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Doctors and general clinics · Lead generation

The mother who rang twice at six and gave up was your enquiry.

Lead generation for a clinic is less about new demand than about answering what already arrives while the OPD is full. GullySales sets up the missed-call callback rule, the WhatsApp first reply and a register showing which families came from where.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • “Nobody buys a clinic lead, they abandon one”

    The doctor is with a patient and the receptionist is billing, so a call at six in the evening rings out and goes to the next clinic.

  • “A home care enquiry needs a number on the first call”

    A family standing at a discharge counter asks what a nurse costs per day, and a vague answer sends them to an app that shows the price.

  • “The apartment group recommendation arrives as an unknown number”

    Somebody in a building group names your doctor, a stranger calls, and nobody at the desk records where she heard it.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A missed-call callback rule with a name on it

    One person responsible for calling back every missed number within an agreed time, with the busy OPD hours planned for rather than hoped through.

    Result: Fewer families give up after two rings.

  2. A WhatsApp number with the first reply already written

    A business number for the clinic and saved replies covering timings, which doctor sits when, home visit charges and how to book.

    Result: A question at nine at night gets an answer.

  3. A charges sheet the front desk can read out

    Consultation, home visit, nursing per shift, sample collection and health check rates on one sheet at the desk, kept current.

    Result: Nobody is told that somebody will call back about price.

  4. An enquiry register with the source on every line

    Every call, message and walk-in recorded with where the family heard of you and whether they came, in one book rather than four places.

    Result: You learn which pharmacy and which building send patients.

  5. An appointment book showing each doctor's sitting times

    A shared book of who sits when, so a caller asking for the lady doctor on Thursday evening is answered without a call back.

    Result: The desk stops guessing at the schedule.

  6. Report on calls answered and appointments kept

    Calls received against calls answered, appointments booked and visits kept, read against the baseline recorded before the work started.

    Result: You see whether the front desk is losing patients.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places a patient's request reaches a clinic, and what to record at each.

A call to the clinic phone
Write the patient, the complaint in a few words and whether it is for today. Offer the nearest slot, and log missed calls so someone returns them.
A WhatsApp message for an appointment or timings
Reply with the doctor's days, the slot and the fee in one message. Keep medical advice out of the chat and invite the patient to come in.
A Practo or Google listing booking
Check that the doctor's name and hours match the clinic. Mark the source in the record, and confirm the slot with a reminder.
A home visit or nursing request
Record the patient, the address, the condition and the family contact. Confirm the visit charge and who will attend before sending anyone.
A home sample collection request
Write the tests asked, the address and the time the patient is free. Confirm the partner lab, the collection time and the reporting method.
A referral from a family, a pharmacist or a lab
Note who referred and the reason. Thank the family and tell the pharmacist or lab that the patient came, with the patient's agreement.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our receptionist is already overloaded. How does this help?
By deciding in advance what happens to a call nobody can take. A missed-call list she works at the end of the OPD, with a message sent in the meantime, recovers most of them. It is a routine rather than another salary.
Should we take appointments online?
For regular patients, health checks and home services, yes. For an acute fever a family will call whatever the website offers. Put the number and the timings first and the booking link second.
How do we know which patients came because of the listing and which came by word of mouth?
Ask one question at registration: how did you find the clinic? Tick one of four options on the card: Google, Practo, family or friend, doctor or pharmacist. After some months the count shows which listing deserves attention.
Should regular diabetic and BP patients be recorded differently?
Yes. Mark them in the register as regular patients with the date of the last visit and the next due. The next-due date gives the front desk a list of people to remind. Use only the contact details they have given, and keep the reminder to the appointment.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for doctors and general clinics.

All articles

More for doctors and general clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for doctors and general clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need