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Doctors and general clinics · Content marketing

Tell the parent at eleven at night whether to come now or wait.

Content for a general clinic is the practical writing a family needs: when to come in, what to bring and what a home nurse costs. GullySales writes those pages, and every line is reviewed by your doctor before it is published.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • “Telling somebody to go to a hospital earns the next visit”

    A page saying when a fever needs an emergency department rather than an OPD is the one a parent keeps, and the family registers with you later.

  • “The boring page brings the calls”

    What to bring for a school medical, which documents a pre-employment check needs and how home sample collection works are searched far more than any article.

  • “Every draft needs a doctor's half hour”

    Writing produced by somebody with no medical background and published under a doctor's name is the risk, because the registration on the page is the doctor's.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A come now or wait until morning page

    Written with your doctors on fever, breathlessness, a fall, a child who will not feed, and the signs that mean an emergency department.

    Result: A parent at midnight has something usable.

  2. Charges and coverage pages for home services

    Home visit, nursing per shift, sample collection and equipment rental, each with the areas covered, the timings and who comes to the house.

    Result: A family after a discharge decides without ringing first.

  3. Preparation sheets for the visits families plan

    What to bring for a school medical, a pre-employment check, a health check and a vaccination visit, on one page each.

    Result: The desk stops repeating the same instructions.

  4. A vaccination schedule page for parents

    Child and adult schedules laid out with the due ages, written factually and without naming a brand of vaccine.

    Result: Parents come back on the right date.

  5. A doctor review step on every draft

    Each piece read and signed off by the doctor whose name appears on it, with your council's conduct rules in front of you.

    Result: Nothing is published that you have not read.

  6. Report of which page brought a call

    Calls and enquiries traced to each page, read against the baseline recorded before the writing started.

    Result: You learn which page is worth another like it.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Questions buyers ask first

The questions a family asks before choosing a clinic, and the page that answers each one.

Do I need to fast before the blood test?
A preparation sheet per common test or visit: fasting or not, what to bring, whether to take usual medicines. Copy the lab partner's own instructions and have the doctor read it again whenever the lab changes them.
Which vaccines does my child need now?
A vaccination page for parents saying what is given at each age under the schedule your clinic follows, what is optional, and what to do after a missed visit. Link to the national schedule and let the doctor confirm.
When does the doctor sit, and do I need an appointment?
A timings page naming each doctor's days, whether you use tokens or booked slots, and when to arrive. Match it to your Google Maps hours so Sunday and festival days are not wrong anywhere.
Can you manage my father's sugar and BP on regular visits?
A chronic care page: what a follow-up visit covers (readings, medicine review, tests due), what to carry (the log book and reports), and when to call between visits.
What does a nurse visit at home include and cost?
A home care page: what one visit covers, what supplies are extra, how payment works, and which tasks a nurse cannot do. Use your real charges so the call is not spent on price.
Can the doctor just tell me over the phone?
A page on what can and cannot be advised without examining, who may use teleconsultation (existing patients), and the signs that mean come in or go to a hospital. It saves calls that cannot be answered anyway.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the content marketing work runs

  1. 1

    Confirm the plan

    Topics and formats for the coming month are confirmed against the content strategy.

  2. 2

    Produce and review

    Content is written or filmed, then reviewed by someone who knows your trade before it goes out.

  3. 3

    Publish and distribute

    Finished content is published to the site and pushed through the channels your buyers actually use.

  4. 4

    Track enquiries

    Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.

  5. 5

    Report and adjust

    We report results and adjust the next topics based on what actually worked.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should write this, us or you?
We write it and your doctor decides what is true and what may be published. Half an hour per page is most of your side of it. The name on the page is yours, so the last word is yours too.
Will writing about a condition bring the wrong patients?
Sometimes, and it is still worth it. A page explaining what your clinic does not handle sends the wrong caller elsewhere before they take an OPD slot. Being clear about your limits saves the desk more time than it costs.
Can the receptionist answer on WhatsApp from these pages?
Yes, that is the best use of them. Save a short version of each page as a reply the front desk can send, with the doctor's review already done. The reply stays the same whoever is on the desk, and the patient gets the page link for more.
Should we write in the local language as well as English?
Write in the language your waiting room speaks. Most families search symptoms and timings in their own language, so a Hindi, Marathi or Kannada version of the timings and vaccination pages will be found by people an English page misses. Have the doctor check the translation.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for doctors and general clinics.

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More for doctors and general clinics

Everything else we would do for you.

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Also for doctors and general clinics

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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