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Doctors and general clinics · Digital marketing

Spend on being reachable before you spend on being seen.

Digital marketing for a general clinic is the plan across the listing, the site, WhatsApp and reminders, decided inside your council's conduct rules. GullySales sets the order of work, puts the seasonal pushes where your city's fever and school months fall, and keeps every line yours.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • “A clinic has two rush seasons and both are known in advance”

    The fever months and the weeks before schools reopen fill an OPD, so the listing, the timings and the staffing have to be ready beforehand.

  • “Most of the budget should never leave the front desk”

    A missed call costs a family that might have stayed fifteen years, and no advertising buys that back.

  • “Two readers, one page”

    The patient decides on distance and hours while a son in another city checks the qualification and pays, and both open the same page.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written order of work, cheapest first

    The listing, the phone, WhatsApp and the site fixed before money goes anywhere near advertising, with the reason for that order put in writing.

    Result: You spend on the cheap fixes while they still work.

  2. A calendar built on your city's seasons

    Fever months, school reopening, vaccination drives and the annual check month, each with what goes out and what the desk needs ready.

    Result: The clinic is prepared before the rush rather than during it.

  3. One set of facts used everywhere

    Timings, doctors, services and charges written once and pushed to the site, the listings and the saved WhatsApp replies so they cannot drift apart.

    Result: A patient reads the same hours wherever they look.

  4. Consent recorded at registration

    A line on the registration form and in the clinic software recording who agreed to receive reminders, and a way to stop them when asked.

    Result: Reminders go only to families who asked for them.

  5. Every page and message approved by the doctor

    A review step before anything is published or sent, with your council's conduct rules in front of you rather than assumed by us.

    Result: Your registration is not carrying somebody else's wording.

  6. One report the doctor can read in five minutes

    Calls answered, appointments by source, follow-ups kept and reviews on a single page, set against the baseline recorded before work started.

    Result: You know what changed without opening a dashboard.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for a clinic

Fix how patients reach the clinic before you pay to be seen.

Order of work for a general clinic, with the record to keep at the front desk for each step.

Google Business Profile
Check the name, OPD timings, Sunday and evening hours, phone number and map pin against the door. Note the calls and direction requests the profile shows, and compare them with the register.
The phone during OPD
Decide who answers when the doctor is with a patient and what they say. Keep a tally of missed calls on a sheet at the desk for a few days, so you know the size of the gap.
Registration form
Add a tick box for how the patient heard of you and another for agreeing to reminders. This one form tells you what worked and gives you consent you can show.
WhatsApp Business for patients
Set up the clinic number with a greeting, timings and address. Message only people who agreed at registration, and keep the doctor's approval on any standing reply.
One page per service you offer
Write a short page for each service, such as diabetes follow-up or child check-ups, in the doctor's words. Check each against your council's current advertising rules and note which page patients mention.
What to leave until later
Paid ads, video series and a large website. Advertising rules for the profession differ by state and body, so get the council's view before any paid push, and fix the phone first.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are a single-doctor clinic. Is any of this worth it?
The listing, the phone routine and the follow-up register are. Advertising and social media mostly are not, at least at first. We would rather say that in the first conversation than take a fee for posting.
What is the first thing to fix?
Whatever loses patients fastest, which is almost always the unanswered call during OPD hours. After that it is the listing, because wrong Sunday timings turn families away for years. Neither costs advertising money.
Should the front desk or an outside agency write our patient messages?
Keep replies and reminders with your own staff, because they know the patient and the doctor must approve the wording. An outside firm can help with set-up and the listing. Whoever writes it, the doctor reads it first, and your council's advertising rules apply.
How do I know whether a patient came from Google, WhatsApp or a neighbour?
Ask at registration and tick it on the form, then add up the ticks for a season. Patients forget, so also note the number they called from. Your own register will tell you more than any platform dashboard, and it covers paid and unpaid together.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for doctors and general clinics.

All articles

More for doctors and general clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for doctors and general clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need