Hospitals · Account based marketing
Go after the corporate accounts that can fill your health-checkup slots, by name.
Account based marketing for a hospital means naming the employers, insurers and referring clinics worth winning, then building a pitch for each one. A general advertisement never reaches them. GullySales picks the accounts worth the effort and builds the materials to open the door.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What account based marketing means
Account based marketing is picking a short list of specific companies you want as customers. It runs marketing aimed only at the people who decide there, instead of a broad campaign for anyone. GullySales builds this list after the first conversation and writes content aimed at each named account rather than a general offer.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For hospitals
Where it usually goes wrong, and what we would do.
“The buyer is an HR head, not a patient”
A corporate health-checkup contract is won by answering an HR manager's questions on turnaround and billing, not by a hospital brochure.
“TPA empanelment is its own account”
Getting listed with a third-party administrator for cashless treatment is a separate, slower pitch with its own paperwork and contact person.
“One factory contract fills a slow morning slot”
An annual checkup tie-up with a nearby factory brings steady volume into hours the diagnostic centre would otherwise sit empty.
What we do
What we deliver for hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A target list of employers and insurers
A short list of corporate accounts, TPAs and labs worth a dedicated pitch, built from your existing referral relationships and nearby employers.
Result: Your team pitches accounts that can actually fill a specific slot.
An HR-facing health checkup proposal
A proposal written for an HR manager's real questions on turnaround, billing and reporting, not a general hospital brochure.
Result: An HR head can say yes without chasing you for basic details.
A TPA empanelment paperwork pack
The documentation and contact process needed to get listed with a third-party administrator for cashless treatment, prepared and tracked.
Result: Empanelment moves forward instead of stalling on missing paperwork.
Outreach for spare-capacity departments
Direct approaches to nearby factories, colleges and residential communities that can bring steady volume into an underused slot.
Result: A quiet morning slot gets a dependable stream of appointments.
An account pipeline tracker
A shared record of which corporate and TPA accounts are being pursued and at what stage, reviewed with the administrator.
Result: No account gets lost midway through a conversation.
How the result is measured
- Accounts engaged
- Meetings secured per account
- Accounts converted to customers
Recorded as a baseline before work starts, so every later report has an honest comparison.
What the HR head must see
Put these six items in every employer health-checkup proposal.
The reader is an HR or administration head who must justify the choice to their management. Answer their practical questions on the first read.
- Packages by group of staff
- List separate packages for shop-floor staff, supervisors and senior management, naming every test in plain words. HR compares the lists line by line, so keep the format the same across packages.
- Slots and batch size
- State the mornings the department can take a batch, how many employees fit a slot and the fasting instructions. HR needs this to plan shifts without stopping a production line.
- Report handling and privacy
- Say who receives each report, that individual results go only to the employee, and what summary, if any, goes to the employer. Employees will only take part if this is clear.
- Follow-up for abnormal results
- Name the department and the doctor an employee is referred to when a result needs attention, and how the appointment is booked. The proposal should show what happens after the test.
- Billing and corporate desk
- Give the GST details, the purchase order process and the billing contact for corporate accounts. Prices are set by hospital management, so list only what the management has approved.
- Camp at the workplace option
- Say whether the hospital can run a camp at the factory or office, what equipment travels and what space is needed. Many employers prefer it to sending staff out in batches.
Who it is for
This is written for these hospitals.
- Multi-speciality hospitals
- Single-speciality hospitals, maternity, orthopaedic or eye
- Nursing homes
- Day-care surgery centres
- Corporate hospital chains with several branches
- Diagnostic-centre-led hospitals
- Hospitals attached to medical colleges
- Government-empanelled private hospitals
Not for
It is not the right fit if.
- Your health-checkup slots are already full, so a corporate account would only push existing patients out of their mornings.
- No one on the staff can own a corporate account and answer an HR head's questions about billing and reports.
- The hospital has no packages approved by management yet, so there is nothing definite to put in a proposal.
How it works
How the account based marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand the target market
We agree what a good account looks like: sector, plant size, what it buys, how it approves a vendor, and how many accounts your team can work at one time.
- 2
Audit the current pipeline
We check which target accounts your sales team already has a foot in, so effort is not duplicated on a relationship that exists. Past quotes and lost deals are read for the reason, not just the outcome.
- 3
Build and score the list
Named accounts are ranked by fit and signal. Your sales head signs off the first batch before anything goes out.
- 4
Research and create
Each account gets its own research brief, a buying-group map and a short piece of content written for its situation.
- 5
Run coordinated outreach
Marketing and sales approach the account in one planned order. Every reply, silence and referral to a colleague goes into the shared record.
- 6
Measure and refresh the list
Results are read against the baseline recorded at the start. Accounts that have gone cold are dropped or parked, and new ones are proposed. How often you are reported to is agreed in writing.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this only for large hospitals?
How do we find accounts to target?
Who in the hospital should own a corporate account?
Can we offer a corporate discount on checkups?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for hospitals.
7 min read · 21 Sept 2026How to advertise to hospital ownersThe owner of a 60-bed hospital is operating on Tuesday and signs cheques on Sunday. Sell to the consultant who starts the purchase, and lead with the finance structure.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
6 min read · 21 Sept 2026TV advertising vs OTT advertising: what are you actually buying?Television sells slots against ratings and prices the wastage in. OTT sells impressions to chosen people and charges for the choosing. Same film, two shops.
More for hospitals
Everything else we would do for you.
Closest to this: leads and follow-up
Also for hospitals
Or start from the overview: sales and marketing for hospitals.
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