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Doctors and general clinics · Social media

The apartment group brings more families than any doctor's page.

Social media for a clinic is mostly the resident and apartment WhatsApp groups nearby, plus a small factual presence elsewhere. GullySales prepares the note an association admin will actually post, and agrees the wording rules before anything goes out under the doctor's name.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for doctors and general clinics

Sales and marketing for doctors and general clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For doctors and general clinics

Where it usually goes wrong, and what we would do.

  • “A doctor's own page is where the rules bite hardest”

    A post that reads as soliciting patients puts a registration at risk, and it is the doctor's registration rather than the clinic's.

  • “The association admin is the channel”

    One factual note in a building group reaches four hundred families who have just moved in, which no amount of posting achieves.

  • “Health tips are where clinics slip”

    A post naming a medicine or promising relief crosses from information into something else, and the reader never notices while a council might.

What we do

What we deliver for doctors and general clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A wording rule agreed with the doctor first

    What may be said, what never goes up and who approves each post, written down before a single thing is published anywhere.

    Result: Staff and any agency work to one rule.

  2. A note the association admin will post

    A short factual introduction with the doctors, the timings, the services and the number, written so an admin can forward it without editing.

    Result: New buildings hear about you at handover.

  3. A factual post calendar

    Timing changes, a vaccination drive, a festival closure and a new service, posted as announcements rather than as health advice.

    Result: The page stays useful and stays inside the rules.

  4. A health talk outline the doctor can give

    A short talk for an association meeting or a school, with the handout prepared and the clinic details on the last page.

    Result: The doctor meets fifty families in an hour.

  5. A rule on patient photographs and praise

    A clear line on patient images, testimonials and before-and-after material, kept where the front desk and any agency can see it.

    Result: Nobody posts a patient without thinking.

  6. A record of everything posted, kept for you

    A monthly file of what went out under the clinic's name and under each doctor's name, held in case it is ever questioned.

    Result: You have the record if anyone asks for it.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for local families

Where local families look for a doctor, and what a clinic can post for each.

Apartment and resident association groups
Post only through the admin, as one short introduction: doctor's name, timings, services and the area covered for home visits. The action wanted is saving the number. Do not repeat it.
Google Business Profile posts
Post holiday timings, vaccination days and health camp dates. The action wanted is a call or directions, so keep the address, timings and consulting days exact.
WhatsApp status for existing patients
Post a change of timing, a closure or a seasonal reminder to bring earlier reports. The action wanted is a message to book. Do not send medical advice on status.
Facebook page for older patients and their families
Post the same facts as the Google profile, in the local language, with a photo of the clinic front. The action wanted is a visit. Keep comments off medical questions.
What not to post for a general clinic
Do not post patient photos, prescriptions, case stories, drug names or cure claims. Rules on professional advertising differ by state and body and change, so check them with your own council.

Who it is for

This is written for these doctors and general clinics.

  • Single-doctor family and general practice clinics
  • Polyclinics with visiting consultants
  • Physicians and internal medicine consultants in private practice
  • Paediatric and child health clinics
  • Diabetes and lifestyle disease clinics
  • Home visit doctors and home nursing services
  • Home sample collection and diagnostic partner centres
  • Medical equipment rental and home care providers
  • Corporate and occupational health service providers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can a doctor post on Instagram at all?
Factual information is a different thing from soliciting patients, and where that line falls sits in your council's conduct rules rather than in a platform's policy. Those rules have been revised and stayed in recent years, so treat nothing as settled. Check the current position with your council or your own adviser.
Another clinic posts patient videos. Why should we not?
Because their registration is theirs and yours is yours, and one of you may be reading the rules wrongly. We do not write or display patient testimonials for a doctor. What we do instead is make it easy for patients to review you themselves.
Should the doctor's personal profile carry clinic posts?
Keep personal and clinic accounts apart. A personal profile mixes family photos, opinions and patient requests. Make a clinic page for facts and let the doctor share them if wanted. Never accept a patient's friend request on a personal profile.
What if someone asks a medical question in a comment or message?
Do not give advice online. Reply with one line that the doctor can only advise after seeing the patient, and give the clinic hours. For a possible emergency, say to go to the nearest hospital. Keep a standing reply ready for staff.
Is a doctor allowed to advertise in India?
Only in a limited way. The National Medical Commission's professional conduct rules bar doctors from soliciting patients or claiming to be better than others. Factual announcements, such as your name, qualifications, timings and address, are allowed. The rules have been revised and put on hold in recent years, so we check the position in force with you before anything goes live.
Can we post patient reviews and testimonials on our website?
We do not write or display testimonials as promotional material for a doctor. Patients can leave reviews on Google and Practo on their own, and we help you ask for them after a visit and reply politely without discussing any medical detail.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for doctors and general clinics.

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Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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