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Obstetrics and gynaecology clinics · Pay per click advertising

Reach the woman searching for a high-risk pregnancy specialist, handled with care.

Paid ads for an OBG clinic put a search campaign in front of a specific, searched concern, such as a high-risk pregnancy specialist or a fertility consultation. GullySales writes and runs these with particular care and reports on consultations booked, not clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “Sensitive keywords need careful, respectful ad copy”

    An ad targeting a search about a difficult gynaecological concern needs language that reassures rather than alarms, which takes more care than a typical healthcare ad.

  • “Specific concern searches convert better than a clinic name campaign”

    A search for a high-risk pregnancy specialist or a particular fertility service converts far more reliably than advertising the clinic's name to a broad audience.

  • “Landing pages need privacy assurance built in”

    A page a woman lands on after clicking a sensitive ad should reassure her about privacy and discretion early, not just present a booking form.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Ad copy written carefully for sensitive searches

    Wording for a search about a difficult gynaecological concern written to reassure rather than alarm, reviewed for tone before it runs.

    Result: A worried searcher reads something calming, not something that adds to the worry.

  2. Campaigns aimed at a specific concern

    Search campaigns targeting a specific need, such as a high-risk pregnancy specialist or a fertility consultation, rather than the practice's name alone.

    Result: The campaign reaches a patient with an actual, specific need.

  3. A landing page that states privacy upfront

    A page a patient reaches after clicking a sensitive ad, stating privacy and discretion clearly before asking her to fill in a form.

    Result: A hesitant patient feels reassured enough to actually enquire.

  4. Enquiry tracing from click to booked consultation

    Every ad enquiry recorded, with the same discretion as a patient record, so it can be traced through to whether it became a booked consultation.

    Result: You can see which campaign is actually producing consultations, not just clicks.

  5. Spend and consultation report against the baseline

    A report showing spend, enquiries and consultations for each campaign, compared with the baseline recorded before the campaign began.

    Result: You know exactly what each rupee of ad spend is producing.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from a woman seeking care, and the ones the rules and the platform treat with extra care.

Gynaecologist near me and best gynaecologist in the area
Bid, in a radius a patient can travel. Put your name, qualification, clinic area and consultation timings in the advert. Avoid the word best, and any claim of outcomes.
Pregnancy care and antenatal clinic, plus the area
Bid. A woman who is newly pregnant is choosing a clinic for nine months. Land the click on a page that explains what antenatal visits involve and gives booking details.
PCOS, irregular periods and fertility consultation
Bid with care, and check each advert. Platforms limit health and sensitive-category advertising. Describe the consultation, never a cure or a result, and do not use sensitive words in the advert text.
Sex determination and abortion drug searches
Block, and add the words as negatives. These searches are ones the law restricts. Do not buy them, answer them or build a page for them, and take advice from your own council on this.
Where the click lands
Send it to a page with the doctor's name and registration, the clinic address, timings and a booking button. Add a line saying how enquiry details are kept private, with no patient names or photos.
Counting a real enquiry
Count a booked consultation or an appointment call. Record only what you need, such as the source and the date, and keep medical details out of the marketing sheet.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is this kind of advertising appropriate for a healthcare business?
Yes, when handled with care and within medical advertising guidelines, targeted campaigns can reach women who need a specific service.
What budget makes sense to start?
It depends on the specific service and area, which we set together after the first conversation rather than a generic figure.
Should the advert mention delivery rates or success stories?
No. Outcome figures and patient stories in advertising can break rules for doctors and clinics, and the rules differ by council and change. Describe facilities and the way care is organised, and check wording with your own medical council.
Can we run call-only adverts for a maternity clinic?
Yes, if someone answers. A woman worried about a symptom will call, not fill a form. Run call-only in hours when the front desk picks up, state emergency arrangements plainly, and keep a form for non-urgent appointments.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need