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Doctors and general clinics · Reputation management

Replying to a review can confirm that the person was your patient.

Reputation management for a clinic is what patients write on Google and Practo, and how a doctor answers without discussing anybody's treatment. GullySales prepares replies that stay inside the conduct rules, sets the review ask at the billing counter, and reads what the complaints are really about.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What reputation management means

Reputation management is watching what is said about your business across Google, social media and review sites, and responding to it before it changes a buyer's mind. GullySales monitors mentions, drafts responses to negative reviews and flags recurring complaints back to your team.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • “The reply is the disclosure, not the review”

    Confirming that a reviewer attended your clinic is itself a detail about a patient, however polite the rest of the sentence.

  • “The one star is about waiting, not about the doctor”

    A clinic running a walk-in queue against an appointment book will collect them, and the fix sits in the schedule rather than in the reply.

  • “Testimonials and reviews are not the same thing”

    A patient writing on their own differs from a clinic publishing praise as promotional material, and your council's rules treat the second one seriously.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Reply wording that never touches a medical detail

    Short answers that thank, apologise for the experience and move it to a phone number, approved by the doctor once and reused after that.

    Result: A reply goes up without a fresh decision each time.

  2. The review ask handed over at billing

    A card or a message given after the visit is finished and paid for, to patients who were unhurried, rather than chased by SMS to everybody.

    Result: Reviews come from the visits that went well.

  3. Waiting time treated as the real complaint

    The appointment book, the token system and the flow of the OPD looked at alongside the reviews, since that is what most of them describe.

    Result: The complaint stops being generated.

  4. Monitoring across Google, Practo and JustDial

    Alerts on the clinic name, each doctor's name and the common misspellings, so a review is seen within days rather than months.

    Result: Nothing sits unanswered for a season.

  5. A no-testimonial rule written down

    A clear line on what may appear on your own pages and what may not, agreed with the doctor and kept where staff and any agency can read it.

    Result: Nobody posts a patient's praise on your website.

  6. Reviews and their causes in the report

    New reviews, the rating, which session they came from and what each complaint was actually about, read against the baseline.

    Result: A pattern in the OPD reaches the doctor.

How the result is measured

  • Average rating
  • Response time to reviews
  • Negative mentions resolved

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online reputation management page

What to do with each review

How to answer each kind of review a general clinic gets.

Praise for the doctor or the staff
Thank them as you would any reader of the page. Do not say 'glad your child recovered' or name an illness, because that confirms they were your patient and what they came for.
A one star review about waiting
Say how visits are managed now, such as tokens or booked slots, and invite them to try it. Do not refer to the day or the person. Then check whether the front desk logs how long walk-ins wait.
A review questioning the diagnosis or medicine
Give no clinical detail in public. Reply that you would like to hear the concern, and give the clinic's public number. Show the doctor the review, and keep case notes ready in case the patient calls.
A complaint about the consultation fee
Publish the fee list on your Business Profile and at the desk. Reply by pointing to it without mentioning the visit. If follow-up visits are free for some days, write that rule down once and give the same answer every time.
A complaint that nobody picked up the phone
Fix the phone routine first: who answers during the OPD rush and where calls go when the line is busy. Then reply with the best time and number to reach the desk.
A review from a person you cannot place
Reply without saying whether they were a patient. Ask them to contact the clinic, and report the review through the platform if it breaks the rules on fake or off-topic content.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the reputation management work runs

  1. 1

    Understand current perception

    We start by actually searching your business name and reviewing what a stranger would currently see.

  2. 2

    Audit existing mentions

    We catalogue reviews, mentions and search results, flagging anything negative or inaccurate.

  3. 3

    Plan responses

    A calm, factual response is prepared for anything that needs one, agreed with you before posting.

  4. 4

    Implement monitoring

    Ongoing checks are set up so new mentions are caught promptly rather than discovered by accident.

  5. 5

    Measure and report

    Sentiment and response times are reported, with your business name searched again to see what has moved.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we ask patients for reviews?
Asking after a visit is ordinary practice and paying for reviews is not. Where the line sits for a doctor is a matter for your council's conduct rules rather than for us, and the registration at risk is yours. We write the ask and you approve it.
Somebody has written something untrue about the clinic. What can we do?
Report it to the platform, and reply once without discussing the visit. A calm reply offering a phone number is read by the next family, and a defensive one is read by everybody. Your own legal adviser handles anything beyond that.
A patient wrote the review in Kannada. Should we reply in English?
Reply in the language of the review, in two plain lines, so the patient and other local readers understand. Keep it free of clinical detail in any language. If nobody on staff writes that language well, ask a colleague to check the wording before posting.
The review is on Practo or Justdial, not Google. Do we reply there too?
Yes, if the platform lets you reply. Readers on those sites are choosing a doctor in that moment. Keep the same rule as on Google: thank, give no clinical detail, offer a call. Check the platform's current rules before replying, since they differ.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for doctors and general clinics.

All articles

More for doctors and general clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for doctors and general clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need