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Doctors and general clinics · Pay per click advertising

A paid click only pays off if somebody at the clinic picks up the phone.

Paid advertising for a clinic puts your number in front of somebody searching for a doctor nearby right now. GullySales says first whether you need it at all, then runs call-led campaigns inside OPD hours with the wording checked against your council's conduct rules.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • “The risk sits in the ad copy, not in the budget”

    Words like best and leading arrive by default in advertising, and those are the claims of superiority your registration answers for.

  • “A parent with a feverish child calls, they do not fill a form”

    A call-only advert during the evening OPD does more than a landing page, because nobody types a message while a child is unwell.

  • “Home care is the part genuinely worth advertising”

    Home nursing, doctor visits and sample collection are chosen on speed and price by a family with no recommendation to fall back on.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An honest answer on whether to advertise

    We look at your missed calls, your listing and your walk-in pattern, and we say plainly when the money belongs on the phone instead.

    Result: You do not buy clicks to cover an unanswered call.

  2. Call-led campaigns limited to OPD hours

    Adverts running only while somebody can pick up, inside a radius a family would actually travel, and switched off through the lunch break.

    Result: Every paid call reaches a person.

  3. Ad wording checked with you before it runs

    Every line read against your council's conduct rules and approved by the doctor, with comparisons and superlatives removed before anything goes live.

    Result: Nothing runs in your name that you have not read.

  4. A separate campaign for home services

    Home visits, nursing and sample collection advertised on their own, with the areas covered and the charges on the page each click lands on.

    Result: A family after a discharge books without ringing four places.

  5. Negatives for courses, jobs and scheme searches

    Blocks on medical admission, nursing course, doctor vacancy, free treatment and the government scheme searches that sit beside every clinic keyword.

    Result: The budget stops answering students.

  6. Cost per answered call and per appointment

    Spend read against calls answered, appointments booked and visits kept, and set beside the baseline taken before work starts.

    Result: You see whether the spend filled a slot.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a family clinic, and the ones to keep out.

Doctor near me and clinic in your locality
Bid, inside OPD hours only. A parent or an older patient who types this wants a doctor now. Set the radius to the streets your patients can walk or ride to, not the whole city.
Home visit doctor and home nursing searches
Bid, as its own campaign. These families have someone who cannot travel. Name the areas you cover and the hours you accept calls, so the phone is not ringing outside them.
Symptom searches, such as fever or stomach pain remedy
Block. These searchers want advice, not an appointment, and most will never come. Add remedy, home treatment, symptoms of and medicine for as negatives.
Jobs, courses, medical shop and scheme searches
Block. Nurse job, DMLT course, medical store near me, free treatment scheme and certificate searches are not patients. Keep the negative list open and read the search terms often.
Where the click lands
A click-to-call button and the clinic's timings above the fold, with the doctor's name and qualification. A parent with a sick child will not fill a form.
Counting a real enquiry
Count a call that was answered, or a WhatsApp message that got a reply while the OPD was open. A missed call is a paid click lost, so note those too.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What words can we not put in an advertisement?
Anything comparing you with another practice, and anything claiming to be the best. Your council's professional conduct rules are stricter on that than a platform's own healthcare policy, and they have been revised and put on hold in recent years. Nothing here is settled, so your council or your compliance adviser signs off before a line goes live.
How much should a small clinic spend?
Start with nothing and fix the calls first. If you still want reach after that, we work the figure back from what one new family is worth over several years. There is no price list, and the term is agreed in writing.
Should the advertisement show our timings and the doctor's name?
Yes. Timings stop calls at hours you cannot answer, and the name tells the patient who they will meet. Keep other wording plain and check it against your own council's current advertising rules before it runs.
Is it better to advertise on Google or on Facebook and Instagram?
Start with Google search, because the person typing doctor near me has a need now. Social suits reminders later, such as a vaccination or a diabetes check, and the rules on what you may say still apply there.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for doctors and general clinics.

All articles

More for doctors and general clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for doctors and general clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need