Hospitals · Radio advertising
Put the camp date on air, and answer the calls it makes.
Radio advertising for a hospital buys spots on a city station to announce something dated: a screening camp, a new branch, or a department that starts taking appointments on Monday. GullySales picks the station, language and time band the families around you listen in, and puts a camp number on air that appears nowhere else.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What radio advertising means
Radio advertising is a spot, a mention or a sponsorship on a station your buyers listen to on the way to work. GullySales plans the station, band and frequency, and runs search on your own name during the flight so the listener who looks you up afterwards finds you.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For hospitals
Where it usually goes wrong, and what we would do.
“The spot needs a date, not a message”
Radio carries a camp on the 14th or a cardiology unit opening this month. A hospital that puts its values on air has bought a break nobody remembers.
“The band is the road to your gate”
Drive time on the ring road your own ambulances use reaches households close enough to come to you. A midnight bonus spot reaches a city that will drive to whichever hospital is nearest it.
“Your medical director signs the script”
What may be said on air about a doctor, a treatment or an outcome follows the council your doctors are registered with. Get the wording cleared inside the hospital before the studio books time.
“Keep the emergency line off the air”
Four hundred camp calls landing on the number the ambulance desk answers costs you the emergency the desk exists for. The spot carries a separate number, staffed for the flight.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Flight built backwards from the date
Spots run in the days before the camp or the opening, with the last one on that morning rather than the week after.
Result: The spend sits in the days a family can still act on it.
Station, language and band for your catchment
Which station the households around the branch listen to, in which language, and in which band, agreed before a package is quoted.
Result: You buy listeners who live close enough to reach you.
Script written for a driver
Thirty seconds that names the hospital, the department and the date, with the camp number read twice and slowly at the end.
Result: Someone at a signal can still dial it that evening.
Claim check before recording
Every line about a doctor, a procedure or a result is read against what your medical director and your own adviser will clear.
Result: Nothing airs that your registration body would take up with you.
A camp number staffed through the flight
One number used on air and nowhere else, ringing a desk that knows what the spot said, kept apart from the ambulance and casualty lines.
Result: Radio can be counted, and the emergency line stays free.
Search cover on your own name
Search ads on the hospital name and the department through the flight weeks, because a listener looks you up two days later.
Result: The enquiry your spot created arrives at your number.
Transmission log read against the booking
The station's proof of broadcast checked spot by spot against the band you paid for, and any shortfall raised while the flight is still running.
Result: You pay for spots that aired where they were meant to.
How the result is measured
- Spots aired against spots booked
- Branded search volume during the flight
- Calls quoting the on-air number
Recorded as a baseline before work starts, so every later report has an honest comparison.
Fix these before the first spot
A camp advertised on air needs six things fixed before the first spot plays.
- Date, time and venue
- Settle one date, one start time and one place, and say them the same way in every spot. A listener who has to guess will not come.
- What is free and what is charged
- Say which consultations or tests are free and which are charged, so a caller is never surprised at the desk. Check the wording with your medical director.
- The registration route
- Say whether the camp takes walk-ins or bookings, and set the number of slots in advance so the desk can tell callers truthfully when it is full.
- Doctors and staff rota
- Confirm which doctors and departments attend and that the department heads have agreed. A camp announced on air cannot be moved.
- What happens after the camp
- Decide how a person who needs further tests or an OPD visit is booked, and that it is explained without pressure. Record each referral from the camp.
- The register at the camp
- Ask each person where they heard of it and write it down. This is the only count of what the station did, since the station cannot say who was listening.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- The camp or department has no fixed date yet, so the spot would have nothing for a listener to act on.
- Your medical director has not read and signed the script, and no spot should go on air without that.
- Your patients live outside the station's range, so the airtime would be bought for listeners who cannot reach the hospital.
How it works
How the radio advertising work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Fix the window
We agree what has to happen in these weeks, an admission deadline, a launch or a sale, because radio works in short flights.
- 2
Choose the station and the language
We match station, language and band to who you sell to, and cut the stations that only add a stray sighting. We also decide whether jockey mentions or a sponsorship belong in the plan beside plain spots.
- 3
Write and produce the spot
The script is written here and produced to the station's delivery format before the deadline, rather than on the station's template.
- 4
Book and hold the schedule
We coordinate the booking with the station or its agency and treat the written spot plan as the thing being bought. The audio is delivered in the station's format ahead of its deadline, and the first day's airing is listened to.
- 5
Track and reconcile
Calls to the on-air number and brand search volume are watched through the flight, and the transmission proof is checked against the booking.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can radio tell us how many patients it brought?
Is radio better than a hoarding for a new branch?
What if more people call than the camp can see?
Should a doctor's voice be on the spot?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for hospitals.
6 min read · 21 Sept 2026Radio advertising vs social media advertising: where should your money go?Radio reaches a driver who cannot click. Social reaches a thumb that can. One buys a name people remember, the other buys the enquiry itself.
7 min read · 21 Sept 2026How to write a radio scriptA spot is heard once, by somebody at the wheel who cannot look at anything or write anything down. Time the words with a stopwatch, not on the page.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
More for hospitals
Everything else we would do for you.
Closest to this: paid and media
Also for hospitals
Or start from the overview: sales and marketing for hospitals.
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