermatologist who answers while the reporter is still writing becomes the one they ring for the next one.

  • “A paid feature is advertising, whatever the supplement calls it”

    A bought page carrying your treatment list and a price is an advertisement, and the claims in it are yours to defend. Earned coverage quotes you on a condition and carries no offer. The two are worth different money and different care.

  • “A skin camp at an apartment association is a local news story”

    A morning spent checking moles and scalps at a resident welfare association gives the neighbourhood paper something to cover and the association something to circulate, provided consent for photographs is taken on the day.

What we do

What we deliver for dermatology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A press kit for each dermatologist

    A short and a long biography, a current photograph, the qualification and registration, the subjects the doctor will speak on, and a number a reporter can actually reach.

    Result: A journalist on deadline has everything without sending a second email.

  2. A story list built around the skin year

    The conditions that arrive with the monsoon, the summer and the dry months, plus the festival weeks, each written up as a pitch for a health desk.

    Result: You offer the story the desk is already planning to run.

  3. Approaches to the health desks that cover your city

    The English and Kannada papers, the regional television health slot and the health websites your patients read, approached by name rather than through a general address.

    Result: The pitch lands with a person who can commission it.

  4. A claims check before anything is published

    Every line offered to a journalist read against what applies to your registration, with anything unclear sent to your own adviser before it goes out.

    Result: Nothing appears in print that you would have to defend later.

  5. Camps and community work written up for the press

    A skin camp with an association or a school arranged with a note and photographs prepared for the local paper, consent taken before anybody is photographed.

    Result: A morning in the neighbourhood turns into coverage that lasts.

  6. Coverage collected and put to work

    Clippings and links kept in one place and added to the doctor's page where the rules permit it, so a patient checking the name finds them.

    Result: Your press mentions stop disappearing a week after they run.

How the result is measured

  • Coverage secured
  • Publication reach
  • Enquiries after coverage

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full public relations and corporate communications page

What a doctor can tell press

Skin stories a health desk can use, and what the doctor must leave out.

The skin season list
Keep a short list of what desks run each year: monsoon fungal infections, winter dryness, summer sun damage. Offer the doctor's comment on one before the desk plans it.
A comment on care, not on treatment
Quote the doctor on how to look after skin and when to see a dermatologist. Do not quote what a procedure will do for the patient.
A skin camp at a society or school
Tell the desk the date and venue of a screening camp at a housing society or school. Collect consent before anyone is photographed.
Paid or editorial
Ask any health page whether the feature is editorial or paid. A paid piece should be marked as advertising and carries the same restrictions as any advertisement.
What a doctor must not say
No cure claims, no before and after pictures of treatments and no promised results. Advertising rules for doctors differ by state and body and change, so check with your own medical council.
A one-page profile for each doctor
Keep one page per doctor with the registration as the council lists it, qualifications, training and clinic address. A reporter should be able to verify you without calling.

Who it is for

This is written for these dermatology clinics.

  • Solo dermatologist clinics
  • Multi-doctor dermatology and cosmetology centres
  • Dermatology hospitals with in-patient procedures
  • Cosmetic and aesthetic dermatology clinics
  • Hair transplant and trichology centres
  • Skin and laser clinics inside malls or commercial complexes
  • Paediatric and family dermatology practices
  • Multi-branch dermatology chains

Not for

It is not the right fit if.

  • No doctor can spare time to speak to a reporter, so a press note would go out with no one to quote
  • You want the press to carry your treatment names and prices, which is advertising, not editorial coverage
  • The council's rules on a doctor's media comments have not been checked, and a quote could breach them

How it works

How the public relations work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand what is newsworthy

    We interview you and read your records to find stories with facts behind them. Manufactured news rarely earns real coverage.

  2. 2

    Audit relevant press

    We list the journalists and publications that cover your industry or town, in English and in the languages your buyers read.

  3. 3

    Prepare the pitch

    Each pitch is written for one journalist and one angle. Releases carry the facts a desk needs to check.

  4. 4

    Approach and follow up

    Journalists are approached directly. One follow-up goes out, and answers to their questions go back the same day.

  5. 5

    Record and prepare ahead

    Coverage goes into the log, and the holding statements are kept current for any matter that may need a public reply.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is PR worth it when Instagram already brings us bookings?
If you need sittings filled for a cosmetic procedure this season, advertising and the Business Profile do that and public relations does not. PR is slow and no coverage can be promised, because an editor decides, not us. What it builds is the name that makes a referral stick and a reporter call back.
What is a dermatologist allowed to say in the press?
Explaining a condition, describing in general how a treatment works, and stating your qualification sit on one side. Promising an outcome, showing a patient's photograph or quoting a price moves it towards advertising, and the rules on that differ and change. Your council or compliance adviser confirms what applies before publication.
Who should answer when a reporter calls about a patient's complaint?
One named person, usually the doctor or the clinic manager, and the answer should never confirm a patient's details without written consent. Say you cannot discuss a patient, and offer a general comment on the condition. Check privacy duties with your own council or adviser.
A paper quoted me wrongly on a treatment. What can I do?
Ring the reporter, state exactly what you said and ask for a correction. A wrong claim about a treatment can break advertising rules, so ask for it to be fixed in print and online. Keep your notes of the interview and any recording as proof.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for dermatology clinics.

All articles

More for dermatology clinics

Everything else we would do for you.

Closest to this: reputation

Also for dermatology clinics

Or start from the overview: sales and marketing for dermatology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need