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Hospitals · WhatsApp marketing

Families send the prescription photograph to whichever number they have.

WhatsApp in a hospital is where an enquiry arrives as a photograph of a prescription, where an appointment is confirmed and where a family asks what a procedure will come to. It also carries health information, so it needs rules. GullySales sets up the business account and the saved replies, and settles the privacy question first.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for hospitals

Sales and marketing for hospitals, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For hospitals

Where it usually goes wrong, and what we would do.

  • “A photograph of a report is health information”

    Families will send a scan, a prescription or a discharge summary to any number they can find. Decide which number receives them, who can open that phone and what is deleted, with your compliance adviser, before the number goes on a hoarding.

  • “What families ask on WhatsApp is cost, panel and timing”

    Is my insurer on your panel, what does a normal delivery come to, is the orthopaedic surgeon in on Saturday. Saved replies for those three answer most of the traffic, and none of them is medical advice.

  • “Broadcasting health content is where a hospital gets into trouble”

    Advertising rules restrict what a hospital may claim about treatment, and a forwarded health tip is still an advertisement. Keep broadcasts to camp dates, department timings and appointment logistics, with the wording checked.

What we do

What we deliver for hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business account for the hospital

    The hospital number, the address, department timings, a greeting message and a menu that routes an enquiry to the right desk.

    Result: A family reaches the right department without three transfers.

  2. Saved replies for the three questions that dominate

    Insurance panel and cashless, an indicative cost for common procedures, and consultation timings by doctor, written to stay clear of medical advice.

    Result: Most messages are answered without a doctor's time.

  3. A privacy rule for what arrives in the chat

    Which number receives reports, who may open the phone, what is copied into the hospital system and what is removed, agreed with your compliance adviser.

    Result: Health information stops sitting on a personal handset.

  4. Appointment confirmations and reminders

    The date, the doctor, the department and what to bring, sent on booking and again before the appointment, with consent recorded.

    Result: Fewer families arrive on the wrong day or without documents.

  5. An emergency line kept clear of marketing

    The ambulance and emergency number published where people look, with a standing rule that nothing is ever broadcast from it.

    Result: An emergency caller is not competing with a camp announcement.

  6. Broadcast wording your adviser has approved

    Camp dates, department timings and health check availability, written without treatment claims and sent only to numbers that agreed to hear from you.

    Result: The hospital uses the channel without a compliance argument.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before WhatsApp carries a patient message.

A privacy decision from your own advisers
Have your legal or compliance adviser decide what health information may travel by chat, to whom, and what must go through the counter or portal. Write it down.
Consent at registration or admission
Add WhatsApp permission to the registration form with the number and who the patient authorises to receive messages: the patient, an attendant or both.
Billing and TPA queries
Decide what the chat may say about estimates and insurance pre-authorisation, and whose name stands behind a figure. A figure on chat is read as a promise.
Approved wording and templates
Reminders and follow-up messages need wording your medical and legal advisers have approved, and may need WhatsApp's approved templates. Check WhatsApp's current business policy and pricing.
Advertising rules for hospitals
Rules for advertising by hospitals and doctors differ by state and body and change, so check with your own council before any broadcast about a camp or a package.
Who may hold the number
List the staff who handle the Business number and remove access when they leave. Keep prescriptions and reports off personal phones.

Who it is for

This is written for these hospitals.

  • Multi-speciality hospitals
  • Single-speciality hospitals, maternity, orthopaedic or eye
  • Nursing homes
  • Day-care surgery centres
  • Corporate hospital chains with several branches
  • Diagnostic-centre-led hospitals
  • Hospitals attached to medical colleges
  • Government-empanelled private hospitals

Not for

It is not the right fit if.

  • One personal phone holds every chat, and no shared number is set up to be managed by the desk.
  • You mean to send reports and prescriptions over WhatsApp without a clear rule on privacy and consent.
  • You want to broadcast health tips to a list of past patients who did not agree to receive them.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Nanda Arthritis and Rheumatology Center

    Situation
    There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
    What we did
    • A website for patients
    • Search work
    • Google Business and reviews
    • Lead capture and advertising
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send reports to patients on WhatsApp?
Many hospitals do and patients ask for it, but it is a question for your compliance adviser rather than for marketing. At minimum, decide which number sends them, confirm you are sending to the right person, keep those chats off personal phones, and record the patient's consent.
Can we run a WhatsApp campaign for a health camp?
Camp dates, timings and location are the safest thing a hospital sends, because they are facts rather than claims about treatment. Send only to numbers that agreed to hear from you, and have your medical director read the wording. We record what each campaign brought against the enquiry baseline taken before the work starts.
Can a doctor reply to a patient's WhatsApp directly?
Hospital policy decides, and doctors' teleconsultation rules apply, so check the current ones with your medical council. Personal numbers split the record and put reports on private phones. Route messages through the hospital number.
A patient sends a negative message about their care. How should we reply?
Acknowledge it, move it to the patient relations desk, and offer a call or meeting. Do not argue or give clinical details in chat. Record the message and the response against the patient file.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for hospitals.

All articles

More for hospitals

Everything else we would do for you.

Or start from the overview: sales and marketing for hospitals.

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