Hospitals · Pay per click advertising
Put money behind the department that needs patients this month.
Advertising for a hospital works when it is aimed at one department with spare capacity, for example IVF or bariatric surgery, rather than promoting the hospital as a whole. GullySales runs the campaign for the specific procedure and traces every enquiry back to the department it was meant to fill.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For hospitals
Where it usually goes wrong, and what we would do.
“Search ads for the procedure, not the hospital name”
Someone searching for knee replacement cost is a warmer enquiry than someone searching for your hospital's name.
“Medical advertising rules restrict the claim”
Ads for treatment cannot promise outcomes, so the copy sells the appointment and the doctor's credentials, not a guarantee.
“The landing page has to match the ad”
An ad for cardiac surgery cost that lands on a generic homepage loses the enquiry before the call centre ever sees it.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Procedure-specific search campaigns
Campaigns built around searches for a specific procedure and its cost, such as knee replacement, for the department with spare capacity.
Result: The budget reaches someone already considering the exact procedure.
Compliant ad copy for medical rules
Ad wording that sells the appointment and the doctor's credentials, written to stay within medical advertising restrictions.
Result: Campaigns run without a claim that puts the hospital at risk.
A landing page matched to each ad
A page for the procedure and department the ad promotes, so a click does not land on a generic homepage.
Result: The call centre actually receives the enquiry the ad generated.
Department selection for ad spend
A decision, made with you after the first conversation, on which department has both spare capacity and real local search volume worth paying for.
Result: Money goes to the department that can actually use the enquiries.
Enquiry report by department
A report tracing paid clicks through to enquiries and OPD visits for each department running ads.
Result: You can see exactly which department the spend is filling.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for at a hospital, and the ones to keep out.
- Procedure plus city, such as knee replacement surgery in your city
- Bid for the departments with spare capacity. The patient or family is comparing hospitals for a planned procedure. Land on that department's page with its doctors and the helpline.
- Speciality plus near me, such as gynaecologist near me
- Bid, by doctor and department. Show OPD timings and how to book an appointment. Check your council's and the platform's current rules on what a hospital advertisement may say.
- Cashless, mediclaim and insurance accepted searches
- Bid. Families ask this before they come. Say which insurers and TPAs you take, and what the TPA desk will ask for, so the caller knows what to bring.
- Symptom, home remedy and medicine searches
- Block. Chest pain home remedy, fever medicine and symptoms of are searches for advice. Add them as negatives, and never bid on a symptom as if the person were a patient.
- Jobs, nursing course, medical college and free treatment searches
- Block. Nursing job, hospital vacancy, MBBS admission, free treatment and certificate download come from staff, students and others. Add them as negatives and read terms often.
- Where the click lands, and what to count
- Land each click on a department page with doctors, timings and a call button. Count a call to that department's line, a booked appointment or an admission, and log the department so spend follows capacity.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- The department you want to fill has no doctor sitting in it on the days the advertisement points to.
- The front desk misses calls at night and on holidays, and paid clicks would only add more unanswered ones.
- Your medical director has not approved the wording, and the advertising rules for your profession have not been checked.
How it works
How the pay per click advertising work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Agree the whole budget
We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.
- 2
Audit tracking and accounts
We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.
- 3
Set one definition of success
You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.
- 4
Build and launch the plan
Campaigns are structured across platforms with shared naming and tags from day one.
- 5
Read search terms and lead quality
We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.
- 6
Reallocate and report
Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which department should we advertise first?
Do ads work for emergency care?
Should the hospital bid on its own name?
Can the advertisement mention a doctor's name or a result?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for hospitals.
6 min read · 21 Sept 2026Google Ads vs outdoor advertising: capture demand or create it?Google Ads collects the demand that already exists. A hoarding creates the demand Google later collects, and then search takes the credit for it.
7 min read · 26 Aug 2025How to improve lead qualityThe cheapest lead is usually the most expensive one once your team has called it. Change the offer, put one filtering question on the form, and feed real order outcomes back to the platform.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
More for hospitals
Everything else we would do for you.
Closest to this: paid and media
Also for hospitals
Or start from the overview: sales and marketing for hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.