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Obstetrics and gynaecology clinics · Follow up systems

A missed antenatal visit is a clinical call before it is a marketing one.

Follow-up at an obstetrics and gynaecology clinic is the patient who missed a scheduled visit, the enquiry about a symptom that never became an appointment, and the note back to the doctor who referred her. GullySales writes who calls, in what words, and when the chasing has to stop.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The call about a missed visit asks after her and nothing else”

    A pregnant patient who skipped a check-up needs a call from the clinic offering the next slot. It carries no offer, no package and no discount.

  • “Some enquiries get one reply and are then left alone”

    A woman who asked about a symptom and did not book may have gone elsewhere, or may not want more messages on a phone other people can see. One private reply, then stop, written into the rule.

  • “The follow-up nobody runs goes back to the referring doctor”

    A short note saying the patient came and what was done, sent with her consent, decides whether he sends the next one. Most clinics never send it.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A missed-appointment call routine

    Who rings, from which number, what is said and what is never said, with the next slot offered rather than an explanation demanded.

    Result: A patient who fell out of the schedule comes back into it.

  2. A one-reply rule for sensitive enquiries

    A written rule that an unanswered enquiry about a symptom or a fertility question gets one private reply and no further contact.

    Result: Nobody is chased about something they may not want on their phone.

  3. The note back to the referring doctor

    A short consented note confirming the patient attended, the plan and her return to his care, sent to the physician or scan centre who sent her.

    Result: Referring doctors keep referring because they hear back.

  4. Wording for a fertility follow-up

    What to say to a patient who has not returned after a cycle, written on the assumption that the news may have been bad.

    Result: A hard conversation is handled by somebody who was briefed for it.

  5. Enquiry response times measured

    How quickly an enquiry about a sensitive concern is answered, by channel, against the baseline recorded before the work started.

    Result: A day of silence stops being invisible.

  6. A stop rule signed off by a doctor

    How many attempts, on which channel, and the clinician who approves the wording before anything is sent to a patient.

    Result: Follow-up stays inside what your doctors are comfortable defending.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Follow-up routine for OBG clinics

Each missed visit and unanswered enquiry has a named caller, a private channel and a point where contact stops.

Missed antenatal visit
A nurse or the coordinator rings from the clinic number, asks after her and offers the next slot. Record the call and the new date; do not ask her to explain the absence.
Symptom enquiry that never booked
One private reply from the front desk with the consulting days and how to book. After that, stop unless she writes back, and note that the reply was sent.
Scan or test report due back
The desk rings when the result is ready and offers the doctor's next free slot to discuss it. Record that the patient was told, not what the result was.
Postnatal check or immunisation due
A nurse sends a brief message with the visit due and the clinic hours. Record the reply and keep the wording about the baby, not about the mother.
Referral from another doctor
Send the referring doctor a short note that the patient was seen and the plan is with the patient, in line with consent and your own record rules. Log the date.
Patient prefers no messages
Mark the preference on the file at once and use only the channel she chose. A written note on her record spares her from repeating it.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the follow up systems work runs

  1. 1

    Measure today's reply time

    From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Set up templates, tasks and ownership

    Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.

  4. 4

    Track and adjust every month

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it appropriate to chase a patient who did not book?
Once, privately, then leave it. A woman who enquired about a personal concern and chose not to book has made a decision, and repeated messages are intrusive and can be unsafe if somebody else reads her phone. Your own adviser can say where your council draws the line.
Who should call about a missed antenatal visit?
Somebody from the clinic who knows her name and can offer a slot, usually the nurse or the coordinator rather than a temporary desk assistant. The call is about her pregnancy and it should sound like it.
What if the patient has asked us not to message her?
Respect it and record it on her file so nobody on the desk forgets. Use only the channel she agreed to, or none. Medical contact needs her consent, and a patient who has asked for privacy is not a lead to be chased.
Should the doctor or the front desk reply to a symptom enquiry?
The front desk can reply with how to book and the consulting days. Anything that sounds like clinical advice goes to the doctor or a nurse. Keep the written reply short, avoid advertising language, and check your council's guidance on patient communication.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: leads and follow-up

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need