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Obstetrics and gynaecology clinics · Social media

Post the plain-English explainer that eases a first-time mother's worry.

Social media for an OBG clinic produces posts that educate and reassure, such as a plain explanation of a common pregnancy symptom or a postnatal care tip. GullySales plans and writes this content with the sensitivity the subject requires.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “Reassurance matters more than promotion in this content”

    A post explaining that a common early pregnancy symptom is normal builds more trust than a promotional post about the clinic's facilities.

  • “Patient stories need explicit, careful consent”

    Sharing any patient experience, even positive, requires clear consent and careful handling given the personal nature of the subject matter.

  • “Comments asking personal questions need a private redirect”

    A specific medical question in the public comments should get a brief, general reply directing the person to message privately or book a consultation.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Reassurance-first posts on common pregnancy symptoms

    Posts explaining that a common early pregnancy symptom is normal, written to calm rather than to promote the practice's facilities.

    Result: A worried follower feels reassured before she even needs to call.

  2. Postnatal care tips shared on a regular schedule

    Short, practical postnatal care posts planned around common new-mother questions, keeping the practice visible after delivery.

    Result: A new mother has a reason to keep following and trusting the practice.

  3. A written consent process for any patient story

    A clear, recorded consent step before any patient experience, even a positive one, is shared, given the personal nature of the subject.

    Result: Every story shared is one the patient has clearly and knowingly agreed to.

  4. A private-redirect reply for personal questions in comments

    A brief, general reply to a specific medical question left publicly, directing the person to message privately or book a consultation.

    Result: A personal question is handled respectfully without exposing the patient publicly.

  5. A post-performance review tied to consultations

    A look at which posts actually brought a private message or consultation request, not just likes or views, feeding the next content calendar.

    Result: The calendar keeps favouring the kind of post that actually brings enquiries.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where women and families look for pregnancy care, and what a clinic may post.

Instagram posts and reels by the doctor
Explain a common antenatal question in plain words, such as what a first visit covers or what to carry to it. Close with one action: save the post, or book through the clinic.
WhatsApp Status and a list for booked patients
Share timings, a holiday notice and which documents to bring. Add a number only with her consent, and never post a patient's name or visit details in a group.
YouTube for the couple choosing delivery care
Show the ward, the labour room and the team, and explain how admission works. A family choosing a hospital often watches this with a parent or in-law before visiting.
Google Business Profile posts
Post timings, how to reach the clinic when it is closed and practical answers such as parking and visiting hours. A woman searching late at night wants these before she wants an essay.
What not to post
Do not post delivery photographs, scan images, a patient's story without written consent, or anything about learning the baby's sex. Advertising rules for doctors differ by council and change, so check with your own.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should a clinic post?
Two to three times a week, focused on reassurance and general education rather than frequent promotional content.
Should the doctor appear personally in posts?
It helps build trust, since patients are choosing a person as much as a clinic for something this personal.
A patient asks a symptom question in the comments. What do we reply?
Do not diagnose or advise in public. Write one standard reply that thanks her, says the concern deserves an examination and gives the clinic's contact for a private conversation. A woman who asks a personal question in public is nervous, so keep the tone gentle.
Can we share a baby photograph a family sends us?
Only with written consent from the parents that names where it will appear, and never with the baby's name or hospital band visible. Many clinics choose not to post these at all, because consent is hard to withdraw once a picture has been shared.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: content and social

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need